Yahoo Content Marketing presentation @udecam

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Yahoo France

Présentation de Patrick Albabo, Head of Advertising Solutions Yahoo EMEA, lors des Rencontres 2014 de l'UDECAM

Marketing

Visual Communication
Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 1

Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on 2

Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. © by Moyan Brenn on 3

Yahoo 2014 Confidential & Proprietary. 4

Yahoo 2014 Confidential & Proprietary. 5

Yahoo 2014 Confidential & Proprietary. © Copyright Aba6ca

Bring it back to marketing photos
Yahoo 2014 Confidential & Proprietary. 7

The Future of Content is Visual
© by Megazord on
Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 8

16X
the amount of photos taken
a year now vs. the year 2000
Source: FujilmInternal Study © by Steve Harwood on
Yahoo 2014 Confidential & Proprietary. 9

The role of photography has changed
Then
© by John Sheldon and Michael Daddino and Paul Curto on
Yahoo 2014 Confidential & Proprietary. 10

The role of photography has changed
Now
© by David Lytle and Kent and Docteur Christophe and Kristina Alexanderson and SteFou! and Isobel on
Yahoo 2014 Confidential & Proprietary. 11

Yahoo 2014 Confidential & Proprietary. 12

Yahoo 2014 Confidential & Proprietary. 13

+57%
Watched video
& took photos
-35%
Watched video only
Start Level
Yahoo 2014 Confidential & Proprietary. 14

Took a photo 54%
50%
Number of correct
test answers
Just watched
the video
Yahoo 2014 Confidential & Proprietary. 15

+23%
Without taking
a picture
Took a photo
-30%
Start Level
0%
Took a photo and
didn’t refer to it
Yahoo 2014 Confidential & Proprietary. 16

Content is becoming
more visual
Yahoo 2014 Confidential & Proprietary. 17

Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 18

The F shaped behaviour
Yahoo 2014 Confidential & Proprietary. 19

Yahoo 2014 Confidential & Proprietary. 20

Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 21

Content marketing is becoming
more visual
Yahoo 2014 Confidential & Proprietary. 22

Yahoo 2014 Confidential & Proprietary. 23

Yahoo 2014 Confidential & Proprietary. 24

Yahoo 2014 Confidential & Proprietary. 25

Yahoo 2014 Confidential & Proprietary. 26

Yahoo 2014 Confidential & Proprietary. 27

Yahoo 2014 Confidential & Proprietary. 28

Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 29

Summary
Yahoo 2014 Confidential & Proprietary. 30

The world
around us is
becoming
more visual
Visual content
marketing is
scalable,
elegant and
modern
Your
consumer
thinks visually
Yahoo 2014 Confidential & Proprietary. 31

Merci
Contacts:
Patrick Albano, Yahoo EMEA, palbano@yahoo-inc.com
Julien Guagliardo, Yahoo France, julieng@yahoo-inc.com
Yahoo 2014 Confidential & Proprietary. 32

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Yahoo Content Marketing presentation @udecam

1. Visual Communication Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 1

4. Yahoo 2014 Confidential & Proprietary. 4

5. Yahoo 2014 Confidential & Proprietary. 5

7. Bring it back to marketing photos Yahoo 2014 Confidential & Proprietary. 7

8. The Future of Content is Visual © by Megazord on Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 8

9. 16X the amount of photos taken a year now vs. the year 2000 Source: FujilmInternal Study © by Steve Harwood on Yahoo 2014 Confidential & Proprietary. 9

10. The role of photography has changed Then © by John Sheldon and Michael Daddino and Paul Curto on Yahoo 2014 Confidential & Proprietary. 10

11. The role of photography has changed Now © by David Lytle and Kent and Docteur Christophe and Kristina Alexanderson and SteFou! and Isobel on Yahoo 2014 Confidential & Proprietary. 11

12. Yahoo 2014 Confidential & Proprietary. 12

13. Yahoo 2014 Confidential & Proprietary. 13

14. +57% Watched video & took photos -35% Watched video only Start Level Yahoo 2014 Confidential & Proprietary. 14

15. Took a photo 54% 50% Number of correct test answers Just watched the video Yahoo 2014 Confidential & Proprietary. 15

16. +23% Without taking a picture Took a photo -30% Start Level 0% Took a photo and didn’t refer to it Yahoo 2014 Confidential & Proprietary. 16

17. Content is becoming more visual Yahoo 2014 Confidential & Proprietary. 17

18. Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 18

19. The F shaped behaviour Yahoo 2014 Confidential & Proprietary. 19

20. Yahoo 2014 Confidential & Proprietary. 20

21. Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 21

22. Content marketing is becoming more visual Yahoo 2014 Confidential & Proprietary. 22

23. Yahoo 2014 Confidential & Proprietary. 23

24. Yahoo 2014 Confidential & Proprietary. 24

25. Yahoo 2014 Confidential & Proprietary. 25

26. Yahoo 2014 Confidential & Proprietary. 26

27. Yahoo 2014 Confidential & Proprietary. 27

28. Yahoo 2014 Confidential & Proprietary. 28

29. Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 29

30. Summary Yahoo 2014 Confidential & Proprietary. 30

31. The world around us is becoming more visual Visual content marketing is scalable, elegant and modern Your consumer thinks visually Yahoo 2014 Confidential & Proprietary. 31

32. Merci Contacts: Patrick Albano, Yahoo EMEA, palbano@yahoo-inc.com Julien Guagliardo, Yahoo France, julieng@yahoo-inc.com Yahoo 2014 Confidential & Proprietary. 32

Yahoo Content Marketing presentation @udecam

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