Vodafone App UX Analysis by Yogesh Kumar Awasthi

1. Okay, This is how
the home screen of
app looks like!
Cursor points
out to Pay bill
or Recharge.
Vodafone,
This is what
you want me
to do first ?
Okay, Too
Many options
For home
Screen!
It might confuse
The user about
What to do
First!
I won’t call it a
Good onboarding
Experience.
Anyway, Let’s
Click on Login
And see what
Vodafone has in
Store for us!

2. Ohh,
Vodafone
ZooZoo is
saying Hello
to me, Hello!
Cursor
Directly points
to the field!
Great!
Nice copy!
Nice CTA,
Moreover
verb in copy
above
reinforces
CTA

3. I don’t seem to
understand
reason of
creating
cognitive
noises here!
Won’t Just sms
Suffice ?
What is the
use of asking
users to
choose!
Dear
Vodafone,
Don’t tell me
that you want
your users to
leave your app
& go check
their email for
OTP and come
back! Seriously
:O

4. If SMS did
not work you
could have
given other
options later
like verify by
call etc
But email ?
I don’t seem
to
comprehend
reasoning
behind using
it here.
Anyway, Let’s
click on SMS
and see what
happens :)

5. Nice! Cursor
directly
points to
field and wait
you are
automatically
detecting
OTP for me.
So nice of
you!
Good use of
permission
to read my
SMS.
Seems like
that you are
not that bad
afterall,
Vodafone!
Let’s go!

6. OMG, How do
you know my
name ?
I know, I know
you fetched it
from your
Database.
Great!
And you are
welcoming me.
It’s always nice
to be welcomed.
Thank you for
that.
Let’s quickly
setup my profile.
I am excited
now!

7. Ohh, I can
select my
favourite
zoozoo! And
all of them
look so
cute :-*
My Name is
autofilled for
me with an
option to edit
that. Great!
So is the
phone
Number
Cursor should
have directly
pointed here!
But no trouble
you seem to be
doing good
lately, Vodafone!
Let’s go

8. Nice use of
Animation!
Keeps the
tone light
and
engages the
user while
the app
sends data
to the
server!
Overall,
Nice!

9. What do you
have in store
for me, Dear
menu ?
Wait I will
explore you
later!
Neat, Clean!
Okay, The
very first
thing you
me to do is
probably
quick
recharge!
Fair enough
will try that!
Seems Like a
menu, Self
explantory.You also have
amazing offers
curated for me!
Great, Will
also check that
out.
Let’s try to do quick
recharge!

10. Why not
number
keypad ?
Ohh wait,
Seems like I
can also enter
some sort of
name.
Nope, It does
not work!
Ohh you
Vodafone why
are you
making things
complex for
users ?
What are
you doing
here ?
You are utter
distraction
from UX
point of view!
Vodafone,
you want me
to
concentrate
on quick
recharge or
this rupee
symbol
menu.
Moreover,
from UI point
of view it
does not
even let me
click on Go
button
properly.

11. Vodafone, we expect better from your UX team,
App Suffers from poorly designed Information Architecture.
There are unnecessary steps involved. And app keeps asking you to redirect
you to some website and open browser.
Really ?
You made an app so that you could redirect your users to browser for their
needs , Vodafone :O
App has been downloaded 10+ million times on Google Play store but it still is
an epitome of bad UX.
UX Meter will soon publish a redesigned version of
Vodafone app keeping UX at its core. UX Meter will
publish wireframes and Lo-fi prototypes for all UX
challenges of Vodafone app.