1. Marcus

2. » Contents
• Game Design Factors
• Mechanical Factors
• Introduction of Lotte i-Mall
• Mechanics Applied to Lotte i-Mall
• Reference

3. » Game Design Factors
What is MDA Framework ?
• Mechanics, Dynamics, Aesthetics
Let me explain the Mechanical Factors!

4. » Mechanical Factors
-Points
-Levels
-Leader boards
-Challenges / Quests
-Badges
-Engagement loop
Applied to Lotte i-Mall!

5. » Introduction of Lotte i-Mall
- Online shopping mall of Lotte Department Store
- Department store goods at a better price!

6. » Lotte i- Redeemable Points
- Collecting reward points through shopping.
- Discounts through usage of points
Increased customer engagement to earn more points.

7. » Lotte i- Level & Loyalty Badges
Grade= P > P# > G > S > B
- Higher grade achievable in accordance to gross amount
shopped
- Variety of coupons to different levels
- Higher customer engagement to achieve higher grade

8. » Lotte i- Leaderboards
- Rankings available regarding sellers, new
products, customer satisfaction, prices
- High customer tendency in selecting easy comparable
products that have higher references from other
shoppers.

9. » Lotte i- Challenges / Quests
• Getting reward points through daily login record quest.
• Increased customer log-in record to gain more reward
points
Higher chance it will lead to a purchase situation

10. » Lotte i- Engagement Loop
Motivation
( Desire to Buy Product)
Social Call Prior to Action
(Read Reviews)
Customer Re-Engagement
(Gain Rewards & Coupons)
Visible Progress/Reward
(Purchasing Products and Saving Expenditure)

11. » Reference
http://www.lotteimall.com
Book: gamification by Design –Zichermann, Gabe저