2. SOCIAL CLASS
&
CONSUMER BEHABIOR

3. WHAT IS SOCIAL CLASS?

4. WHAT IS CONSUMER BEHABIOR?

5. SOCIAL CLASS AND STATUS
 Wealth
 Power
 Prestige

6. The Measurement of Social Class
 Subjective Measures
 Reputational Measures
 Objective Measures

7. CONVENIENT APPROACHES TO SOCIAL CLASS
 Family income.
 Occupational status.
 Educational attainment.

8. SOCIAL CLASS CATEGORIES
 Upper
 Upper-middle
 Middle
 Working
 Working poor
 Under class

9. WHAT IS SOCIAL SATISFICTION?

10. ELEMENTS OF SOCIAL SATISFICTION
CLASS
STATUS
POWER

11. Factors responsible for social
stratification
Authority

12. Achievement and occupation

13. Education
Examples- MBA,MBBS,Phd.

14. Application of social class in marketing
Advertising
Market segmentation
Distribution
Product develop

15. CONCLUSION

16. Thank You !