1. The 9th Annual European
iGaming Congress and Expo
19-21 October 2010
Bella Center, Copenhagen
The world’s largest iGaming event: 1500 pioneers and start-ups
– new markets, new players, new partners, new products
35 of the Power 50 • 150+ CEOs • 1500+ attendees • 30 hours of sessions
90+ speakers • 70+ exhibition stands • 24 hour networking
EiG is the one place in the year where you will: Re
• Find local partners, like media companies, lotteries and skill/casual games to a giste
t r
operators, to expand successfully into new emerging markets, such as France, Acc tend now
Latin America or the USA and elera the Ei
sec te pa G
• Secure the leadership of your brand in the increasingly competitive B2C and in t ure a rty
B2B marketplace, where B2C goes B2B, offline goes online and mainstream he ro
media goes gambling EiG offici om
hot al
• Discover innovative products and novel ideas, like mobile apps, 3D gaming el
and social media, and differentiate your proposition from your competitors
• Meetand benchmark best practice with the iGaming leaders and with iGaming
start-ups – define the future of YOUR business!
• Maintain a strong position through geographical expansion and M&A so that
you emerge as a winner from the imminent consolidation in the marketplace.
Organised by
www.eigexpo.com/brochure

2. New for EiG 2010 Speakers
Conference programme centred on doing business and Learn from EiG’s influential and inspirational speakers:
building partnerships... Senator Roderick Wright, State of California
Bringing new audiences and more delegate diversity: With media California might be the first state to allow online poker.
Find out from the person driving the change on the ground
and entertainment brands, land-based casinos, social, casual,
when, how and with who you might soon be able to offer
skill, computer and MMORPG games developers and lotteries iGaming to US players.
venturing into the online gaming space, EiG 2010 will welcome
those new stakeholders to the programme and audience so that
you can find new partners to grow your business. H.C. Madsen, CEO, Danske Spil
As new licensing regimes are being put in place across
Cross-industry topics for further diversification of your business: Europe and with Danish regulations going into effect in
Benchmark with online gaming pioneers and long-standing global January 2011, find out how local lotteries maximise these
leaders; find out how to compete or partner with local brands and opportunities and position themselves in their markets.
monopolies for your entry strategy into the new markets; learn
from social gaming developers how to better engage your players. B.J. Cunningham, Serial Entrepreneur and Member, Council
One-to-one advice from your peers at interactive and intimate EiG of Business Superbrands
sessions: Bored with PowerPoint presentations? This year you’ll Brand is a promise, not a logo, and loyalty in business is a
learn from our inspirational speakers and... from everyone else long-term relationship. Using highly engaging examples,
B.J. will show you how to build a community of loyal
in the audience at many CEO-led break-out sessions, roundtable
customers and players.
discussions and interactive workshops that will encourage out-of-
the box thinking and an exchange of ideas. Julie Meyer, CEO, Ariadne Capital
Speaking on ‘technology, entrepreneurship and innovation’
Even more networking... at EiG this year, Julie Meyer is one of the leading champions
YOU ASKED FOR IT! Pre-EiG meeting scheduling service: An for entrepreneurship in Europe. With over 20 years
investment and advisory experience helping start-up
advanced pre-conference networking tool and schedule planner to businesses, she is the well known founder and CEO of
give you the chance to search for who is attending and allow you to Ariadne Capital, founder of Entrepreneur Country, co-
quickly and easily arrange your meetings before you arrive at EiG. founder of First Tuesday, dragon on BBC’s Online Dragons’
Enhanced search functionality for full conference attendees. Den and weekly columnist in London’s City A.M.
EiG Accelerate: Pre-EiG party in one of London’s most exclusive
nightclubs, Boujis! Connect with other attendees and start doing
business early. Open to all delegates registered and paid by
15 September.
Extended Expo opening hours: Earlier opening on day one will help
you maximise your networking.
Extra party on day one: In addition to the Expo drinks reception Jim Ryan, CEO, Mark Blandford, Petter Nylander, Pontus Lindwall,
and famous Official Day Two party, EiG invites you to a new Kick- PartyGaming Chairman, Valhalla CEO, Unibet CEO, Betsson
Off party on Tuesday – even more fun, even more networking! Investments
Official EiG hotel to serve as a focal point outside Expo hours:
The brand-new Crowne Plaza Copenhagen Towers hotel, in very
close vicinity to the Bella Center, has been fully reserved for you
to stay at and hold your meetings outside regular Expo hours.
Register for EiG early to avoid not being where the after-hours
action happens.
Free shuttle buses: Save on your taxi trips and fares with the buses Nicolas Beraud, Mor Weizer, CEO, Simon Burridge, Olivier Ou
that will circulate between the main hotels and the Bella Center. CEO, Mangas Playtech CEO, Virgin Ramdane,
Gaming Games General Manager,
An exclusive EiG Poker tournament at the Casino Copenhagen will EurosportBet
be taking place. Visit www.eigexpo.com for more information!
Plus back by popular demand...
Outside industry keynotes: Be inspired and get out of your own
universe of iGaming in search for out-of-the box ideas and ground-
breaking solutions for your social media strategy, product design
and innovative marketing.
Paul Herzfeld, Mark Davies, Isabelle Parize, David Wang,
Start-Up LaunchPad: Discover ‘The Next Big Thing’ in iGaming. CEO, Casinos Managing Chairwoman, CMO, Sega
Presenting novel ideas and innovative products, ranging from Austria Director, Betfair Mangas Gaming Games
social gaming to mobile gaming apps, that you can implement
into your own proposition and differentiate yourself from
competitors at this “Dragon’s Den” style session. If there is a
new disruptive business in town or amazing new technology
you’ll discover it here.
Over 1500 senior level attendees and 150+ CEOs: Shake hands
with, discuss business and learn from market leaders at the largest Richard Flint, Malcolm Graham, Michael Brodsky, Jan Jones, SVP,
and most senior-level iGaming event there is! And now with the Managing CEO, PKR Executive Chairman, Government
meeting scheduler you can arrange meetings before you get onsite! Director, Sky Bet Youbetcom Relations,
Harrah’s
+ Dozens more! See page 10 for the full line-up...

3. Programme at a glance
Day One, Tuesday, 19 October 2010
10:00 – 13:00 EiG registration and welcome networking session in entrance hall
12:00 EiG Expo opens
12:10 Speed networking session in the Expo hall: Accelerated introductions to hundreds of iGaming pioneers
13:00 Opening of the conference and welcome address by Clarion Gaming
13:10 Chairman’s welcome – addressing the key regulatory challenges and identifying key growth markets in iGaming
13:20 USA regulatory keynote: When and how iGaming will be regulated in the USA – the California perspective
13:45 Macro-economic keynote panel: Evaluating the macro economic climate for consolidation, M&A and investments in gaming
14:30 Coffee and refreshment break in Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors
15:00 Outside industry keynote: Technology, entrepreneurship and innovation
15:30 Start-Up LaunchPad: Discover the future of iGaming innovation
17:30 Drinks Reception in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors
19:30 Close of EiG Day One
21:00 onwards EiG Kick-Off Party in Rosie McGee’s
Day Two, Wednesday, 20 October 2010
09:00 EiG registration opens
09:30 Expo opens
10:00 Conference opens. Chairman’s opening remarks
10:05 EiG CEO MegaDebate 1: iGaming vision for 2015 – gain strategic advice from top CEOs
11:30 Coffee and refreshment break in the Expo Hall – network with 1500+ iGaming professionals and 70+ exhibitors
12:00 Track One: Gambling meets… – Strategic Track Two: Regulations and new markets Track Three: Innovation in practice
partnerships and cooperation
12:00 Panel discussion: Media and 12:00 Regulatory panel: How iGaming 12:00 Keynote marketing panel:
entertainment brands meet gambling regulations are changing across Acquire, convert and retain more
Europe and more players
12:45 Panel discussion: Offline meets online 13:00 Tomorrow’s customer
13:30 Lunch in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors
15:00 Track One: Gambling meets… – Strategic Track Two: Regulations and new markets Track Three: Innovation in practice
partnerships and cooperation
15:00 Panel discussion: Gaming (casual, 15:00 Regulations & Industry panel: 15.00 CRM, retention and tailoring your
skill, computer, fantasy, MMORPG) Implication of regulations for the customer’s experience to increase
meets gambling industry and market entry strategies lifetime value
16:00 Spotlight session and break- 16:00 Next in payments: Focus on emerging 15:30 What if… Creative thinking for the
out discussions: Lotteries meet markets whole team
online gambling
16:30 Product innovation in sportsbetting
16:30 Legal roundtables in the Expo hall: Interactive discussions on legal and business opportunities in jurisdictions worldwide
17:00 Closing outside industry keynote: Connecting your brand and vision with your consumers
17:30 Close of EiG Day Two Conference Sessions
18:30 Expo closes
21:00 onwards EiG SafeCharge Party in Park Cafe
Day Three, Thursday, 21 October 2010
09:00 EiG registration opens
09:30 Expo opens
10:00 EiG CEO MegaDebate 2: Future market leaders – gain strategic advice from top CEOs
11:00 Revival post-EiG party coffee and refreshment break
11:30 Track One: Regulations and new markets – USA in the spotlight Innovation in practice – Marketing channels
11:30 North American update 11:30 ‘The future is mobile’ keynote case study
11:45 USA keynote: Internet gaming from the land-based 12:15 Betable case study: Social media in your customer proposition
casino’s perspective
12:30 US industry partnership panel: Harnessing the iGaming 12:45 Social media project: Developing a social media strategy
regulations in the USA for your company
13:30 Lunch in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors
15:00 Close of EiG 2010

4. Programme
Day One, Tuesday, 19 October 2010 17:30 – 19:30 Drinks Reception in the Expo hall – network
and do business with 1500+ iGaming
10:00 – 13:00 EiG registration and welcome networking professionals and 70+ exhibitors
session in entrance hall
19:30 Close of EiG Day One
12:00 EiG Expo opens – Take a first peek at the
new product launches on display 21:00 onwards EiG Kick-Off Party – Start big with this extra
networking party! Network, discuss Day One
12:10 Speed Networking: Accelerated introductions sessions and have fun with your peers. Visit
to hundreds of new contacts in iGaming www.eigexpo.com for details.
13:00 – 13:10 Opening of the conference and welcome
address by Clarion Gaming Day Two, Wednesday, 20 October 2010
13:10 – 13:20 Chairman’s welcome – addressing the key 09:00 EiG registration opens
regulatory challenges and identifying growth
markets in iGaming 09:30 Expo opens
13:20 – 13:45 USA regulatory keynote: When and how 10:00 Conference opens
Chairman’s opening remarks: Assess the implications of converging
iGaming will be regulated in the USA –
business models in online gaming for your business
the California perspective
• Learn the latest on intrastate internet poker in California and find out if it’s 10:05 – 11:30 EiG MegaDebate 1: iGaming vision for
the right market for your company to go into 2015 – be inspired by, and gain one-to-one
• Find out the relationship between the key US and California stakeholders advice from, the iGaming leaders
and learn what B2C and B2B opportunities there might be for your • Find out future growth areas for your business – adopting successful and
company to establish a foothold in the USA emerging business models: B2C, B2B, B2G, P2P…
• Prepare to claim a share of the biggest iGaming market there is and be • Adapt your business to the ever changing regulatory environment and learn
ready for the roll-out to other states that might follow suit about new partnership opportunities that will give you a competitive edge
Senator Roderick Wright, State of California • Define your entry strategy into new markets, as a B2B or a B2C brand
• Expand your customer base via new products, new markets and
13:45 – 14:30 Macro-economic keynote panel: Evaluating
Mergers & Acquisitions
the macro-economic climate for consolidation,
Panel discussion will be followed by interactive break-out sessions with
M&A and investments in gaming the CEOs of the leading iGaming brands who will host roundtables and be
• Why the case for consolidation/M&A is so compelling: Analysing the available for in-depth discussions and questioning.
main drivers
H.C. Madsen, CEO, Danske Spil
• Understanding the financial benefits to shareholders
Jim Ryan, CEO, PartyGaming
• What are the implications for mid-size and small gaming companies?
Nicolas Beraud, CEO, Mangas Gaming
• Evaluating P&L benefits and strategic reasons
Petter Nylander, CEO, Unibet
Mark Blandford, Chairman, Valhalla Investments Mor Weizer, CEO, Playtech
Andrew Burnett, Executive Director, Panmure Gordon & Co. Gigi Levy, CEO, 888 Holdings
Oliver Zugel, Founder and CEO, Spring City Finance Pontus Lindwall, CEO, Betsson
14:30 – 15:00 Coffee and refreshment break in Expo 11:30 – 12:00 Coffee and refreshment break in the Expo
hall – network and do business with 1500+ Hall – network and do business with 1500+
iGaming professionals and 70+ exhibitors iGaming professionals and 70+ exhibitors
15:00 – 15:30 Outside Industry Keynote: Technology,
entrepreneurship and innovation Track One: Gambling meets… – Strategic
Delivered by serial entrepreneur, investor and technology expert Julie Meyer this partnerships and cooperation
talk will look at the factors that built her company from a great idea to a strong,
scalable company, the successful exit, and what her predictions are for the
future as an investor in new and innovative start-ups for the next generation. 12:00 – 12:45 Panel discussion: Media and entertainment
brands meet gambling – competitors or partners?
Julie Meyer, CEO, Ariadne Capital
• What if Google launched online gambling tomorrow …?
15:30 – 17:30 Start-Up LaunchPad • Diversifying your revenue streams with gaming – who is best placed to benefit?
Discover novel ideas for gaming products and propositions presented by • Evaluating and leveraging the power of your database for your new
up to five start-ups who will pitch their ideas to a panel of industry experts gambling proposition
and investors. After hearing their pitches and the experts’ commentary,
• Partnership opportunities in mature vs. new markets
choose the winner best placed to revolutionise the iGaming market in 2011.
• Market entry strategies for media brands: White label vs. in-house platforms
Expert panel includes:
• Leveraging media’s innovative customer interaction
Melissa Blau, Director, iGaming Capital
Alexis Murphy, Director, International Investment Simon Burridge, CEO, Virgin Games
and Underwriting (IIU) Richard Flint, MD, Sky Betting and Gaming
Evan Hoff, Director, Capricorn Capital Consulting Olivier Ou Ramdane, General Director, EurosportBet
Andreas Ternstrom, MD, Bonnier Gaming
Start-ups interested in applying should contact Mark Walker on +44 (0)207
370 8570 or mark.walker@clariongaming.com.

5. European iGaming Congress & Expo
19-21 October 2010
Bella Center
Copenhagen, Denmark
12:45 – 13:30 Panel discussion: Offline meets online Track Three: Innovation in practice
– Harnessing land-based casinos’ brand
value, regulatory expertise and customer 12:00 – 13:00 Keynote marketing panel: Focus on the
base to launch online gaming latest trends and opportunities in online
• Are land-based gaming establishments benefiting from new regulatory and affiliate marketing, loyalty programmes,
regimes? CRM to acquire, convert and retain more and
• Marrying offline with online – what is the rationale? more players.
• Assessing the risk and additive revenues of land-based visitor
cannibalisation
Simon Prodger, Marketing Director, PKR
Tal Riesenfeld, Co-founder and
• Best practice and strategies to launch online from the land-based
perspective VP Marketing, EyeView
• Leveraging the value of the bricks-and-mortar brand in the online 13:00 – 13:30 Tomorrow’s customer: Discover who will be
environment
playing on your site in the future and invest
• Land-based vs. online – beat the operational and marketing challenges
now to adapt your marketing and products
Jonathan Strock, COO and Director of Regulation, to changing consumer trends
Barriere Interactive Gaming
Moise Serero, CEO Partouche Interactive, Groupe Partouche 13:30 – 15:30 Lunch in the Expo hall – network and
Paul Herzfeld, CEO, Casinos Austria do business with 1500+ iGaming
Angus Nisbet, Head of Gaming, Rank Interactive professionals and 70+ exhibitors
Track Two: Regulations and new markets – chaired by Track One.: Gambling meets… – Strategic
Tony Coles, Partner, Jeffrey Green Russell partnerships and cooperation
Sponsored by 15:00 – 16:00 Panel discussion: Gaming (casual, skill,
computer, fantasy, MMORPG) meets
gambling – lessons learnt and shared
12:00 – 13:30 Regulatory panel: How iGaming regulations between the two gaming worlds
are changing across Europe • Expand your customer base by appealing to the mass market, more
comfortable with casual gaming
• Impact of the French and Italian licensing frameworks on iGaming
regulations across Europe • Entertaining vs. enticing to transact – how gaming differs from gambling
and how the two sectors cross over
• Off-shore operators vs. EU state licensing
• Learn lessons on player engagement and tracking player behaviour
• Assessing the regulations’ impact on the industry and
the customers, now enjoying exceptional value for money • How casual gaming is changing the business for gambling operators
• Multi-jurisdiction cooperation – is there will amongst regulators? • Monetising casual gaming via virtual currency, micro-payments…
• Setting the optimal taxation levels that will favour the industry’s • Casual/skill gaming as part of the gambling proposition and as a
advancements, provide benefits for customers and satisfy the stand-alone model
states’ objectives • Casual gaming as an entry strategy into new markets (e.g. Italy, USA)
Panel discussion with leading regulators will be followed by interactive David Wang, CMO, Sega Games
break-out sessions where regulators will be available for further discussion
and in-depth questioning.
Marijn Harinck, CEO, United Games
Nigel Eccles, CEO, Fanduel
Juan Carlos Alfonso Rubio, Coordination Director, Loterías y
Apuestas del Estado, Spain 16:00 – 17:30 Spotlight session and break-out discussions:
Hans-Jörn Arp, Member of Parliament for the Christian Lotteries meet online gambling
Democratic Party (CDU), German State of Schleswig- • Find out how to harness the regulatory changes that enable adding
Holstein, Germany online gambling to the lottery proposition
Francesco Rodano, Head of Remote Gaming, AAMS Italy • Secure your first-mover advantage and attract players in your country
before your global competitors do
Morten Ronde, Head Legal Adviser, Danish Gaming Board
• Discuss best practice, case studies and plans with your peers from
Andrè Wilsenach, CEO, lotteries from around the world
Alderney Gambling Control Commission • Analyse opportunities for global expansion
Moderated by: John Hagan, Partner, • Find partners with expertise who can facilitate your quick launch
Harris Hagan
Lotteries from Europe and beyond will present developments and plans
for online gambling and be available for in-depth discussions in interactive
break-out sessions
Lars Runov, Head of Online, Danske Spil
Zarko Zuvela, Games Development Director, Croatian Lottery
Kevin Gass, Vice President, Corporate Affairs,
British Columbia Lottery Corporation

6. Programme
Track Two: Regulations and new markets 16:30 – 17:30 Legal roundtables in Expo hall:
Join three 20 minute rounds of interactive discussions on legal and business
15:00 – 16:00 Regulations and industry panel: Assessing opportunities in different jurisdictions worldwide
the implications of the regulations for the France and Belgium – Thibault Verbiest, Partner,
industry and adopting the right market ULYS Law Firm
strategy in regulating markets Italy – Quirino Mancini, Partner, SCM Partners
• Address the implications of the recent ECJ rulings Germany – Wulf Hambach, Partner,
• Local vs. global strategies Hambach and Hambach Law Firm
• Will there be a clear split between off-shore operators and those seeking Spain – Santiago Asensi, Partner, Asensi Abogados
the local licences? The Netherlands – Justin Franssen, Partner,
• Are partnerships with local companies the best way forward as an Van Mens & Wisselink N.V.
expansion strategy? UK – Stephen Ketteley, Partner, Berwin Leighton Paisner
• Media, lotteries, land-based casinos – who can offer the first-mover Asia – Tom Lippiett, Associate, Berwin Leighton Paisner
advantage?
Poland – Piotr Dynowski, Senior Associate, Bird & Bird
• Creating a value-add for customers in regulated jurisdictions; going
beyond bonuses in newly regulated markets where high taxes affect
New Jersey – Joe Brennan Jr., Chairman, iMEGA
your margins California – Martin Owens, Owner,
• Spotlight on France Law Offices of Martin Owens Jr.
And more – visit www.eigexpo.com
Per Hellberg, CEO, Nordic Gaming Group
Isabelle Parize, Chairwoman, Mangas Gaming 17.30 – 18.00 Closing keynote: Connecting your brand and
Mark Davies, Managing Director, Betfair vision with today’s and tomorrow’s customer
Tjeerd Veenstra, Vice-President, The European Lotteries, • How to build a meaningful and long lasting relationship with your
and Director, De Lotto (The Netherlands) customers through your brand
Carmelo Mazza, Online Gaming Manager, • What customers are looking for from a brand
MAG Consulenti Associati • Lessons learned from past entrepreneurial ventures on delivering on a
brand’s promise
16:00 – 16:30 Next in payments: Focus on emerging markets
B.J. Cunningham, Serial Entrepreneur and Member,
Panel and roundtable discussions with experts: Review alternative
payments solutions that address regulatory challenges in difficult markets
Council of Business Superbrands
Kamran Hedjri, Managing Director, 18:00 End of EiG Conference Day Two
CQR Payments 18:30 Expo closes
Paul Coxhill, Marketing Director, Ukash
21:00 till late EiG SafeCharge Party in
Park Cafe
Track Three: Innovation in practice
15.00 – 15:30 CRM, retention and tailoring your customers’
experience to increase their lifetime value
• Creating a customer-centric business architecture and deeper
understanding of customer behaviour Honestly, I found the 2009 EiG to be
• Adapt to changing consumer behaviours the best one EVER--the conference
• Leveraging your database to build a more personalised approach to the
customer times were intelligently planned, the
• Drawing parallels with other industries (e.g. banking, telecoms) and
using their best practice
conference topics and speakers had
Dr. Nicola Millard, Customer Experience Futurologist, me filling up my daytime agenda
BT Global Services from top to bottom. If they hadn’t
15:30 – 16:30 What if … Creative thinking for the whole
team: Learn from your peers in this engaging
planned breaks I never would have
and interactive scenario-based format: had one! It feels to me that our
What if… Google, Nike, Apple, Tesco, Zynga … launched online gambling
tomorrow?
industry is about to enter a resurgent
Based on what if scenarios … discuss and plan in groups the look and feel time, and I find that Clarion’s events,
of the iGaming site for popular and respected brands. This gets you out
of your own universe to come up with brand values that you could, and specifically EiG and ICE, are often
should, implement into your customer proposition.
Moderated by: Angus Nisbet, Head of Gaming, Rank Interactive
the pivot points for those deals
16:30 – 17:00 Product innovation in sportsbetting – making
and connections that build the
the most of in-running betting and catching momentum up. So cheers for that!
up with in-play leaders
Representative of Betgenius Alex Czajkowski, CEO, eGaming 2.0

7. European iGaming Congress & Expo
19-21 October 2010
Bella Center
Copenhagen, Denmark
Day Three, Thursday, 21 October 2010 12:30 – 13:30 US industry partnership panel: Devising
your market entry strategy and positioning
09:00 EiG registration opens your company to capitalise on the
09:30 Expo opens changing iGaming regulations in the USA
– commercial partnerships, stakeholders’
10:00 – 11:00 strategies and product development to
EiG MegaDebate 2 – Future market leaders: Securing your share appeal to the US player
in the increasingly competitive marketplace by exploiting technology
developments, innovative business models, niche products and • Strategies to establish a foothold in the USA – partnerships, acquisitions,
new audiences today’s legal and operational business models
• Beating the challenges of localised regulations that tend to favour the • Launching online operations in today’s regulated market to gain
mainstream and local brands expertise and be ready for the opening of the US iGaming market
• Is it possible to grow through innovation? Finding the balance between • Analysing partnerships as the optimal route to market – how, who
innovation and branding and when?
• Identifying growth areas and securing your first-mover advantage Michael Brodsky, Executive Chairman, Youbet.com
• Going beyond Europe … Frank Pracukowski, Director of Administration,
Malcolm Graham, CEO, PKR Foxwoods Development Company
Alex Dreyfus, CEO, Chili Poker Paul Matthews, Interactive Gaming Consultant, Co-founder,
Lee Richardson, CEO, Boylesports WagerWorks
Almir Ribeiro, CEO, Betboo Jim Tabilio, Chairman, Secured American Games
Hans Thomas Gross, Chairman, Runningball Moderated by: Adam Rosenberg, Managing Director,
Daniel Phillips, CEO, Chartwell Technology Global Head of Gaming Group, Goldman Sachs
11:00 – 11:30 Revival post-EiG party coffee and Track Two: Innovation in practice – Marketing
refreshment break – gain forces to network channels
and learn even more
11:30 – 12:15 ‘The future is mobile’ keynote case study:
Track One: Regulations and new markets – USA in Leveraging the reach of iPhones and popularity
of mobile apps to make mobile gambling a
the spotlight profitable channel for your business
Sponsored by • Thousands of new apps are created every day – how can you claim a
stake in this growing market
• From 10% to 50% – harnessing the influx of players via mobile and
converting them to your regular customers
11:30 – 11:45 North American update: Reconciling
• Creating an appealing mobile gaming proposition
stakeholders’ interests – drivers and
• Innovations in mobile payments
obstacles in iGaming regulations in the USA
Michael Pollock, Managing Director, Matti Zinder, Managing Partner and CEO,
Spectrum Gaming Group Spiral Solutions/Spin3
11:45 – 12:30 USA keynote: Driving the changes for the 12:15 – 12:45 Betable case study: Fully integrating social
creation of the federal iGaming regulatory media into your customer proposition and
framework – Harrah’s perspective game design
• Is gambling compatible with social media? – Analysing why online
• Why internet gaming for a land-based casino? – Assessing the pros
gambling companies have struggled to harness the potential of social
and cons
networks and communities
• Federal vs. intrastate debate
• Key facts and trends you need to know to successfully implement a social
• Addressing the risk of customer base cannibalisation media-driven proposition
• Identifying the optimal regulatory model • Encouraging transactions in social networks
Jan Jones, Senior Vice President, Communications/ Christopher Griffin, Founder and CEO, Betable
Government Relations, Harrah’s
12:45 – 13:30 Social media project: Developing a social
media strategy for your company
• How to replicate Facebook’s success in gambling – getting 400m active
The EiG expo was easily the best to users on your site – dream or reality?
date, and everyone who is anyone • Benchmark with other consumer brands and implement their best
practice in your marketing
was in town so the quality of the • Facebook, Twitter, Digg, Youtube … – Where you need to be and where
it’s a waste of time
meetings was top-notch. Maggie Fox, CEO, Social Media Group
Adriaan Brink, CEO, iCoins and MD, 13:30 – 15:00 Lunch in the Expo hall
Genesis Consulting, Gibraltar 15:00 Close of EiG 2010

8. EiG Sponsors and Exhibitors
Expo rapidly selling out – book now! EiG 2010 Confirmed Sponsors
Shake hands and discuss real solutions with over 1500 iGaming
professionals with decision making power. Make YOUR products and Lead Sponsor
services the first choice for 150+ CEOs of top iGaming operators and don’t
let your competitors get ahead of you!
Secure your position on the showfloor – with 4 months of profile building
and marketing still to go, over 75% of exhibition space at the 9th European
iGaming Congress & Expo has been booked by the major iGaming
suppliers who are already enjoying the exposure EiG is providing.
Supporting Sponsor
WE LISTEN TO YOU! NEW BENEFITS FOR EiG 2010;
• An advanced pre-conference networking tool and schedule planner to
give exhibitors and sponsors the chance to search for who is attending
and allow you to quickly and easily arrange your meetings before you
arrive at EiG and plan your time more effectively
• Shuttle buses to bring you to and from the Bella Centre via the official Supporting Sponsor
hotels so that you can save on your taxi trips and fares
• Longer expo hours including an extra half day, so that you can
maximise your networking and meeting times and fit more into
your packed schedule
• A second official party on Day One
• More refreshments served throughout the conference and drinks on the
exhibition floor so you can quench your thirst whenever necessary – we Bar Sponsor Lanyard Sponsor
know it’s thirsty work making money!
• The café has been moved inside the exhibition hall for snacks and
networking meetings
Cool new packages still available including:
Legal Track Sponsor Innovation Sponsor
Pre- EiG Accelerate Party in London Sponsorship • Post-Party Revival
Breakfast • Speaker & VIP Lounge Sponsorship • Shuttle Bus Sponsorship •
Panels & Roundtables
Contact us now!
Michelle Dencer-Brown, Brain Mc Donald,
Sales Director Senior Sales Executive CEO Dinner Sponsors Panel and Refreshment
mdb@clariongaming.com brian.mcdonald@clariongaming.com Break Sponsor
+44 (0) 207 370 8639 +44 (0) 207 370 8566
Start-Up Showcase Zone
EiG is the place where the iGaming leaders and upcoming new companies
meet. For the gaming start-ups looking to gain exposure and seeking
Lunch Sponsor Day 2 EiG Safecharge
industry’s feedback, EiG offers low-cost exhibition opportunities. Contact
the team to find out how you can qualify to be part of this showcase zone. and Panel Moderation Party Sponsor
EiG Expo
Regulator’s Panel Sponsor Keynote Marketing
ENTRANCE
MEETING AREA
Panel Sponsor
CONFERENCE ROOMS
LD EiG Mega Debate 2 Payments Panel Sponsor
O
DELEGATE
Panel Sponsor
Payments Panel Sponsor
LUNCH AREA
EiG Mega Debate 2 Keynote Mobile Sponsor
Panel Sponsor
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9. EiG Sponsors and Exhibitors
EiG 2010 Confirmed Exhibitors
Lotteries & Gaming Authority
M A L T A
C ubeia

10. Confirmed Speakers
Highlights from over 30 hours of sessions at EiG:
• Engage with state lotteries across Europe at the ‘Meet the Lotteries Spotlight Session’ to expand the reach of your brand and services and
grow your B2B business in new markets.
• Evaluate the potential of internet gambling for media and entertainment brands by listening to the media CEO panel – find out who to
cooperate with and who your competition might be.
• Learn about the best practice in launching an online arm of your land-based operations so that you don’t cannibalise your offline
customer base.
• Successfully implement and monetise elements of mobile, community and social gaming by hearing lessons shared by the operators of
social, casual, skill and computer games.
• Shape your strategy for 2011 and beyond by learning from the top decision makers and CEOs, including:
Gigi Levy, CEO, 888 Holdings Jan Jones, Senior Vice President, Communications/Government
Francesco Rodano, Head of Remote Gaming, AAMS Italy Relations, Harrah’s
Andre Wilsenach, CEO, Alderney Gambling Control Commission Wulf Hambach, Partner, Hambach and Hambach Law Firm
Julie Meyer, CEO, Ariadne Capital John Hagan, Partner, Harris Hagan
Santiago Asensi, Partner, Asensi Abogados Melissa Blau, Director, iGaming Capital
Jonathan Strock, Director of Gaming and Regulation, Joe Brennan Jr., Chairman, iMEGA
Barriere Interactive Gaming Paul Mathews, Interactive Gaming Consultant, Co-founder,
Stephen Ketteley, Partner, Berwin Leighton Paisner LLP WagerWorks
Tom Lippiett, Associate, Berwin Leigton, Paisner LLP Alexis Murphy, Director,
International Investment and Underwriting (IIU)
Christopher Griffin, Founder and CEO, Betable
Tony Coles, Partner, Jeffrey Green Russell
Almir Ribeiro, CEO, Betboo
Martin Owens, Owner, Law Offices of Martin Owens Jr.
Mark Davies, Managing Director, Betfair
Juan Carlos Alfonso Rubio, Coordination Director,
Representative, Betgenius
Loterías y Apuestas del Estado, Spain
Pontus Lindwall, CEO, Betsson
Carmelo Mazza, Online Gaming Manager,
Piotr Dynowski, Senior Associate, Bird & Bird MAG Consulenti Associati
Andreas Ternstrom, Managing Director, Bonnier Gaming Isabelle Parize, Chairwoman, Mangas Gaming
Lee Richardson, CEO, Boylesports Nicolas Beraud, CEO, Mangas Gaming
Kevin Gass, Vice President, Corporate Affairs, Per Hellberg, CEO, Nordic Gaming Group
British Columbia Lottery Corporation
Andrew Burnett, Executive Director, Panmure Gordon & Co.
Dr. Nicola Millard, Customer Experience Futurologist,
Jim Ryan, CEO, PartyGaming
BT Global Services
Simon Prodger, Marketing Director, PKR
Evan Hoff, Director, Capricorn Capital Consulting
Malcolm Graham, CEO, PKR
Paul Herzfeld, CEO, Casinos Austria
Mor Weizer, CEO, Playtech
Daniel Phillips, CEO, Chartwell Games
Angus Nisbet, Head of Gaming, Rank Interactive
Alex Dreyfus, CEO, Chili Poker
Hans Thomas Gross, Chairman, Runningball AG
B.J. Cunningham, Serial Entrepreneur and Member,
Council of Business Superbrands Jim Tabilio, Chairman, Secured American Games
Žarko Žuvela, Games Development Director, Croatian Lottery Quirino Mancini, Partner, SCM Partners
Morten Ronde, Head Legal Adviser, Danish Gaming Board David Wang, CMO, Sega Games
H.C. Madsen, CEO, Danske Spil Richard Flint, Managing Director, Sky Betting and Gaming
Lars Runov, Head of Online, Danske Spil Michael Pollock, Managing Director, Spectrum Gaming Group
Tjeerd Veenstra, Vice-President, The European Lotteries, Matti Zinder, Managing Partner and CEO, Spin3/Spiral Solutions
and Director, De Lotto (The Netherlands) Oliver Zugel, Founder and CEO, Spring City Finance
Olivier Ou Ramdane, Director General, EurosportBet Senator Roderick Wright, State of California
Tal Riesenfeld, Co-founder and VP Marketing, Eyeview Paul Coxhill, Marketing Director, Ukash
Nigel Eccles, CEO, Fanduel Thibault Verbiest, Partner, ULYS Law Firm
Frank Pracukowski, Director of Administration, Petter Nylander, CEO, Unibet
Foxwoods Development Company Marijn Harinck, CEO, United Games
Hans-Jörn Arp, Member of Parliament for the Christian Democratic Mark Blandford, Chairman, Valhalla Investments,
Party (CDU), German State of Schleswig-Holstein, Germany Founder of Sportingbet
Adam Rosenberg, Managing Director, Investment Banking, Global Justin Franssen, Partner, Van Mens & Wisselink N.V.
Head of Gaming Group, Goldman Sachs
Simon Burridge, CEO, Virgin Games
Moise Serero, CEO Partouche Interactive, Groupe Partouche
Michael Brodsky, Executive Chairman, Youbet.com

11. Registration and Essential Information
Venue Register now to enter the EiG Accelerate Party (pre-EiG networking party in London) and secure your room in the
official EiG hotel.
The Bella Center is wonderfully
modern and airy congress facility 3 Easy Ways to Register:
just south of Copenhagen city
centre. It is well connected, being 1. Register online on www.eigexpo.com – quickest and easiest way to book
just 5 minutes taxi journey from 2. Call our hotline on +44 (0)207 370 8577
the airport and 11 minutes to
3. Download a booking form available on www.eigexpo.com and fax it to
the city centre using the Bella
+44 (0)207 370 8562 or email to: anna.pinch@clariongaming.com
Center’s very own metro station.
Remember: There will be free Pricing information:
shuttle buses circulating between
the Bella Center and official hotels, Rate type Early Bird Rate Standard Rate Late/Onsite Rate
making your EiG experience much (all prices per delegate) (5 Jun to 20 Aug ‘10) (21 Aug to 1 Oct ‘10) (2 Oct ’10 onwards)
more comfortable.
Individual delegate rate
Bella Center
Center Boulevard 5 (bookings of 1-2 people €1725 +VAT €1895 +VAT €1895 +VAT
DK-2300 Copenhagen S at one time)
www.bellacenter.dk Multi delegate rate
€1595 +VAT
(bookings of 3+ people €1795 +VAT €1895 +VAT
at one time)
BEST VALUE
Expo only €695 + VAT €745 +VAT €745 +VAT
Government rate
(regulators and €1395 +VAT €1695 +VAT €1895 +VAT
politicians only)
FEES: All transactions will be processed in Euros. Danish VAT at 25% is payable on all bookings in accordance with
Danish tax law.
All passes include full admission to the exhibition, all networking events, EiG Kick-off Party, Official EiG Party, free
shuttle buses, access to the meeting scheduling system, lunch and refreshments.
Hotels Full conference passes entitle delegates to all the above and full access to all 6 tracks over 3 days; full video coverage
Hotel accommodation is of each track; enhanced functionality with the meeting scheduling system; and access to the presentations online,
NOT included in the delegate made available after EiG.
registration fee. Upon Full video coverage of EiG will be provided to all Full Conference attendees free of charge. Expo Hall Only pass
confirmation of EiG registration, holders can purchase recordings of EiG conference tracks and should contact the organiser for pricing details.
delegates will be sent information
about booking rooms at the Lead association
official hotel.
Book early to secure a room in the
official EiG hotel where 300 rooms
have been reserved for the early
registrants. Media partners and supporting associations
Contact our team
Delegate enquiries
Call our hotline:
+44 (0)207 370 8577 bingo
Sales enquiries
life
Michelle Dencer-Brown
+44 (0)207 370 8639
mdb@clariongaming.com
Brian Mc Donald
+44 (0)207 370 8566
brian.mcdonald@clariongaming.com
Programme/Speaker enquiries
Ewa Bakun
+44 (0)207 370 8567
ewa.bakun@clariongaming.com
Media and PR enquiries
Yeemay Huang
+44 (0)207 370 8579
yeemay.huang@clariongaming.com
Promotional Code: YHBROC

12. More reasons to book early...
Networking opportunities available to you... Read what the attendees of EiG 2009 had
EiG Accelerate: Get a head
start on your competitors by
to say about their experience of the event:
schmoozing with key iGaming
industry players ahead of EiG. EiG was not like a needle in a haystack it was more like a
Register before 15 September haystack full of needles. Moshe Adir, Vegas Kings
to start your face-to-face
networking at EiG Accelerate EiG is the best event in the world to meet with peers and
– pre-EiG party in one of experts in order to share ideas and exchange experiences!
London’s most fashionable
It is always good to hear we do well in what we do and
nightclubs, Boujis.
very helpful to realise how we can improve things and
EiG meeting scheduling service: An advanced pre-conference networking
tool and schedule planner to give you the chance to search for who is learn from the experience of others.
attending and allow you to quickly and easily arrange your meetings before Maximiliano De Muro, CEO, Bingon.com and
you arrive at EiG. Reserved for advanced registrants only. Enhanced search Mediterranean Gaming LTD
functionality for full conference attendees.
Official EiG Hotel: With 1500 attendees and 300 rooms at the Crowne Plaza EiG 2009 has a good mix of high quality presentations
Copenhagen Towers Hotel you will need to book now to secure your place and new ideas from the conference sessions and power
in the most convenient location to get to EiG and enjoy all the after-hours
networking there!
networking on the expo floor.
Sonja Kangas, Head of GameLab, Paf
LinkedIn: Expand your network of industry contacts by joining Clarion’s
group of industry professionals and experts.
Whether you are already in the online gaming business or
Day One – for your 24 hour networking: looking to enter, EiG is the must attend event of the year.
Expo opens earlier: The exhibition will be open hours earlier this year so Melissa Blau, Director, iGaming Capital
you have even more time to see the amazing products and services offered
by our exhibitors and network with your peers. EiG 2009 was as productive and sociable as ever. The quality
Welcome networking: Traditionally we start early with 3 hours of networking of speakers was excellent and the exhibitors seemed to have
before the start of the conference. Be sure to arrive early to register stepped it up a notch this year, with some excellent stands.
comfortably and enjoy EiG’s vibe, connect with old friends and make new
ones from the start.
Leigh Nissim, Managing Director, St Minver
Day 1 Opening Drinks: Relax after EiG’s keynotes, discuss the learnings of If you want to engage with the industry as a whole - operators,
the day, wander around the expo hall and mingle with key industry players,
while having a drink at the Microgaming bar. investors, advisers, suppliers - it really is a must-attend event.
Poker Tournament: Relax and network in a fun atmosphere. More details Stephen Ketteley, Partner, Berwin Leighton Paisner LLP
TBA at www.eigexpo.com.
EiG is an event that constitutes a natural industry
New! EiG Kick-off party: Start big with this extra party on Day One.
leading position by its impressive number and quality of
Day Two – for serious business mixed with serious fun: attendants, speakers and exhibitors. I made some real
Official EiG SafeCharge Party: business progress during the event. It was also organised
in a highly professional way.
Jorgen Larsson, Founder, AhaBingo, Playzeek, onGolf and esn
The biggest and best iGaming Start-Up LaunchPad is one of the most interesting
party of the year in the heart events of the year. It is great to be exposed to fresh ideas
of entrepreneurial, chic and and hear from entrepreneurs who are really putting
vibrant Copenhagen. The venue
themselves out on a limb. You can make more contacts
this year is Park Cafe, one of
Copenhagen’s top bars and and have more constructive meetings in the three days of
nightclubs. Comfortable, but EiG than in six months of phoning and flying around the
smart and clubby, Park Cafe will continent for individual business development meetings.
give EiG party attendees room
Dave McDowell, CEO, FSB Technology (UK) Ltd, UK
to do what they do best – make
connections, do business and
have fun!
Plus:
Speed Networking: Your perfect opportunity to quickly meet new people
you can follow up with during or after the event. Get your message across
to the maximum number of attendees.
Microgaming Expo bar: As always your focal
point for meetings, business
and relaxation.
Register online now on www.eigexpo.com