Our agency expert, Elliott Reid, and our PPC expert, Erin Sagin, will reveal the strategies you need to adopt in order to establish the right pricing structure for you and your agency.
Join the webinar to learn how to:
-Define your PPC service offerings
-Review the pros and cons of different agency pricing structures
-How to determine appropriate commitment lengths per service
Creating a Profitable PPC Agency; How to Price Your Services
1. 1WordStream Confidential
Creating a Profitable PPC Agency;
How to Price Your Services
ELLIOTT REID & ERIN SAGIN
January 21, 2016
Copyright 2015 WordStream, Inc. All rights reserved.
5. 5WordStream Confidential@erinsagin @elliottpreid
Tell us a little about yourselves…
• I’m contemplating starting a digital marketing
agency
• I’m in the process of starting a digital marketing
agency
• I currently offer PPC and am considering revamping
my pricing models
• I currently offer other services and am considering
adding PPC
• I like my pricing model and just want to know what
others are doing
6. 6WordStream Confidential@erinsagin @elliottpreid
Meet Your Presenters
Erin Sagin
• PPC Evangelist &Community
Manager at WordStream
• Has specialized in Paid Search for
4+ years
• Named one of the top 25 Most
Influential PPC Experts by PPC
Hero
Elliott Reid
• Agency Sales Team Manager
• 3+ years helping agencies &
advertisers acquire new clients
• 2 years coaching/managing a
team of 8 to help agencies
manage PPC accounts
• Has worked with agencies of all
sizes
23. 23WordStream Confidential
Putting It All Together
• Hourly
– Pros
• Great way to get customers in the doors
– Cons
• Can’t scale
• Conflict of interest
• Fixed Rate
– Pros
• Simple, good for consistent budgets
– Cons
• Disincentives you to grow
24. 24WordStream Confidential
Putting It All Together
• % of Spend
– Pros
• Great way to grow
– Cons
• Does not always work with low spend accounts
• Performance Based
– Pros
• Will motivate you to work the account
– Cons
• Account work does not immediately/evenly
translate into performance