The World Circular Economy Forum presents the world’s best circular economy solutions and gathers together the most recognised experts and decision makers in the field. The event is organised by the Finnish Innovation Fund Sitra. Read more: www.wcef2019.com

1. @besenbacher2012
@carlsbergfondet
Professor Flemming Besenbacher
Chairman of the Carlsberg Foundation and Carlsberg Group
World Circular Economy Forum, 4 June 2019
BUSINESS OPPORTUNITIES
IN A CIRCULAR ECONOMY

2. Partnerships
Public sector
Innovation
Academia
Business

5. CIRCULAR ECONOMY
27 specific
recommendations
in 2017
www.regeringen.dk/cirkulaer-oekonomi

6. 6
http://en.mfvm.dk/focus-on/circular-economy/films-on-circular-economy/

7. DK STRATEGY FOR CIRCULAR ECONOMY
Businesses as the
driving force for the
transition
• Promote circular business
development in SMEs
• Create public sector access
for businesses with circular
business models
• Extend access to financing of
circular business models
Data and digitalisation
in a circular economy
• Support digital circular
opportunities by commercial
use of data and challenges
Circular economy
through design
• Incorporate circular economy
in product policies
• Increase Danish participation
in the European co-operation
with circular standards
1.1 2 3

8. DK STRATEGY FOR CIRCULAR ECONOMY
New consumer
patterns through
circular economy
• Encourage circular
spending
• Increased focus on
overall economy in
public spending
A well-functioning market
for waste and recyclable raw
materials
• Encourage uniform collection of household
waste
• Create equal opportunities for the market for
waste and recyclable raw materials
• Liberalisation of the handling of electronic waste
• Means for the handling of regulatory barriers for
circular economy
Circular economy
in building and
biomass
• Develop a voluntary
sustainability class
• Increased focus on
selective demolition
• Get more value out of
biomass
4 5 6

9. THE NEW PLASTIC ECONOMY
• Out of the 350,000 tons of plastic waste
generated in Denmark yearly, only 50,000 tons
are reused
• Every kg of reused plastic as an alternative to
new plastic produce puts less strain on the
environment - the equivalent to 2.4 kg of CO2-
emission
• If we are to reuse the 300,000 tons of plastic
waste, which today is being burnt or exported,
Denmark would be able to achieve a financial
return of as much as
1.6 billion DKK
https://innovationsfonden.dk/sites/default/files/2019-01/new-plastics-report-jan16-2019-vf.pdf

10. PLASTIX
Transforms fishing nets, fibres
and rigid plastic waste fractions
into high quality plastics raw
materials
Reducing
• Landfilling
• Marine pollution
• CO2 emission with up to 95%
• Loss of valuable resources
http://plastixglobal.com

11. PLASTIX APPLICATION EXAMPLES
Circular Lamp
Design for disassembly and recyclability
Ocean Collection
by Nanna and Jørgen Ditzel and Mater Design
https://materdesign.dk/ https://www.fischer-lighting.com/

12. FÆRCH PLAST
• All PET food packaging from the
Netherlands - 7.8 m households
• 75,000 t/year
• PET can be reused infinitely by mechanical
processing
• 85% reuse of a generic PET tray
• 50% CO2 reduction compared to virgin PET
https://www.faerch.com/

13. CARLSBERG
SUSTAINABILITY
PROGRAMME
https://carlsberggroup.com/sustainability/our-ambitions/

14. BIOGAS PLANTS

16. 50-76%

17. 52,470
tonnes of glas, plastic and aluminium sent
for recycling in 2018
CO2 saved by
recycling a
can: 95%
plastic bottle: 81%
glass bottle: 58%
tonnes CO2 were saved by
recycling 1.4 billion bottles
and cans
143,950
9 of 10
bottles and cans
are returned
9 of 10
bottles and cans are returned
THE DANISH DEPOSIT SYSTEM

18. RECYCLING: PALPA IN FINLAND
• Palpa is co-owned by the beverage industry
(50%), including Sinebrychoff, and retailers
(50%)
• Yearly beverage package returns are 1.9 billion
PET bottles, glass bottles and cans – equals
10 Eiffel towers or 87,000,000 kg
• Share of Sinebrychoff packages is 35%
• Return rate of beverage packages is 93% 
Circular world champions

19. @besenbacher2012
@carlsbergfondet