Yanir Calisar

San Francisco Bay Area United States

Senior Personalization Expert

Advertising / Marketing / PR

• Successfully implementing Insightera Platform, including campaign setups, configuration and optimization. • Integrating Insightera’s platforms for customers’ Marketing Automation Platforms (Marketo, Eloqua, HubSpot, Pardot) and CRM (Salesfoce.com) • Technical ongoing customer support implementation walk-throughs • Working closely with R&D team on new features definition and implementation • Creating technical documentation and developing processes and platforms methodologies • Writing workflow processes “How To”s and user technical manuals • Planning platform QA procedures for UI/UX