Advanced content management. Presented at WordCamp Birmingham 2012, Jan. 14, 2012, in Birmingham, Alabama. For more, visit http://birminghamblogging.com/2012/01/14/wordcamp-birmingham-2012-presentation-how-to-win-awards-influence-readers/. VIDEO: 30-minute presentation: http://birminghamblogging.wordpress.com/2012/01/23/more-from-wordcamp-birmingham-2012-video-on-advanced-content-management/ Also given at Podcamp Nashville 2012, #pcn12.

1. Wade Kwon
© 2012 Birmingham Blogging Academy
@WadeOnTweets
How TO Win Awards AND
Influence Readers IN
Photo: terren (CC)!
439 Days AND 668 Posts

2. Want a super high skyscraper?
Call an architect.
Photo: Paul Bica (CC)!

3. Want a super high website?
3 B’s: Blog, baby, blog.

4. Overview
1. Don’t have a plan.
2. Cover everything.
3. Measure, measure, measure.
Photo: terren (CC)!

5. Photo: Todd Ehlers (CC)!
1. Don’t have a plan.

6. Just an
objective.
Photo: hmomoy (CC)!

7. “Unrelentingly positive about Birmingham”
Photo: Jamie (CC)!

8. 2. Cover everything.
Allie Brosh!

9. You can never predict what
will work.
Photo: Susan (CC)!

10. More diversity = more chances to succeed.
Photo: Chris Metcalf (CC)!

11. 3. Measure measure
measure
Photo: Thor (CC)!

12. Simplest: page views, comments, Likes
Photo: Bob Doran / Sean MacEntee (CC)!

13. Complex:
year-to-year
changes

14. 3 B’s. Because you never know …

15. Contact me.
• wade@wadekwon.com
• BirminghamBlogging.com
• @WadeOnTweets
• http://itswa.de/bhamsbest

16. Thank you.
Photo: Reinis Traidas (CC)