1. Session I:
Beginning Social Media
Professional Certificate in Digital & Social Media
Instructor: Yadira Galindo galindoyadira@gmail.com
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2. Welcome!
• I’m Yadira Galindo, your tour guide
through the wonderful world of Beginning
Social Media.
• Former print reporter turned public relations
specialist and now lecturer
• Email: galindoyadira@gmail.com
• Cell: 619-379-3977 (text okay)
• You can find me online!
• Facebook (yadira.galindo)
• Twitter (yadira_galindo) Me, or at least
• LinkedIn (yadiragalindo)
me on Yahoo!
• Class introductions
• Name, short bio, SM experience
• Why are you here?
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3. Agenda
• We have a lot to cover
over the next four weeks.
Fasten your seatbelts!
• Pass out syllabus
• Introduce BSM Online
• Online classroom for BSM
on Facebook
• “Secret” group
• Post link to article, comment
on two others weekly
• Ask questions! Engage!
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4. Requirements
• Weekly attendance
 Sign-in required! With only four weeks in the course,
missing a class could adversely impact your grade!
• Completion of weekly reading & written
assignments
 posted to BSM Online weekly
• Participation in class & on BSM Online
• Final project
 will be discussed in further detail in Session II & III
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5. Course Overview
• According to the course description,
we are going to be very busy!
• Introduction to web-based social media tools.
Get a broad overview of applications such as
Facebook, Twitter, LinkedIn, Pinterest and YouTube as
media professionals’ tools. Class explores
engagement, managing social networks and delivering
quality content. Other topics include web branding
and promoting a brand across platforms.
 Note: Social media is a constantly evolving topic of
discussion. For that reason, the changing times could
result in a change in the syllabus. Stay tuned!
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6. Course Overview
You are here, so the assumption can be
made that you understand the influence
and impact social media can have for a
media professional in today’s fast-paced
world.
More:
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http://www.socialnomics.net/2011/06/22/social-
media-revolution-3-video-long-version/

7. Course Overview
Facebook got a timeline, And a new toy …
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8. Course Overview
More: Pinterest is Now the No. 3 Social Network in the U.S. [STUDY] 8

9. Course Overview
• Goals & Objectives
 The point isn’t to learn the ins and
outs of every one of the latest social
networking trends.
Instead, it is to …
 understand the hows and the whys,
 use it to enhance your online brand and expand
your reach as a media professional,
 and embrace the ability to adapt regardless of the
tools.
Because they will change!
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10. Let’s Get Started!
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11. Social media literacy & citizenship
When the BSM class began the discussion was about how
media professionals could simply and easily use social
media.
The slide looked something like this.
 To promote content and  News & information
drive traffic publishing
 Open dialogue with the  Blog & website
community they are trying to integration
reach  Build a network
 Research and news gathering  Establish a personal
 Crowdsourcing and building a brand
community of resources From Teaching Social Media, mashable.com
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12. Social media literacy & citizenship
Over time, the discussion evolved.
Using Using Well
 To promote content and  Social media factor in
drive traffic organic SEO
 Open dialogue with the  Customer service
community they are extending beyond the
trying to reach 1-800 number
 Crowdsourcing and  Crowdfunding,
building a community of recruitment of talent &
resources hiring
 News & information  Crisis management &
publishing direct-to-audience
messaging
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13. More than a wallflower:
Engagement & quality content
• In the sports world,
the most successful
teams have a great
playbook, a strategy
they employ to win a
game.
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14. More than a wallflower:
Engagement & quality content
• Develop a social media strategy!
 Define goals and objectives
 Pinpoint your audience
 Identify potential evangelists/super-sharers
 Audit your resources (I mean really audit!)
 Encourage and reward buy-in internally
 Establish a social media protocol
 Start using social media
From
 Measure results How the heck do I start building a social media marketing s
, Green Buzz Agency
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15. Looking good:
Making your profile count
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16. Looking good:
Making your profile count
• Photos:
• Do not settle for the egghead
or the shadowman. Be you.
Illustrate who your are. Be
your brand.
• Select a headshot that
captures you as you really
look.
• Use the same photo across
applications and save the
image with your name. SEO!
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17. Looking good:
Making your profile count
• Usernames:
• Be you. Be your
brand. Not
@hottiemom74. Or
@tipsytommy.
• If you do, change it. Like yesterday. How. Favorite taken? Ideas.
• Take time to customize URL
in Facebook, LinkedIn, etc.
• Keep it short.
• Avoid inclusion of corporate
labels. You never know …
Tip: To see if your desired name is available across all social media platforms, check out the social media too
– Social Media Today
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18. Looking good:
Making your profile count
• Bio:
• No bio = less followers.
• Be you. Be your brand.
Don’t be Bob Dylan song
lyrics. Bleh.
• It’s only 160 characters.
Use the space wisely.
•Identify and include keywords that describe you, your business,
your interests. Who you would follow. Birds of feather …
•Do add a website URL. Help friends/fans/followers/connections.
•Be consistent across applications.
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19. Social Media 101: Twitter, Part I
• Think of Twitter as a mini-blog. Or, to
be more exact, a micro-blog.
• Allows users to send text-based
updates called tweets, up to 140
characters long.
• Over 140 million active users as of
2012 generate over 340 millions
tweets daily.
Twitter was founded
in March 2006, but
• Service is public by default and it is
soared in popularity far more accessed by mobile device
after 2007 SXSW. than by desktop.
• Demographic is older, newer to social
More on Wikipedia. media. Also, slightly more women.
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20. Social Media 101: Twitter, Part I
Anatomy of Twitter
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21. Social Media 101: Twitter, Part I
Do you know? Why should I use it?
1. Tweet 1. Micro-blogging
2. Follower 2. Quick answers
3. Retweet (RT) 3. Finding a job
4. @reply 4. Text-meets-conference call
5. Hashtag 5. Venting (Keep it clean)
6. Direct Message (DM) 6. Keeping up with your team
7. Trending Topics 7. Movie, restaurant reviews
8. Twitter Search 8. Political, social causes
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22. Social Media 101: Twitter, Part I
Finding my Twitter voice
1. @Replies
2. Retweets Do:
3. Blog Posts Be helpful.
4. “As-It-Happens” Engage.
Updates Share.
5. Photos
6. Questions Don’t:
7. Answers Be annoying.
8. Maladies Be toxic.
9. Celebrations Be illiterate.
10. Digital small talk Whine.
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