WHAT IS MEDIA RELATIONS?
The aim of media relations is to optimize positive
coverage in the mass media without having to spend
money on advertising.
Has to do with an organization working alongside media
to keep people aware of its aims, practices, and policies
in a good , credible and steady way.
This implies working with the people who create the
features and news in the mass media.
The earliest form of Mass Communications
Newspapers: Current events, serious and interesting issues about the government, sports, economics and other announcements. (Broadsheet, Local News Paper, and Tabloid)
Magazines: Unlike newspapers, magazines at periodical. (Monthly, Quarterly, Semestral, Annual)… Read only by specific audience.
Journals: Contain developments of a company. Unlike newspapers and magazines, journals are intended for an academic or technical audience, not general readers.
Newsletters: Generally contain one main topic of interest sent to its recipients.
Support Media: To reach those people in the target audience that primary media (TV, print, etc.) may not have effectively reached.
In every household, there is a radio or television. People have these instruments in their homes because listening to the radio or watching TV are the most convenient way of being updated about information and entertainment.
They also call the internet as the new media. It has several functions and makes life easier.