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StreamKey TV
- 1. DELIVER ENGAGE MONETIZEAddressable Advertising across Tv and Digital Video Let humans focus on what their good at and automate the rest
- 2. GROWTH OF CTV The rise of CTV Pay TV Households Cord-cutters or cord-nevers 196.3M 181.7M 95.3M 56.6M 87.8M 81M Over the past several years a clear shift has emerged showing big-screen media viewing through direct cable is on the decline, with an even bigger trend showing millennials ‘cord-nevers’ adopting Connected TV. The shift in media spend Non-OTT Ad BudgetOTT Ad Budget Based on these consumer behavior trends, brands are opting to put their advertising dollars toward media that is receiving greater viewership. 2016 2017 -7.4% -7.9% 43.1% Pay TV Users 2017 2021 8% OTT Ad Bugdget 26% OTT Ad Bugdget 18x increase in ad spend on OTT in just one year
- 3. QUALITY MEDIA In today’s ever evolving market place, brands are putting a premium on the engagement levels CTV is able to provide. 100% completion rate
- 4. Lack of Data TODAY’S CROSS DEVICE CHALLENGES Media Wastage 45% of auto campaigns reach the audience they were aiming for only Missing the Target Audience Source: CNBC according to Nilsen 2016 Consumer behaviour is changing faster than ever, with the exponential growth of connected devices and platforms. This rapid rise has seen platforms fail to accurately measure their media. Lack of transparency and non-verified media, coupled with insufficient data and targeting has resulted in wasted marketing budgets. The absence of data has created a flow on effect, preventing marketers from truly know- ing where their media dollars are being spent.
- 5. StreamKey’s next-generation targeting technology helps Advertisers, Agencies and Media Companies drive greater media value and predict buying trends through cross-screen planning, execution, forecasting and measurement. Auto Audience targeting THE STREAMKEY SOLUTION Video personalization profiling by user ID Segmented audience targeting Performance optomozation Unique measurement capabilities with Viewability, VTR, Geo location, device ID optimization in real time More than unique mobile and TV apps. unique monthly users over 250M 1,000 Automated Metadata Extraction Segmented inventory at scale
- 6. STREAMKEY AUDIENCE Existing audience break down 60%40% Men US CANADA UK AUSTRALIA SOUTH AFRICA BELGIUM DENMARK 18 0 34 35 54 55 Women GENDER NATIONALITY AGE GROUP 22% 35% 43% 10%
- 7. < $25K $25K- 60K $60K-100K >$100 55% College Education 33% Post-graduate degree 16% Some College STREAMKEY AUDIENCE Existing audience break down EDUCATIONAVERAGE INCOME per year
- 8. STREAMKEY AD FORMATS Tablet Tv Laptop Mobile Phone Desktop Innovative content formats - a portfolio of cross screen formats that enable advertisers, agencies and publishers to deliver integrated video ads that optimize performance, engagement and reach, while maintaining the best user viewing experience.