The surging popularity of mobile applications on smartphones and tablets is transforming how investors consume financial information. This technological transformation is already impacting traditional client/advisor communications, but debate rages—just like it did in the late 90’s with the advent of the web--about how significant the impact will be and where the transformation will lead us.
2. AGENDA
Quick Overview of Industry Trends with
TABB Group’s Paul Rowady
Panel Discussion: How Mobile is Reshaping
Financial Advice
Q & A
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3. PAUL ROWADY
Senior Analyst
TABB Group
• 20 years of capital markets experience
• Former Managing Director at Alphacution, focused on the design
of market intelligence and data management systems
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4. Mobile Capabilities:
Reshaping Financial Advice
E. Paul Rowady, Jr.
Senior Analyst
TABB Group
Xignite Webinar July 2012
5. Growth in tablet usage has only just begun…
Source: Mac Observer, Gartner
6. Dominance of iOS (Apple) will remain, but
diminish over the next 3-5 years…
Source: Mac Observer, Gartner
7. Smartphone ownership is now more common than a
standard cell phone or no cell phones in the US
Changes in Smartphone Ownership, 2011-2012 (U.S.)
46% 48%
41%
35%
17%
12%
Smartphone
Feature Phone
No Cell Phone
Source: Business Insider, Pew Research Center May-11 Feb-12 7
8. And yet on a global basis, there is still a significant
growth opportunity
Global Smartphone vs. Dumbphone Subscribers, 2011E (Billions of Users)
5.6
0.835
Smartphone Users
Dumbphone Users
Source: Business Insider, Mary Meeker, Kleiner Perkins, Morgan Stanley Research 8
9. App downloads are growing at a CAGR of 281%
Global Mobile Application Downloads, 2009 to 2011e (Billions)
29
CAGR
281%
9
2
2009
2010
2011e
Source: ABI Research 9
11. What are financial firms doing with mobile
devices
Market data
Research / investment ideas
Client reporting
Trading apps / basic order mgmt (OMS)
Sales force automation
Management dashboards
Board packs / financial packs
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12. The communications toolkit has changed forever:
Desktop + tablet + smart-phone
Moreover, and with
some exceptions, this
new toolkit is
Desktop ubiquitous across
Desktop institutional and
Desktop
personal domains
Tablet
Smart
Phone
13. Financial advice can be customized, interactive
and real-time with the new toolkit…
Real-Time / Interactive
Static Communications
Communications
Tablet
Research Report Client Report
Graphics Content
Content Content
Content Chart Content Chart Content Graphics
Content Chart Content Chart
Content Content
Smartphone
Graphics
14. The institutional market is already heading in this direction, using
mobile to enhance relationships, solidify competitive advantage, drive
content and capability…
15. Advantages and drivers for evolution
of financial advice..
▲Mobility solutions for professionals and retail investors:
interactive marketing collateral in the field (retail and
institutional); empowering financial advisors with interactive
information and collateral.
▲Self-empowered: Monitoring real-time information flows
away from the desk. (Sitting with tablet while watching
Cramer!)
▲Operational efficiencies: using mobile devices to receive
alerts on important client outreach; support “hybrid models for
onboarding and client servicing.
▲Improved information distribution and relevance:
customization!
16. AGENDA
Quick Overview of Industry Trends with TABB
Group’s Paul Rowady
Panel Discussion: How Mobile is Reshaping
Financial Advice
Q&A
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17. STEPHANE DUBOIS
Founder & CEO
Xignite
• Industry innovator, champion of the market data cloud
• Xignite launched first market data APIs in 2002
• Former VP of Product Management at Advent Software
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18. JIM DEL FAVERO
VP of Software Product
Management
Personal Capital
• Voice of the customer
• Two decades with Intuit, and 17 years working on Quicken
• Ten patents covering finance tools, data based targeting, and
automated analysis
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19. MIKE GOLASZEWSKI
Head of Product
Development
Black Diamond
• 27 years of technology experience, with 19 in financial services
• Former CTO of Pershing Advisor Solutions
• Former Managing Director of Charles Schwab, heading up
Schwab Advisor Center
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20. 5 THEMES TO EXPLORE
Interaction
How is mobile reshaping client-advisor meetings and sales presentations?
Operations
How is mobile impacting the priorities of the firm’s operations?
Relationship
How is mobile affecting the nature of the client-advisor relationship?
Competition
How is mobile affecting the nature and balance of competition?
Market
How is mobile impacting the market structure in the short and long term?
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21. 5 THEMES TO EXPLORE - INTERACTION
• How is mobile reshaping client-advisor meetings and
sales presentations?
• Is mobile confined to one-way interactions, or has it
matured to two-way interactions? (ie – read-only vs.
interactive)
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22. 5 THEMES TO EXPLORE - OPERATIONS
• How is mobile impacting the priorities of the firm’s
operations?
• Does mobile enhance new “hybrid” operating
models? (combined human and technical offerings)
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23. 5 THEMES TO EXPLORE - RELATIONSHIP
How is mobile affecting the nature of the client-advisor
relationship?
Does the sense of being more easily connected with
advisors enhance the overall relationship?
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24. 5 THEMES TO EXPLORE - COMPETITION
• Does demonstrating innovation through mobile apps,
translate into incremental brand value (vs.
competition)?
• Has mobile become a competitive necessity already?
Do clients expect mobile capabilities from leading firms?
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25. 5 THEMES TO EXPLORE - MARKET
• How is mobile impacting the market structure in the
short and long term?
• With more frequent information updates and digestion
using mobile devices, do investors engage in more time-
sensitive investment strategies?
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