film240 flipbook

1. social media effect

2. Phones are no longer just for making calls.
TV sets no longer pull in content just from antennas,
satellites or cables. ［1］
The media world has changed.

3. One of the most
essential part
of media is
social media.

4. Current examples of social media platforms include social networking
sites like Facebook, photo sharing sites like instagram, snapchat，
video sharing sites like YouTube, business networking sites like
LinkedIn, micro blogging sites like Twitter, and numerous others. Social
media sites are inexpensive and, more often than not, completely free to
use. ［2］

5. The current study identifies ten uses and
gratifications for using social media.
［3］
social media
useful & joyful

6. according to the research

7. -social interaction（88%）
-information seeking（80%）
-pass time（76%）
-entertainment（64%）
-relaxation（60%）
-communicatory utility（56%)
-convenience utility(52%)
—expression of opinions(56%)
—information sharing(40%)
[3]

8. Uses and gratifications theory is relevant to social
media because of its origins in the communications
literature. ［4］

9. Social media is a communication mechanism that
allows users to communicate with thousands, and
perhaps billions, of individuals all over the world .
［4］

10. The basic premise of uses and gratifications theory is
that individuals will seek out media among
competitors that fulfills their needs and leads to
ultimate gratifications. [5]

11. Social media includes a multitude of sources of
online information that are created, circulated and
used by consumers to educate one another about
products, services, and brands available in the
marketplace. [6]

12. Social media is also used as
A marketing method

13. Recent research has shown that 88 percent of marketers are
using social media and that they are spending over $60
billion annually on social media advertising. [7]

14. Obviously，
social media
brings convenience

15. HOWEVER

16. Social media do somehow effects people
in a negative aspect.

17. People are spending a lot more time
consuming media – 21 per cent more,
according to the researchers.
[8]

18. PHUBBING

19. What’s more,study found that teens who are on social
media for more than two hours a day, a full one-
quarter of students in the study, report poor
self-rated mental health, psychological
distress, suicidal ideation or unmet need for mental
health support. [9]

20. Various health bodies recommend children and
adolescents limit their screen time to two hours a day,
something that is increasingly difficult especially with
cellphone-carrying teens for whom social media is a
fully integrated part of their lives. [9]

21. Social networking is not
necessarily bad for teens, he
said, "but it depends on how
we use it and kids need to
know how to use it safely."
[9]

23. Thanks for watching!

24. REFERENCE
1.Four ways Canadians are consuming media differently
SUSAN KRASHINSKY - MARKETING REPORTER
The Globe and Mail
2.Anita Whiting, David Williams, "Why people use social media: a uses and gratifications approach", Qualitative Market
Research: An International Journal, Vol. 16 Iss: 4, pp.362 - 369
3.Anita Whiting, David Williams, "Why people use social media: a uses and gratifications approach", Qualitative Market
Research: An International Journal, Vol. 16 Iss: 4, pp.362 - 369
4.Williams, D.L., Crittenden, V.L., Keo, T. and McCarty, P. (2012), “The use of social media: an exploratory study of uses
among digital natives”, Journal of Public Affairs, Vol. 12 No. 2, pp. 127‐136.
5.Lariscy, R.W., Tinkham, S.F. and Sweetser, K.D. (2011), “Kids these days: examining differences in political uses and
gratifications, internet political participation, political information efficacy, and cynicism on the basis of age”, American
Behavioral Scientist, Vol. 55 No. 6, pp. 749‐764.
6.Murugesan, S. (2007), “Understanding Web 2.0”, IT Professional, Vol. 9 No. 4, pp. 34‐41.
7.Gil‐Or, O. (2010), “Building consumer demand by using viral marketing tactics within an online social network”, Advances in
Management, Vol. 3 No. 7, pp. 7‐14.
8.Teen Researchers Defend Media Multitasking; Doing Homework With Music, Texts, Tweets Works Better for Some
Reddy, Sumathi. Wall Street Journal (Online) [New York, N.Y] 13 Oct 2014: n/a.
9.Teens’ poor mental health linked to social media use
Payne, Elizabeth. The Ottawa Citizen [Ottawa, Ont] 08 Aug 2015: A.1.