Celebrating 10 Years of aligning individuals and organisations to create and deliver brand equity Since 2005 we have been pursuing our purpose to help explode the potential of Individuals to create and deliver brand equity and growth. We are so proud that over the last 10 years we have worked with over 110,000 great people in 65 companies across the globe Although a lot has changed in the world, our Vision has stayed the same and we are more focussed than ever on supporting individuals across businesses to add value to their brands, no matter what their department or role. We are very excited and proud to have reached this great milestone and would like to thank you and all our colleagues and partners, who have helped and worked with us, along the way. It has been an amazing journey However, we recognise that it is time to refresh our own Brand image and so we are proud to announce the launch of our fresh new brand identity. The most immediate change is our refreshed logo and design which better reflects our beliefs and ambitions of growth and alignment, not only for us but for the people and brands we work with. www.xpotential.co.uk

2. © XPotential 2015
Celebrating 10 Years of aligning individuals and organisations
to create and deliver brand equity
We believe brands are the most important assets of your business and
your people are the most important resource in building brands.
We would like to thank all our colleagues and partners for your
tremendous support, inspiration and guidance on this amazing journey
The Team at XPotential

3. © XPotential 2015
“Brands are the most
important assets of
your business and your
people are the most
important resource in
building Brands”
What We Believe…

4. © XPotential 2015
We are a brand-centric strategy agency.
We help to build simple, clear and distinctive, Vision and Strategy's aligning
the organisation to build brand value.
We help bring the strategy to life through your teams through a suite of
tailored brand activation programmes, including positioning, innovation,
sales and shopper marketing, living the brand and executive learning.

5. Over the last 10 years
we are proud to have worked
across 50 different countries
with over 60 individual
companies
and more than 70 of their
world leading brands,
positively influencing the
professional lives of over a
100,000 individuals,
delivering greater value to
MILLIONS of consumers and
customers

6. We have worked with
world
leaders in key categories
including:
Advertising and media
Aircraft
Charity
Consultancy
Cosmetics and Skincare
Education
Energy
Financial Services
Fine Chemicals
Food
Household Products
OTC Pharmaceuticals
Retail
Shoe Care
Personal Care

7. We have offices in 4
continents and
associates across the
globe.
We deliver programmes
in all major languages
and are able to adapt
our approach to
different corporate and
cultural norms.
Our Offices
ThailandUK Australia Brazil
Project and Associates Locations
Our World

8. © XPotential 2015
XPotential Team Members are all experienced corporate
executives with a passion for building brands and engaging
and aligning people.

9. © XPotential 2015
Brand2
Brand Equity
Management
Innovate2
Delivering
breakthrough brand building
innovation
Sales2
Best Practice Brand
Centric Sales
Implementation
Growth2
Best Practice Brand
Centric Sales
Implementation
Insight2
The development of
sustainable, powerful
and deep insights
Change2
The development and
embedding of a brand-
centric vision and strategy
Our Range of Programmes

10. © XPotential 2015
Successful organisations and brands have a
motivating Vision and a clear Strategy by
which the individuals will achieve it.
What makes this different is that the strategy
is built around delivering brand value with
the advantage that it will align departments
and teams through their objectives and
behaviours to deliver the brand.
The additional advantage is that individuals
will build a stronger purpose delivering brand
through a stronger emotional bond with the
most important asset of the company.
• Vision and Strategy for Corporate
• Vision and Strategy for Departments
• Vision and Strategy for Brands
• Vision and Strategy for Individuals
Change2

11. © XPotential 2015
Within a stimulating, creative environment
and focused on a motivating challenge, we
help a team leverage existing information
from within and outside the organisation to
develop breakthrough concepts.
These programmes include:
• Delivering Breakthrough Brand Building
Innovation
• Innovation Workshops for NPD and EPD
• Innovation Process Training
• Super Claiming
Innovate2

12. © XPotential 2015
Brands2
A suite of products and services for the
development & management of brands
• Brand positioning, personality and values
• Brand portfolio management
• Brand Diligence; an objective assessment
of brand equity, used alongside financial
and legal due diligence
• Brand margin management

13. © XPotential 2015
Helping to deliver brand strategy through the
sales force (contract / brand)
• Best practice brand-centric strategic sales
orientation
• Developing shopper, category and
customer insights
• Sales Training to turn your Sales Force into
Brand Ambassadors
• In-store implementation
Sales2

14. © XPotential 2015
A suite of products and services designed
to deliver exponential change through
executive learning and breakthrough
innovation
• Creating brand focussed leaders of the
future
• Live action executive learning
• Brand focussed leadership coaching
Growth2

15. © XPotential 2015
Development of deep and powerful insights
for customer, competitor, consumer and
shopper
• Clara Real Insights
• Insight process development
• Insight workshops
Insight2

16. © XPotential 2015
• Ensures the Brand is central to all activities
• Builds competencies and motivation for
employees to deliver the brand
• Deep insight and experience in all major
touch points for Brand Building
• Global and Cross Category expertise
• Practical and pragmatic approach
• Access to Clara and Pathfinder the
world most accurate and
comprehensive psychometric tool
Benefits of Working with XPotential

17. XPotential (UK)
4/5 Market Square,
Marlow, Buckinghamshire,
SL7 3HH, United Kingdom
Tel: +44 (0) 1628 485 847
info@xpotential.co.uk
XPotential (Brazil)
AV. Divino Salvador, 716
Moema – São Paulo – SP
CEP – 04078 – 012
Tel: +55 (0) 11 5051 9194
info@xpotential.co.br
XPotential (Thailand)
Q.House Lumpini, Level 27,
1 South Sathorn Road, Tungmahamek
Bangkok 10120, Thailand
Tel: +66 (0) 2610 3706
info@xpotential.co.th
XPotential ANZ
P.O Box 237, Hampton,
Melbourne, Victoria 3188,
Australia
Tel: +61 (0) 404 098 892
enquiries@xpotentialanz.com
© XPotential 2015