This document summarizes digital marketing trends in South Korea as presented by Jonathan Kim of Wunderman Seoul. It discusses the dominance of Facebook in Korea, showcases from the DSE 2013 conference including LG's 84-inch ultra HD multi-touch digital signage and Uniqlo's magic mirror. It also provides examples of interesting out-of-home advertising ideas such as using live video feeds in malls to engage customers and a message visible only to children to prevent abuse.

1. Digital Marketing Trends
In South Korea
Wunderman Seoul
Prepared By: Jonathan Kim

2. Digital Trends
1. Marketing Trends in Korea
2. DSE 2013 Showcases
3. Interesting OOH Ideas

4. Facebook Dominance

6. Facebook Dominance

7. Bra Boys

8. Bra Boys

10. Mass Crowd Interaction (IFC Mall)

12. Live Video Feeds Using Digital Screens (IFC Mall)
Digital Signage operators are
increasingly finding that
inclusion of live video in their
sign designs is effective at
drawing customers to the sign
and holding their interest for
longer periods of time.”
-Linsay Kelso
Director of Marketing,Enseo

13. LG’s 84-inch Ultra HD Multi-touch Signage
DSE 2013 Showcases

14. LG’s 84-inch Ultra HD Multi-touch Signage

15. Uniqlo Magic Mirror

16. Creative OOH Ideas
Interesting OOH Ideas

17. Creative OOH Ideas

18. Anti-Abuse Message Only Kids Can See
http://www.youtube.com/watch?v=oTifqO0XVsA

19. Thank You