Women's Forum Global Meeting 2011 - Best Of Book (Part 2)

MY DISCOVERY

creating
shared value
with Nestlé

What if business could create value for society? Nestlé,
the world’s leading Nutrition, Health and Wellness Com-
pany, has seized the challenge to take corporate social
responsibility one step further and address how the com-
pany can simultaneously create long-term value for its
shareholders and communities in which it operates. It is
called ‘Creating Shared Value’ and Nestlé has adopted
this concept as a fundamental part of the way it does bu-
siness. Creating Shared Value goes beyond compliance
and sustainability. It is about leveraging the core activi-
ties and partnerships for the joint benefit of the share-
holders, for the communities where Nestlé operates, for
its business partners and of course, for its consumers.

C
ompanies and non-governmental se traduisent souvent par la mise en place de pro-
organizations are beginning to work grammes de suivi accordant des labels écologiques

What if
aux sociétés se pliant à leurs règles. Certains de ces
together to ensure the sustainable programmes sont pourtant critiqués pour entraîner des
use of the world’s resources. Nestlé has abus comme le « blanchiment écologique ».
partnership joined with the environmental group Forest
Trust to guarantee that its supply of palm
between business oil does not come from producers that
contribute to rainforest clearance. The
and civil society World Wildlife Fund (WWF) helps to bring
together interested parties, including firms
could bring and activists, to set standards for the use of
resources for 15 commodities. These efforts
value for all? often produce monitoring programs that
include green labels for companies following
Friday, 14 October 2011 — 18:15-19:00 the rules. However, such programs are
sometimes criticized for leading to abuses
such as ‘greenwashing.’
Speakers: Les entreprises et les organisations non gouverne-
Helen van Hoeven, Head of the “Market mentales commencent à collaborer en vue de garan-
Transformation” Initiative at WWF, Netherlands tir une utilisation durable des ressources mondiales.
José Lopez, Executive Vice-President, Nestlé Ainsi, Nestlé s’est associé au groupe de défense de
l’environnement Forest Trust pour s’assurer que son
approvisionnement en huile de palme ne venait pas
de producteurs contribuant à la disparition de la forêt
tropicale. Le World Wildlife Fund (WWF) contribue à
mettre en relation les parties intéressées, y compris les
entreprises et les activistes, afin d’établir des normes
pour l’utilisation de 15 matières premières. Ces efforts

José Lopez

82 ❙ 2011 - WOMEN’S FORUM More info on our website www.womens-forum.com and our social networks

Helen van Hoeven
‘‘ Creating shared value Corner

“We need partners that can speak about us, groups with credibility, like NGOs.” José Lopez

Creating shared value Corner

2011 - WOMEN’S FORUM ❙ 83

MY DISCOVERY

imagine
with writers

Facilitator for all sessions:
Irène Frain, Author and Journalist

Participants enjoyed a moment of absolute power:
imagine... they shared exquisite and unforgettable
instants with eminent inspiring people and aroused
their curiosity, explored the future, were touched or
amused, embraced the magic of fiction and overall, were
surprised by the magic of their creative mind...Thanks
to the “Librairie du Marché” of Deauville, the Writers’ Irène Frain Christine Orban
Corner’s very own bookshop offered a selection of books
in French and English.

Women facing war
Nick Danziger, Photographer

The imaginative power
of fragrance
Radhika Jha, Author

What if Alzheimer’s
disease spared Radhika Jha Nick Danziger

our imagination?
Christine Orban, Author

Imagine the future of books
Jacqueline Sanson, Managing Director,
BnF (National Library of France)

Does genetic
programming destroy
the imaginative world
of love?
Lucy Vincent Jacqueline Sanson
Lucy Vincent, Neurobiologist


MY DISCOVERY

imagine
with writers

Imagine giving
hope in favelas
Friday, 14 October 2011 — 12:30-13:15

Facilitator:

T
he sheer size of the favelas (slums) in
Rio de Janeiro and São Paulo, Brazil,
is overwhelming in itself without
even mentioning the social problems:
drugs, violence, sexual abuse of children,
functional illiteracy and more. If you wanted
‘‘ ‘‘
L’étendue des favelas (bidonvilles) de Rio de
Janeiro et de Sao Paulo au Brésil est presque aussi
impressionnante que la liste des problèmes sociaux qui
les caractérisent : drogues, violence, abus sexuels sur
mineurs, analphabétisme, etc. En termes d’aide, il est
difficile de savoir par où commencer. Yvonne Bezerra
de Mello du projet Uerê in Rio ainsi que Dagmar Rivieri
Speakers:
Helena Wong, President, Top Trend
International, USA

Dagmar Rivieri Garroux, Founder & President,
Casa do Zezinho, Brazil

and Author, Brazil
Saulo Garroux,
Personnel Development Director, Casa do Zezinho,
Yvonne Bezerra de
Mello, General Director, Projeto Uerê, Brazil

Garroux et Saulo Garroux de Casa do Zezinho à Sao
to help, where would you begin? Yvonne
Paulo ont choisi de commencer par les enfants. Ils
Bezerra de Mello of Projeto Uerê in Rio, and ont créé des programmes éducatifs et sociaux qui “There is no development
Dagmar Rivieri Garroux and Saulo Garroux apportent non seulement une aide à l’apprentissage if kids are not learning
of Casa do Zezinho in São Paulo, started mais également des activités constructives et
with the children, creating educational and divertissantes l’après-midi, lorsque les enfants ne sont correctly.” Yvonne Bezerra de Mello
pas à l’école.
social programs that not only help them
learn but also offer them constructive and
entertaining activities in the afternoon, when “The Rainbow Pedagogy has helped many inner-city
Brazilian children do not have school.
kids realize their dreams.” Dagmar Rivieri Garroux

Saulo Garroux H. Wong, D. Rivieri Garroux and S. Garroux


MY DISCOVERY

taste
with Pommery

Pommery, creator of unique champagnes for 175 years,
seeks to anticipate, create, and even invent new ways of
consumption for connoisseurs all over the world.

What if we
indulged ourselves
with some quality
T
he delighted participants to this Les heureux participants à cette session de début

time to become early evening session clearly enjoyed de soirée ont clairement apprécié cette présentation
sur le champagne et sa région. Nathalie Vranken,
indulging themselves in learning administratrice des Champagnes Pommery, a relaté les
champagne more about champagne – the beverage
and the region of Northern France. Nathalie
175 ans d’histoire de la maison et expliqué comment
ses innovations constantes ont influencé l’univers du

connoisseurs? Vranken, Administrator of Champagne
Pommery related the 175 year history of
champagne. Elle a ajouté que le champagne Pommery
ne serait pas ce qu’il est aujourd’hui sans l’intervention
d’une femme, Jeanne Alexandrine, qui a pris la tête de
Thursday, 13 October – 17:15-18:00 Pommery and how its constant innovations la société à la mort de son mari, le fondateur du groupe
have influenced the Champagne world. She Louis Alexandre Pommery, en 1858. Cette veuve
added that Pommery champagne would not courageuse, âgée de 39 ans à l’époque, a développé
be what it is today if it had not been for a la marque sur le marché domestique et à l’international,
donnant une nouvelle dimension à la promotion
Speaker: woman, Jeanne Alexandrine, who took over des produits de luxe tout en faisant preuve d’une
Nathalie Vranken, Administrator, Champagne the business when its founder, her husband conscience sociale rare pour son époque en mettant
Pommery Louis Alexandre Pommery, died in 1858. en place une sorte de fonds de pension et un système
The brave widow, aged 39 at the time, went de sécurité sociale pour ses employés. Les participants
en ont également appris plus sur la dégustation des
on to develop national and international
champagnes blanc, rosé, millésimé ou Cuvée Louise
markets, taking luxury product promotion des caves millénaires de Pommery.
to new heights, whilst also demonstrating
a rare social conscience for her time,
setting up a form of pension fund and
social security system for her workforce.
Participants learned about tasting the blanc,
rosé, vintage or hallmark Cuvée Louise
champagnes from Pommery’s 2,000 year
old cellars.


Nathalie Vranken


PEOPLE & ATMOSPHERE

Welcome cocktail reception Anne Lauvergeon Wendy Luhabe (center)

Around the delights of Brazil (hosted by Cartier) Catherine Abonnenc, Carlos Ghosn, Christine Bruhat Experience with LVMH Fragrance Brands by Sephora

Welcome cocktail reception Viviane Reding Sheikha Lubna Al Qasimi (left)

The Barclays delegation Nathalie Kosciusko-Morizet


Around the delights of Brazil (hosted by Cartier) The Café

Around the delights of Brazil (hosted by Cartier) Christine Ockrent and Philippe Augier (Mayor of Shirin Ebadi (center)
Deauville)

Xavier Chouraqui-Servière and Roberto Cirillo with Bernard Fornas and Sarah Doraghi Yamina Benguigui, Muna Abusulayman,
the Conciergerie by Circles team Patricia Mitchell, Laura Turner-Seydel

Emma Bonino Jacqueline Franjou and Véronique Morali Play with Sephora

You can watch the video of this plenary session on youtube and on www.womens-forum.com 2011 - WOMEN’S FORUM ❙ 89

INTERACT SESSION
Hosted by Renault-Nissan Alliance

Gen Y in the
workplace:
Meet the next
generation
Thursday, 13 October 2011 – 17:15-18:30

I
Host welcome: s the group known as Generation Y more adaptable to change, and their ability
Odile Desforges, Executive Vice-President,
Engineering & Quality, Renault-Nissan Alliance — people in their 20s and 30s — the to think outside the box and challenge
most talented, innovative and confident authority puts them at the forefront of some
Moderator:
Chris Burns, Journalist, Euronews
Featuring:
Claire Boonstra, Co-Founder, Layar,
Netherlands Chiara Palieri, Social Media
Director, I Live to Lead, Italy Jessy Tolkan,
Co-Executive Director, The Citizen Engagement
Laboratory, USA Malyse Uwase,
International Orientation Coordinator, Bucknell
University, USA
‘‘
ever? Or is it the most arrogant and
unmanageable, and perhaps a bit too brash
for its own good? A group of up-and-coming
Gen Y businesswomen and professionals
debated their talents and faults with a wider
audience. Their skills with social media
and other technology mean Gen Yers are
leading inventive firms. Nevertheless, a
number of their older peers pointed out that
these talents sometimes make them difficult
to manage and motivate in traditional
hierarchies. They are on the cutting edge,
and maybe a bit excessive. But they are a
generation that is not to be ignored.

“We’re not saying companies should change, but they should give us
goals; we don’t want to be working like our parents did.” Malyse Uwase

Malyse Uwase Claire Boonstra (right)


“I do believe it’s a generation
where many have been
brought up by parents who
told us we could do everything
— the sky is the limit. We
have an economic crisis, we
have a climate crisis, and we
need empowered leaders to
chart the course forward.”
Jessy Tolkan

Les membres de la Génération Y (à savoir les personnes plus flexibles et leur capacité à adopter de nouvelles

‘‘
âgées de 20 à 39 ans) sont-ils les plus talentueux, les
plus innovateurs et les plus confiants que nous ayons
jamais connus ? Ou sont-ils les plus arrogants, les plus
ingérables et peut-être même les plus effrontés ? Un
groupe de femmes d’affaires et de professionnels de
la Génération Y ont discuté de leurs talents et de leurs
défauts avec le public. Leurs compétences en matière
de médias sociaux et d’autres outils technologiques
permettent aux membres de cette génération d’être
perspectives et à remettre en question l’autorité leur
permet par ailleurs d’être à la tête de certaines des
sociétés les plus innovantes. Toutefois, certains de leurs
ainés leur reprochent parfois d’être difficiles à gérer et
à motiver au sein d’une hiérarchie traditionnelle. Ils
sont à la pointe du progrès et peuvent parfois être un
peu excessifs mais c’est une génération qu’il convient
de ne pas ignorer.

‘‘
“Society can’t be run through a top-down structure anymore.” Claire Boonstra

Chiara Palieri (with microphone)

“You are a leading force to lead change
‘‘ Odile Desforges
in the organization of our companies.
You are the ones bringing to us a new
way of thinking, managing and acting.”
Odile Desforges

“We know there’s a short time to deal with issues like climate change
and economic decline, we’re fighting against things our parents never
realized.” Chiara Palieri
Jessy Tolkan


INTERACT SESSION

What if
tomorrow’s
leaders
see change-
making
differently?
Friday, 14 October 2011 — 12:30-13:45

T
omorrow’s leaders are being shaped of iCAREweCARE. Social networking and
today by influences beyond the the Internet have enabled young people
Moderator:
Barbara Bylenga, Founder and President, experience of their parents. Barbara from different countries to connect more
Outlaw Consulting, USA Bylenga, Founder and President of Outlaw easily and assess their career progress
Speakers:

Israel

India
‘‘
Adi Balderman, Senior Trainer, Debate Ltd.,
Marina Filiba, Founder, Argentinian
Branch, I Am Challenge, Argentina Deepa
Gupta, Country Director, India, Change.org,
Priyanka Jain, Founder and President,
iCAREweCARE, USA Courtney E. Martin,
Author, Do It Anyway: The New Generation of
Activists, USA
Consulting, who advises major corporations
on Generation Y, noted that idealism and
a desire to make the world a better place
count for more than the ambition to amass
personal wealth. “Access to constant
information makes us more aware of what
is happening in the world,” said Pryanka
Jain, the teenage Founder and President
more accurately. “It keeps the past alive
and imprints it on our minds,” said Marina
Filiba, Founder of the Argentinian branch
of I Am Challenge. “Women have less ego
than men,” said Adi Balderman of Debate
Ltd. “They can focus on the cause instead
of themselves.”

“The power of giving people a container in which to put their own
creativity.” Courtney E. Martin

Adi Balderman Deepa Gupta


“Women have less ego than
men. They can focus on the
cause instead of themselves.”
“When you see something
wrong, you either ignore it,
or you decide to do something
about it.” Adi Balderman

Priyanka Jain
Les leaders de demain se construisent aujourd’hui
grâce aux influences qui vont au delà de l’expérience
de leurs parents. Barbara Bylenga, fondatrice et
présidente d’Outlaw Consulting, une société de
conseil aux grandes entreprises sur la Génération
Y, a remarqué que l’idéalisme et le désir de rendre
le monde meilleur étaient plus importants que le
souhait de se constituer un patrimoine personnel.
« L’accès à l’information en permanence nous rend
plus conscients de ce qui se passe dans le monde, »
a déclaré Pryanka Jain, l’adolescente qui a fondé et
qui préside iCAREweCARE. Les réseaux sociaux et
Internet ont permis aux jeunes de différents pays de
se mettre en relation plus facilement et d’évaluer plus
précisément leur développement professionnel. « Ils
permettent de ne pas oublier le passé, » a précisé
Marina Filiba, fondatrice de la branche argentine d’I Am
Challenge. Selon Adi Balderman de Debate Ltd, « les
femmes sont moins égocentriques que les hommes,
elles peuvent se concentrer sur la cause à défendre et
non sur elles-mêmes. »
Courtney E. Martin

Marina Filiba Barbara Bylenga


MY DISCOVERY

inspire
with iLive2Lead by Adeya

What if… you could help create the next generation of
women leaders? Participants discovered what today’s
young women leaders are thinking: how they will
lead, what obstacles they face, what inspires them.
The participants shared their stories – from life in a
Cambodian brothel to Cambridge University – and of
the challenges facing their peers around the world.
They participated in iL2L workshops. They explored the
communications technology with Adeya, learned how to
safeguard against its dangers.
iLive2Lead Youth Delegates and Laura Bode (right)

Leadership in a
W
hy are there not more women Pourquoi n’y a-t-il pas plus de femmes dirigeantes ?
leaders? There are plenty of Un grand nombre de femmes se sont distinguées dans
des domaines comme le sport, mais dans le milieu des
global community: women who have distinguished
themselves in areas such as sports, but in
entreprises par exemple, rares sont celles qui ont atteint
le haut du classement. Il semblerait que les femmes

‘‘ A new style of
leadership?
Thursday, 13 October 2011 — 12:30-13:15
Speakers:
Laura Bode, President, iLive2Lead, USA
Antoinette Benoit, Senior Director, Brand
& Strategy Europe, McDonald’s Europe, Chair,
the corporate arena, for example, there is
still a paucity of women in the top echelons.
It seems that women can often get to
managerial level but then often fail to go that
extra mile to capture the very top positions.
Leadership demands many personal
qualities, but none of them is attributable
only to men. Clear ideas and the ability to
inspire and communicate are some of the
‘‘ accèdent souvent à des postes à responsabilités
mais qu’elles aient du mal à se hisser tout en haut de
l’échelle. Un dirigeant doit posséder de nombreuses
qualités personnelles, mais aucune d’entre elles n’est
l’apanage des hommes. Avoir les idées claires et une
capacité à motiver et à communiquer font partie des
compétences essentielles d’un dirigeant efficace.

McDonald’s Eur opean W omen Le adership N etwork
iLive2Lead Youth Delegates crucial elements that go to forming a strong
leader. “Leadership begins with a
dream that you are going to be
“A leader does not have to have all the qualities. Someone else in the team able to change things, to make
can have the vision, but it (the vision) needs to be carried forward by the a difference. The core quality of
person or persons at the top.” Antoinette Benoit leadership is, therefore, having
that dream.”
“What is the one quality that
all leaders have? They have
followers. The only way to be a
leader is by listening to what
others want.” Laura Bode

Inspire Corner Inspire Corner


MY DISCOVERY

inspire
with iLive2Lead by Adeya

Social media and

iLive2Lead Youth Delegates and Alexander Harbaugh (right)
‘‘ mobile phones:
Protecting our
businesses, our
youth and ourselves
S
ocial media like Facebook and
Twitter have played high profile roles “The older generation had Thursday, 13 October 2011 — 13:30-14:15
in political movements recently,
notably in the Arab Spring in countries to learn about social media.
such as Egypt. There is plenty of anecdotal Younger people grew up Speakers:
evidence suggesting that people should be with it. It is common to be Alexander Harbaugh, Managing Director,
Adeya SA, Switzerland Chiara Palieri,
careful about their online identities. Security
concerns can sometimes seem ominous. connected to people that you Director, Social Media, iLive2Lead, Italy
iLive2Lead Youth Delegates from China, Kenya and
Citizens of authoritarian states worry have never met but with Saudi Arabia
about their governments. Consumers often
resent how information about them is used
shared interests, for example,
by advertisers and corporate marketing in music.” Chiara Palieri
departments. However, this is a new
phenomenon set in a landscape of constant
flux. There are very few rules of thumb for
users and even fewer examples of effective
public policy to address growing concerns.

Les médias sociaux comme Facebook et Twitter ont
joué un rôle important dans les récents mouvements
politiques, et notamment pendant le Printemps arabe
dans des pays comme l’Egypte. Plusieurs signes
indiquent qu’il convient d’être prudent dans la gestion
de son identité virtuelle face à des problèmes de sécurité
parfois inquiétants. Les citoyens d’Etats autoritaires se
méfient de leur gouvernement. Les consommateurs
n’apprécient pas la façon dont leurs informations
personnelles sont utilisées par les publicitaires et les
départements de marketing. Il s’agit d’un nouveau
phénomène dans un paysage en constante évolution.
Il n’y a pas vraiment de règles générales pour les
utilisateurs d’Internet et encore moins d’exemples de
mesures efficaces pour contrer ces inquiétudes.

Chiara Palieri Alexander Harbaugh


INITIATIVE

The Rising
Talents
In partnership with Egon Zehnder
International and Eurazeo

The Rising Talents at Eurazeo Office

T
he Rising Talents Initiative aims to L’Initiative Rising Talents a pour objectif de faire
Rising Talents are selected on the following criteria: connaître des jeunes femmes de talent proches
• They are aged 40 years old or less
distinguish highly talented young
de devenir des personnalités influentes dans nos
• They have shown remarkable skills and courage in women who are on their way économies et nos sociétés. Cette initiative s’engage
their professional and personal lives to becoming influential figures in our a promouvoir les femmes dirigeantes et à apporter
• They have the potential to achieve great things in the economies and societies. This initiative is a le point de vue de la génération montante au Forum.
future commitment to promoting women leaders Chaque année, environ 20 jeunes femmes rejoignent le
• They are active in all fields: business, civil society, réseau Rising Talents et assistent à l’événement annuel
and bringing the vision of rising generations
politics, art, media, NGOs…, with a special emphasis du Women’s Forum.
to the Forum. Each year, around 20 young
on business profiles
• They come from all 5 continents
women join the Rising Talents network and
attend the Women’s Forum Global Meeting.

Welcome Plenary The Rising Talents


THE 2011 RISING TALENTS: Ornella Indonie, 39, Haitian, Senior Managing Jessy Tolkan, 30, American, Executive Director,
Muna Abusulayman, 38, Saudi, Secretary Director Latin America, Apple, Inc. Citizen Engagement Lab
General, Alwaleed Bin Talal Foundation Elsie Kanza, 35, Tanzanian, Personal Assistant to Leila Cristina Velez, 37, Brazilian, CEO, Beleza
Claire Boonstra, 36, Dutch, Co-Founder, Layar the President, Government of Tanzania Natural

Bel Coelho, 32, Brazilian, Chef, Dui Restaurant Clotilde L’Angevin, 33, French, Secretary General
of the Paris Club and Head of the “international
Camille de Verdelhan, 33, French, Chief Financial debt” division, French Treasury, at the French
Officer, Casino France, Groupe Casino Ministry of Finance
Daniela Nascimento Fainberg, 37, Brazilian, Claire Leigh, 30, British, Governance Advisor,
Founder and Director, Instituto Geração The Africa Governance Initiative
Noelia Fernandez, 38, Spanish, Head of Cindy Lin, 39, Taiwanese, Senior Director New
Audience & Content, Yahoo! Europe, Middle East Business Development, PepsiCo China
& Africa (EMEA)
Courtney E. Martin, 31, American, Author/
Jennifer Hill, 36, Senior Associate, Gunderson Speaker/Blogger
Dettmer Stough Villeneuve Franklin & Hachigian,
LLP Suchi Mukherjee, 38, Indian, Managing Director
and General Manager, www.gumtree.com, an
eBay Inc. Co


MY DISCOVERY

dare
with Rising Talents by Egon Zehnder
International and Eurazeo

The Rising Talents Corner was the place to meet and
discover the 2011 Rising Talents. Participants could
discuss with the leaders of tomorrow in a modern garden
décor.

Will the next
generation of
W
hat are the beliefs of the next work,” said Claire Leigh, Advisor at Africa
generation of successful women? Governance Initiative, “the memory of how
leaders dare? Four “Rising Talents” from around
the world all agreed on one point — the
my own mother had fought for us and got us
to college from a lower class British family
Thursday, 13 October 2011 — 18:15-19:00 influence of strong women in their pasts had gave me great strength to help others.”
provided examples that had helped them to Strong women help form the character of
achieve their goals. “When I began my own strong women.

Moderator :
Courtney E. Martin, Author, Do It Anyway: The
New Generation of Activists, USA
Speakers:
Muna Abusulayman, Secretary-General,
Alwaleed Bin Talal Foundation, Saudi Arabia
Bel Coelho, Chef, Dui Restaurant, Brazil
Claire Leigh, Advisor, Africa Governance
Initiative, UK Suchi Mukherjee, Managing
Director and General Manager, www.gumtree.com,

‘‘ an eBay Inc. Co., UK

“A happy mother makes a
happy child, and when I work,
I’m happy.” Suchi Mukherjee
C. Leigh, J. Hill, C. de Verdhelan and D. Nascimento Fainberg


Quelles sont les convictions de la prochaine génération
de femmes de talent ? Quatre lauréates du programme
Rising Talents d’origines différentes ont convenu d’une

‘‘
chose : c’est l’influence de femmes fortes au cours de
leur jeunesse qui les a aidées à atteindre leurs objectifs.
« Lorsque j’ai commencé à travaillé, » raconte Claire
Leigh, « le souvenir de ma mère qui s’était battue pour
nous et pour que nous allions à l’université malgré nos
origines modestes m’a donné le courage d’aider les
autres. » Les femmes fortes contribuent à forger le
caractère de futures générations de femmes fortes.

“Whenever someone tells me to
focus, I multiply my activities.
That’s the way to be creative.”
Muna Abusulayman

front: S. Mukherjee, C. Leigh, C.E. Martin; back: M. Abusulayman, B. Coelho

‘‘
Laurence Monnery and Muna Abusulayman

“When I began my own work,
the memory of how my own
mother had fought for us and
got us to college from a lower
class British family gave me
great strength to help others.”
Claire Leigh
Dare Corner


PLENARY

Will the Arab
uprisings truly
become Arab
springs?
Friday, 14 October 2011 — 08:30-10:15
Shirin Ebadi

K
eynote speaker Shirin Ebadi warned La principale intervenante Shirin Ebadi a mis en garde Moderator :
ses « sœurs arabes » contre le risque de répéter Raghida Dergham, Columnist and Senior
her “Arab sisters” against repeating Diplomatic Correspondent, Al Hayat, USA
les erreurs commises par les Iraniennes lors de la
the mistakes made by Iranian women révolution de 1979. Elle les a encouragées à exiger Keynote speaker:
in the 1979 revolution. Demand what you que leurs demandes soient satisfaites aujourd’hui et Shirin Ebadi, Human Rights Lawyer and Nobel
Peace Prize Laureate, Iran
want now, and do not let the agenda for leur a dit que le programme du changement ne devait
Speakers:
change be set by the Islamists, was her pas être défini par les islamistes. La lauréate du prix
Nadwa Al Dawsari, Executive Director,
Nobel de la Paix s’est déclarée préoccupée par le fait
message. The Nobel Peace Laureate said
she was worried that the protests that had
swept the Arab world included no demands
for an end to polygamy, for equal divorce
and child custody rights, for women to be
treated as full citizens, or for strict separation
of religion from the state. Women had failed
to take a strong stand on these issues in
que les manifestations qui se sont déroulées dans le
monde arabe ne faisaient état d’aucune revendication
concernant l’abolition de la polygamie, l’égalité des
droits en cas de divorce et pour la garde des enfants,
le traitement des femmes en tant que citoyennes à part
‘‘
entière ou la stricte séparation de l’église et de l’Etat.
Les femmes n’avaient pas pris de positions fortes
sur ces sujets en Iran et ont perdu un grand nombre
d’avantages dont elles bénéficiaient sous le régime
Partners, Yemen Moushira Mahmoud
Khattab, Human Rights Activist and former
Minister of State for Family and Population
of Egypt, Egypt Alison Smale,
Executive Editor, International Herald Tribune
Amira Yahyaoui, Blogger, Human Rights
Activist and Head of the Sawi Mostakei Electoral
List in the Tunisian elections, Tunisia

‘‘
Iran, and as a result had lost many of the
gains they had achieved under the Shah.
Panelists agreed that it was vital for women
to consolidate the rights they already had
in countries like Egypt and Tunisia and to
ensure that new constitutions kept state and
religious structures firmly apart.
du Shah. Les membres du panel de discussion ont
convenu qu’il était indispensable pour les femmes de
consolider les droits qu’elles possédaient déjà dans
des pays comme l’Egypte et la Tunisie et de s’assurer
que les nouvelles constitutions permettent une
séparation claire entre les structures gouvernementales
et religieuses.
“It is the Islamist militants
who are the main threat to a
new system of human rights.
They are the big winners so
far.” Moushira Mahmoud Khattab
“We women of Tunisia want to be compared with those who have more,
like the women of Iceland, Sweden and France, rather than with those
who have less.” Amira Yahyaoui


Plenary ❙

‘‘ Moushira Mahmoud Khattab Alison Smale and Amira Yahyaoui

““Unfortunately I feel the
mistakes we made in Iran
are being repeated. Arab
women had joined men
in demonstrating for the
overthrow of autocrats. But
did anyone say: we are against
polygamy? Did you say: we
want the right to divorce, to
have custody of our children?
Did you say: we are human
beings too and want equal
rights? No, you didn’t.”
“For countries like Egypt,
Sue Ashtiany, Hanan Saab, Shirin Ebadi, Nadereh Chamlou
‘‘
Tunisia and Libya, all “The widespread rejoicing
efforts have to be focused on at the time of the uprisings
having religion and the state is now being replaced by
strictly separated under the anxiety and concern that the
constitution.” democratic movement could
“It is our turn, as women, be sidelined.” Raghida Dergham
to teach men what Islam is.”
Shirin Ebadi Amira Yahyaoui


‘‘
Raghida Dergham Nadwa Al Dawsari
‘‘ Alison Smale

“The people have taken to the streets to fight “It is incumbent on us Western women to
oppression. They want democracy. They will watch out for our Arab sisters so that they
not accept oppression again, from Islamists or don’t go back to having no say in how they
from anyone else.” Nadwa Al Dawsari live their lives.” Alison Smale

N. Al Dawsari, M. Mahmoud Khattab, A. Smale, A. Yahyaoui and R. Dergham


INTERACT SESSION

Can our
societies
be religious
and secular
at the same time?
Friday, 14 October 2011 — 12:30-13:45

Moderator:

T
Deborah Berlinck, Paris Correspondent, he problem facing governments in Le problème qui se pose pour les gouvernements dans
O Globo les sociétés laïques est de savoir comment garantir les
Speakers:
secular societies is how to ensure
droits des minorités sans contrarier la majorité culturelle.
Massimo Introvigne, Director of the Center the rights of minorities without Par un vote à main levée, le public a semblé indiquer
for Studies of New Religions, Italy Tehmina antagonizing the dominant cultural majority. qu’un tel équilibre était impossible à atteindre et que les
Kazi, Director, British Muslims for Secular
Democracy, UK Kalpana Sharma, The feeling in the audience, judging by tensions en Europe entre les musulmans et les chrétiens
Independent Journalist, former Deputy Editor and a show of hands, was that this balance is majoritaires ne pourraient être résolues. En Israël, ce
Chief of Bureau of The Hindu, India Roni conflit se retrouve entre la communauté minoritaire
impossible to achieve and that tensions in
Yavin, Executive Director, Elul, Israel des ultra-orthodoxes et les juifs laïques majoritaires qui
Europe between Muslims and the majority pensent que les religieux ont trop de pouvoirs. En Inde,
‘cultural Christians’ cannot be resolved. In

‘‘ Israel, the conflict is between the minority
ultra-orthodox Jewish community and the
majority secularists who feel the devoutly
religious have been given too much power.
In India, efforts to improve the situation
of the Muslims have led to the rise of
communitarianism among the majority
Hindus. This in turn has sparked a surge
in Islamic practices and traditional dress
‘‘ les efforts visant à améliorer la situation des musulmans
se sont traduits par une montée du communautarisme
au sein des hindous majoritaires, ce qui a entraîné une
poussée des pratiques islamiques et une multiplication
des musulmans portant le costume traditionnel alors
qu’ils étaient sans distinction auparavant. En Grande-
Bretagne toutefois, les musulmans préservent leur foi
et jouent un rôle de plus en plus important dans la
société.

among Muslims who were previously
indistinguishable. In Britain, however,
“It is important to
Muslims both follow their faith and play an deconstruct the mythology
increasing role in society. surrounding Islamic
headscarves. Many women
“The problem is how to be fair to wear them because they
minorities without antagonizing the sincerely see it as pleasing to
cultural majority.” Massimo Introvigne their God.” Tehmina Kazi


Tehmina Kazi
‘‘
“The only solution is a secularity which is not anti-religious but shows respect
for all religions (…). Ultimately, the only safeguard is democracy.” Kalpana Sharma

Kalpana Sharma Roni Yavin Massimo Introvigne


INTERACT SESSION

Violence
against women:
What are some
solutions for
change?
Friday, 14 October 2011 — 17:15-18:30
Keith Krause and Emma Bonino

M
Moderator: oderator Keith Krause kicked off of violence against women. “The big bucks
Keith Krause, Programme Director, Small
Arms Survey, and Director, Centre on Conflict, the session with a disheartening don’t go toward fighting violence against
Development & Peacebuilding, Graduate statement. “It’s hard to imagine women. In France, it is estimated that
Institute of International & Development Studies, a world without violence against women.” domestic violence costs EUR 2.5 billion per
Switzerland
Speakers:
Speaker Charlotte Watts, of the Gender year, but it’s not on the political agenda. We
Emma Bonino, Vice-President of the Italian Violence and Health Centre at the London have to give leaders concrete advice on
Senate, Italy Tala Dowlatshahi, Senior School of Hygiene & Tropical Medicine, what they should invest in.” She went on to
Adviser and U.S. Representative, Reporters
Without Borders, USA Mary Ellsberg, concurred. “Violence against women and outline the hope offered by consciousness-

‘‘ Vice-President, Research and Programs,
International C enter f or Re search o n W omen, USA
Charlotte Watts, Founding Director, Gender
Violence and Health Centre, London School of
Hygiene & Tropical Medicine, UK
girls continues unabated in every continent,
country and culture,” she said, adding that
her research shows that one-third to one-
half of women in the countries surveyed
had been physically or sexually assaulted.
She also spoke about the economic cost
raising and studies that provide concrete
measurements of the positive effects of
domestic-violence-reducing programs, while
other panelists and participants had both
hopeful information and many grim stories
to tell.

“We can’t make economic
and social progress if we
don’t tackle violence against
women, but there is no magic
bullet. We have to deal with
all things simultaneously.
Putting men in jail is not a
solution.” Mary Ellsberg

Mary Ellsberg Keith Krause


Le modérateur Keith Krause a ouvert cette séance sur
un constat décourageant : « Il est difficile d’imaginer
un monde sans violence contre les femmes. » Une
conviction que partage Charlotte Watts du Gender
Violence and Health Centre de la London School
of Hygiene & Tropical Medicine. « La violence faite
aux femmes et aux filles reste présente sur tous les
continents, dans tous les pays et dans toutes les
cultures, » a-t-elle déclaré, précisant que, selon ses
recherches, entre un tiers et la moitié des femmes dans
les pays étudiés avaient déjà été victimes d’agressions
physiques ou sexuelles. Elle a également abordé le
coût économique de ces violences. « La lutte contre
les violences faites aux femmes ne fait pas l’objet
d’investissements importants. En France, on estime
que la violence domestique coûte 2,5 milliards d’euros
par an, mais le sujet n’est pas à l’ordre du jour des
politiques. Nous devons donner aux dirigeants des
conseils concrets sur la façon dont ils devraient investir.

‘‘ ‘‘
» Elle a ensuite mentionné l’espoir que suscitent les
mesures de sensibilisation et les études proposant
une évaluation concrète des effets positifs des
programmes de lutte contre la violence domestique.
Plusieurs participants et membres du panel ont fait
part de leurs messages d’espoir mais aussi d’histoires
déconcertantes. Charlotte Watts

55% A rigorous study conducted by
the Gender Violence and Health Centre
“You see change when a “The big bucks don’t go toward showed that in communities offering a
courageous woman takes the fighting violence against program combining micro-finance with
training on gender equality in rural South
lead.” Emma Bonino women.” Charlotte Watts Africa, violence was reduced by 55% after
two years.

Emma Bonino Tala Dowlatshahi


INITIATIVE

The Cartier
Women’s
Initiative Awards
Asia Finalist Yi Chen

I
n 2006, Cartier joined forces with the coaching for one year and networking and Initiative Awards, un concours annuel centré sur le
Women’s Forum, INSEAD and McKinsey visibility opportunities. The competition projet professionnel dont la mission est de soutenir
d’audacieuses et prometteuses jeunes femmes
& Company to create the Cartier Women’s is open to female entrepreneurs of any entrepreneurs du monde entier. Chaque gagnante reçoit
Initiative Awards, an annual business- nationality who have founded a business, une bourse de 20 000$, un an d’accompagnement
plan competition whose mission is to in any country or industry, which fills the full professionnel, et bénéficie également de nombreuses
support audacious and promising women eligibility and evaluation criteria: a creative, opportunités de rencontres et de visibilité. Le concours
entrepreneurs from all over the world. Each for-profit start-up with financial sustainability est ouvert aux femmes entrepreneurs de toute nationalité
ayant créé leur entreprise, dans n’importe quel pays et
Laureate is awarded US$20,000, further and social impact. dans n’importe quel secteur, l’entreprise doit remplir les
critères d’admissibilité suivants : une start-up créative à
En 2006, Cartier s’unit au Women’s Forum, l’INSEAD et but lucratif ayant une viabilité financière et un impact sur
 The first round of the competition McKinsey & Company afin de créer le Cartier Women’s la société.
begins after pre-selection of applicants
in April, when the Jury members study
the short business plans and select the
top three projects from each region as
finalists. Each finalist is matched with
experienced business professionals from
INSEAD, McKinsey & Company or Cartier,
who volunteer as coaches for a minimum
of two months, working together to hone
the business plan and define achievable
goals. The long business plans are
submitted to the Jury in September.
 For the second round in October, the
finalists travel to France and participate
in a series of customised workshops to
prepare for the Jury presentations, held
in Deauville. Here they also have an
opportunity to make leading business
contacts by attending the Women’s
Forum. After deliberation, the Jury selects
a Laureate from each region, based on
the quality of both the business plan and
the oral presentation.
Pioneer Corner Pioneer Corner


MY DISCOVERY

pioneer
with Cartier

The purpose of the Cartier Corner was to honour the
finalists and to present their achievements and unique
life-stories. The corner displayed information on their
business ideas and gave the participants the opportu-
nity to meet with them and hear the bold ideas and big
dreams of these audacious entrepreneurs.

B. Sock, K.S. Porges and H. Tómasdóttir What if I launched
my company during
S
tarting a company during a financial Créer une entreprise pendant une crise financière peut
crisis may make very good sense. se révéler particulièrement judicieux. Des sociétés

the financial crisis?
Companies like Microsoft and CNN
were started during financial crises. K.
Shelly Porges, Senior Advisor at the U.S.
Department of State said, “there are definite
advantages. During a financial crisis, needs
emerge that already existing companies
cannot satisfy. Business people are more
open to new ideas. Further, talent is more
easily available and cheaper. And the costs
‘‘
comme Microsoft et CNN sont nées en temps de crise
et pour K. Shelly Porges, conseillère senior auprès du
Département d’Etat américain, « cette approche présente
des avantages indéniables. Une crise financière suscite
des besoins que les sociétés existantes ne peuvent
pas satisfaire. Le milieu des affaires est plus ouvert aux
nouvelles idées. Par ailleurs, il est plus facile et moins
onéreux de recruter et les coûts de lancement (y compris
les frais associés à l’achat d’équipements) sont nettement
moindres. »
Thursday, 13 October 2011 — 12:30-13:15
Moderator :
K. Shelly Porges, Senior Advisor at the Global
Entrepreneurship Program, Office of Commercial and
Business Affairs, U.S. Department of State, USA
Speakers:
Birame Sock, 2010 Cartier Women’s Initiative
Awards Laureate for North America, CEO of Third
of starting a company, (such as) buying
equipment, are sharply reduced.” ‘‘
‘‘
“You know you are
an entrepreneur when
your mother says you’re crazy.
Solutions, USA Halla Tómasdóttir, 2009
Cartier Women’s Initiative Awards Laureate for
Europe, Chairman and Co-Founder of Audur Capital,
Iceland

Work at it anyway, right through crisis. Every day
is a crisis for an entrepreneur just the same.” Birame Sock

“You have to try to find investors who share your vision.
We kept researching sustainable projects, and then kept
looking until we found investors who appreciated them.”
Halla Tómasdóttir

“During a financial crisis, needs emerge that already
existing companies cannot satisfy. Business people are more
open to new ideas. Further, talent is more easily available
and cheaper. And the costs of starting a company, (such as)
Birame Sock Halla Tómasdóttir buying equipment, are sharply reduced.” K. Shelly Porges

PLENARY

The Cartier
Women’s
Initiative Awards
Friday, 14 October 2011 — 19:00-20:00

The 2011 Cartier Women’s Initiative Laureates

‘‘ Hosts:
Véronique Morali, President of the Women’s
Forum
of Cartier
Bernard Fornas, President and CEO
S
ome of the best and brightest new
women entrepreneurs were honored
at a gala event for the 2011 Cartier
Women’s Initiative Awards. With Women’s
Forum President Véronique Morali and
Cartier President and CEO Bernard Fornas
looking on, laureates were honored from
July 4 and traveled to Deauville to attend
workshops and entrepreneurship sessions
to prepare their final jury presentations. The
winners were selected according to criteria
emphasizing social responsibility and ethics,
Fornas said. The laureates’ trophies, along
with a US$20,000 grant and a full year of
six regions around the world that included professional business coaching, are donated
“This is a dream come true.” the Middle East/North Africa for the first by Cartier to promising women presenting
Carolina Guerra time. Eighteen finalists were selected on the best business plans for different projects.

Bernard Fornas The 2011 Laureates with Bernard Fornas and Véronique Morali


Women's Forum Global Meeting 2011 - Best Of Book (Part 2)

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