UX Research Introduction

1. UX
RESEARCH
PART 1
PART 1
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2. Part I : Introduction
What is UX Researc
Why is it don
Who are part of it
CONTENTS
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3. esign
Thinking
Process
D
UX Research refers to the practice through which a product is created
and refined by keeping the user in the centre of the design process.
PART
1
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4. MARKET
RESEARCH
UX
RESEARCH
WHAT
UX resaerch covers the above mentions aspects.
Wide range of methods and tools are used to conduct the research.
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5. WHY
1. TO CREATE DESIGN TRULY RELEVENT
Samsung found when visiting people was that they viewed
a TV more like a piece of furniture
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6. WHY
2. TO CREATE DESIGN EASY AND PLEASURABLE
To the top-left is the classic Wikipedia interface; to the bottom-right is
the WikiWand version of the same article. The content is the same, but
the experience is different.
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7. WHY
UX Research tools for understanding Behavioral UX KPIs :
Task Success Rate
Time on task
Search vs. Navigation
User error rate
UX Research tools for understanding Attitudinal
UX KPIs (what they say)
System Usability Scale (SUS)
Net Promoter Score (NPS)
Customer Satisfaction (CSAT)
3. TO UNDERSTAND ROI OF UX DESIGN
If you can show that the changes you made in the design generated more sales, resulted in a larger number of
customers, or made work processes more efficient, you have a much stronger case for investing in UX
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8. WHO
STAKE-HOLDERS
An individual, group or
organisation who may affect, be
affected by or perceive itself to
be affected by an activity or
outcome of a project
USERS
The person who directly
uses/deals with the product.
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9. WHO
STAKE-HOLDERS
In the book It's Our Research: Getting Stakeholder Buy-in for User Experience Research
Projects, UX researcher Tomer Sharon divides stakeholders in UX research into three overall
categories:
Business Engineering
WHY
UX People
People in Upper
Management
Product Manager
Marketing Poeple
Sale People
Helps to ensure
research is on track
with the current
busniess Goal
Information about
implementation
limitations and
opportunities
TO ENSURE WE HAVE ALL INFORMATION ABOUT THE PRODUCT (Performance , Profit based
TO AVOID REPITITION OF RESEARC
INCREASE TEAM ENGAGEMENT IN PRODUC
TO GET DATA FOR COMPARISON
Knowledge from
different angles
Developers / product
engineer
Customer Suppor
Technical Team
Product Designers
Researche
UX designer
UI Designer
Technical Writers
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10. Next
Ssseion
Part 2 : How - Understanding
Methods
Thanks !
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