Charts from The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid -- Chapter 7: The Energy Market

2. The Energy Market The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid http://www.wri.org/thenext4billion

4. BOP households devote an average of 7% of their expenditures to energy. In most measured countries, the share of household spending devoted to energy does not change significantly as incomes rise.

15. Patterns of fuel use vary across income groups as well as between rural and urban areas. In Africa, Asia, and Latin America firewood is the main fuel source used for cooking in the lower BOP income groups.

21. Africa’s BOP energy markets maintain a roughly even split between urban and rural areas. Asia’s markets, in contrast, are decidedly skewed toward rural areas.

26. Overall, 36% of BOP households lack access to electricity – while only 6% of mid-market households lack access. Reported access rates are 51% in the BOP500 income segment, 63% in BOP1000, and 74% in BOP1500.

30. In Africa, rural BOP households spend only a third as much on energy as their urban counterparts on average, the largest such discrepancy among regions.