Take your Facebook Targeting to the next level with this Infographic. Find relevant targeting options and the number of people you can reach selecting that option

1. BEHAVIOR TARGETING*
P o t e n t i a l r e a c h
3 9 0 0 0 0 0 p e o p l e
A g e :
1 3 - 6 5 +
L o c a t i o n :
B u l g a r i a
M O B I L E D E V I C E U S E R
D I G I TA L A C T I V I T I E S
A L L M O B I L E D E V I C E S B Y B R A N D
Owns: Galaxy S9 22 000
S A M S U N G
Facebook access (OS): Windows 10 280 000
O P E R AT I N G S Y S T E M U S E D
Played Canvas games (last 14 days) 180 000
Played Canvas games (last 3 days) 130 000
Played Canvas games (last 7 days) 250 000
Played Canvas games (yesterday) 260 000
Business page admins 93 000
Community & Club page admins 87 000
Facebook Page admins 740 000
Food & Restaurant page admins 10 000
Health & Beauty page admins 20 000
Retail page admins 26 000
Sports page admins 34 000
Travel & Tourism page admins 48 000
Facebook access (OS): Mac OS X 21 000
Facebook access (OS): Mac Sierra 20 000
Facebook access (OS): Windows 7 540 000
Facebook access (OS): Windows 8 100 000
Facebook access (OS): Windows Vista 3 600
Facebook access (OS): Windows XP 85 000
Facebook access (browser): Chrome 1 800 000
Facebook access (browser): Firefox 180 000
Facebook access (browser): Internet Explorer 61 000
Facebook access (browser): Microsoft Edge 22 000
Facebook access (browser): Opera 4 600
Facebook access (browser): Safari 220 000
C A N V A S G A M I N G
Anniversary (within 61-90 days) 12 000
C O N S O L E G A M E R S 2 3 0 0 0 0
I N T E R N E T B R O W S E R U S E D
AOL email users Fewer than 1000 people
Apple email users 3 000
Gmail users 390 000
Hotmail users 52 000
MSN.com email users Fewer than 1000 people
Yahoo email users 100 000
P R I M A R Y E M A I L D O M A I N
FA C E B O O K PAY M E N T S U S E R S ( 3 0 D AY S )
2 3 0 0 0 0
FA C E B O O K PAY M E N T S U S E R S ( 3 0 D AY S )
2 3 0 0 0 0
FA C E B O O K A C C E S S : O L D E R D E V I C E S A N D O S
7 5 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
H T C A N D R O I D M O B I L E D E V I C E S
6 1 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
M O T O R O L A A N D R O I D M O B I L E D E V I C E S
6 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
S A M S U N G A N D R O I D M O B I L E D E V I C E S
1 3 0 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
S O N Y A N D R O I D M O B I L E D E V I C E S
9 8 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
L G A N D R O I D M O B I L E D E V I C E S
8 5 0 0 0
O W N S : A L C AT E L
1 3 0 0 0 0
O W N S : K A R B O N N
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : C H E R R Y M O B I L E
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : G I O N E E
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : H U A W E I
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : M I C R O M A X
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : O P P O
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : T E C N O
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : V I V O D E V I C E S
F E W E R T H A N 1 0 0 0 P E O P L E
O W N S : X I A O M I
1 2 0 0 0 0
O W N S : Z T E
1 0 0 0 0
A N D R O I D : 3 6 0 D E G R E E M E D I A
N O T S U P P O R T E D
3 8 0 0 0 0
A N D R O I D : 3 6 0 D E G R E E
M E D I A S U P P O R T E D
2 1 0 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
A L L M O B I L E D E V I C E S
3 5 0 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
F E AT U R E P H O N E S
4 2 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
S M A R T P H O N E S A N D TA B L E T S
3 6 0 0 0 0 0
FA C E B O O K A C C E S S ( M O B I L E ) :
TA B L E T S
7 3 0 0 0 0
FA C E B O O K PAY M E N T S U S E R S ( H I G H E R T H A N A V E R A G E S P E N D
F E W E R T H A N 1 0 0 0 P E O P L E
FA C E B O O K PA G E A D M I N S
O P E R AT I N G S Y S T E M U S E D
Owns: Kindle Fire Fewer than 1000 people
A M A Z O N
Owns: Google Pixel Fewer than 1000 people
Owns: Nexus 5 2 300
G O O G L E
Owns: LG G2 devices 2 700
Owns: LG G3 5 100
Owns: LG V10 Fewer than 1000 people
L G
Owns: Xperia M Fewer than 1000 people
Owns: Xperia Z 1 700
Owns: Xperia Z Ultra Fewer than 1000 people
Owns: Xperia Z3 2 900
S O N Y
Facebook access (network type): 2G 17 000
Facebook access (network type): 3G 800 000
Facebook access (network type): 4G 2 400 000
Facebook access (network type): WiFi 910 000
N E T W O R K C O N N E C T I O N
Interested in Upcoming Events 39 000
Marketing API developers (last 90 days) Fewer than 1000 people
M O R E C AT E G O R I E S
N E W S M A R T P H O N E A N D TA B L E T
U S E R S 2 8 0 0 0 0
O W N S : O N E P L U S 5 6 0 0
Facebook access (mobile): Android devices 2 300 000
Facebook access (mobile): Apple (iOS )devices 490 000
Facebook access (mobile): Windows phones 8 800
A L L M O B I L E D E V I C E S B Y O P E R AT I N G S Y S T E M
Owns: Galaxy Grand 2 100
Owns: Galaxy Grand 2 Fewer than 1000 people
Owns: Galaxy Note 3 7 300
Owns: Galaxy Note 4 11 000
Owns: Galaxy Note 5 1 300
Owns: Galaxy Note 7 Fewer than 1000 people
Owns: Galaxy Note 8 11 000
Owns: Galaxy S 4 Mini 7 300
Owns: Galaxy S III Mini 11 000
Owns: Galaxy S III devices 43 000
Owns: Galaxy S4 28 000
Owns: Galaxy S5 45 000
Owns: Galaxy S6 61 000
Owns: Galaxy S7 29 000
Owns: Galaxy S7 Edge 45 000
Owns: Galaxy S8 51 000
Owns: Galaxy S8+ 23 000
Owns: Galaxy S9+ 19 000
Owns: Galaxy Tab 2 4 400
Owns: Galaxy Tab 3 10 000
Owns: Galaxy Tab 4 4 700
Owns: Galaxy Tab Pro Fewer than 1000 people
Owns: Galaxy Tab S 2 600
Owns: Galaxy Y devices 1 100
S A M S U N G
Owns: HTC One 14 000
H T C
Facebook access (mobile): iPad 1 7 000
Facebook access (mobile): iPad 2 3 800
Facebook access (mobile): iPad 3 3 800
Facebook access (mobile): iPhone 4 3 200
Facebook access (mobile): iPhone 4S 7 000
Facebook access (mobile): iPhone 5 17 000
Facebook access (mobile): iPhone 5C 2 900
Facebook access (mobile): iPhone 5S 37 000
Facebook access (mobile): iPhone 8 35 000
Facebook access (mobile): iPhone 8 Plus 17 000
Facebook access (mobile): iPhone X 35 000
Facebook access (mobile): iPod Touch Fewer than 1000 people
Owns: iPad 4 4 200
Owns: iPad Air 5 300
Owns: iPad Air 2 6 600
Owns: iPad Mini 1 4 000
Owns: iPad Mini 2 3 600
Owns: iPad Mini 3 Fewer than 1000 people
Owns: iPhone 6 64 000
Owns: iPhone 6 Plus 8 600
Owns: iPhone 6S 71 000
Owns: iPhone 6S Plus 10 000
Owns: iPhone 7 85 000
Owns: iPhone 7 Plus 24 000
Owns: iPhone SE 37 000
A P P L E
S M A L L B U S I N E S S O W N E R S 2 7 0 0 0
T E C H N O L O G Y E A R LY A D O P T E R S 1 4 0 0 0 0
M O B I L E D E V I C E U S E R
A L L M O B I L E D E V I C E S B Y B R A N D
M O B I L E D E V I C E U S E R
D E V I C E U S E T I M E
Engaged Shoppers 1 600 000
P U R C H A S E B E H A V I O R
Friends of Soccer fans 480 000
Soccer fans (high content engagement) 220 000
Soccer fans (moderate content engagement) 300 000
S O C C E R
Commuters 100 000
Frequent Travelers 2 300 000
Frequent international travelers 1 700 000
Returned from travels 1 week ago 720 000
Returned from travels 2 weeks ago 55 000
T R A V E L
Uses a mobile device (1-3 months) 32 000
Uses a mobile device (10-12 months) 430 000
Uses a mobile device (13-18 months) 570 000
Uses a mobile device (19-24 months) 990 000
Uses a mobile device (25 months+) 1 100 000
Uses a mobile device (4-6 months) 560 000
Uses a mobile device (7-9 months) 380 000
Uses a mobile device (less than 1 month) 4 800
*that is valid through January 4th and may be susceptable to change
Potential Reach
A N N I V E R S A R Y
Potential Reach
Potential Reach
Potential Reach
Potential Reach
Potential Reach
Potential Reach
Potential Reach
Potential Reach