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Yomali Culture:
Positivity, Speed & Constant
Never ending Improvement
Last updated: April 8th, 2019
WHY?
Why does our business exists?
Our mission is to help great businesses grow,
connecting consumers with excellent products
that they would love and appreciate.
Anything we do short of that, is not sustainable
Our key differentiator is delivering
EXCELLENT service to our customers
VIP Service. Fast, Friendly, Flexible
At Yomali, we particularly value the
following 10 behaviors and values…
… meaning you are hired and fired
based on how well you fit this DNA
10 Key Values of our Culture
• Positivity always wins: Empathy , Friendly & Good heart
• Consistent High Performance
• Accountability & Attendance
• Speed: Great beats Perfect
• Problem Solver: Do Whatever it takes
• Integrity & Fighting for what you believe in
• Relentless Repeatability: Document everything
• Commit to Flexibility & Ongoing improvement
• Excellent Communication Skills
• Reduce risk associated with any single potential failure
Be Present & Available
We run a tight shift. At any point in time, hundreds of people
around the world are COUNTING ON YOU to be around and do
your part.
Without accountability, showing up on time every time,
we simply cannot deliver the excellent Fast, Friendly and Flexible
services our clients rely on.
Do WHATEVER it takes
We are in the business of
making the Impossible, Possible.
Had we listened to all the naysayers who
said “it’s impossible”, we wouldn’t be here.
DNA Fit Test
Managers have to answer this question:
If a team member told me they were leaving for
a similar job at another company,
would I fight hard to keep them at Yomali?
Anyone who doesn’t pass the DNA FIT test
should get a severance package
so we can open room for A players
Our vision is to build a team of
world-class A+ players, where
every person is someone you
respect and can learn from
A+ Players Only
We try to hire the Best of THE Best
Sometimes we make mistakes.
We try to fire fast when it’s not a good fit.
We want you to be the best in the world at
your role, doubling down on your strengths.
We do NOT tolerate Negativity
Negative energy is like cancer.
It spreads and kills anything in its way.
Love thy colleague.
If you feel they’re not a good fit with our DNA,
reach out to your manager and share why.
Work on Improving yourself
by 1% every day
Then help others to be GREAT
Hard Work – Not Enough
Consistent High performance is very important
But we don’t measure people by how many hours they work
Be present and available. Beyond that – do Great work
Sustained B-level performance, despite “A for effort”, is not a
good fit.
Sustained A-level performance, despite minimal effort, is
rewarded with more responsibility and great pay.
Are you operating at your Peak?
If you feel you are not executing to your full potential and could
do a lot more, it is your responsibility to reach out to your
manager and find ways to grow. Don’t wait.
Similarly, if you are struggling with some of your tasks, it is on
you to reach out to your manager and reassign things so that you
get to double down on your strengths.
Passion is Key
Consistent High performance requires Passion.
Without it, it’s impossible to deal with the highs & lows and the
ever-changing landscape we operate in while meeting our
customer’s needs.
If you are not passionate about what you do, reach out to your
manager to determine how to fix that asap.
Resourcefulness over Resources
We rarely have all the resources we need.
Working here is sometimes going to feel like you’re a clown in the
circus, trying to balance a dozen spinning plates, while the crowd is
cheering for more.
You’ll have to keep your focus, improvise, deliver consistently and
introduce order into chaos. Be resourceful.
Leaders, No BOSSes
We don’t believe in bosses.
We believe in leaders working together and for the people.
We practice idea meritocracy (the best ideas win), regardless of
title and role.
Responsibility is taken, not given to you.
How is this Culture
working out so far?
We must be doing something right
• We are fortunate to have GREAT people – real assets!
• Clients love us
• 15+ years in business
• Re-invented ourselves three times
• Survived two business winters
• Zero bad debt, no investors, no lines of credit
• Business is growing
The Road Ahead
Stronger focus on enforcing our culture across the board.
Big hiring push, looking for A+ players in all departments, who will
push our boundaries – teaching, leading & helping us grow.
Big investment in Sales & Marketing (to date, almost all business
has been word-of-mouth).
Thank YOU

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Yomali culture

  • 1. Yomali Culture: Positivity, Speed & Constant Never ending Improvement Last updated: April 8th, 2019
  • 3. Why does our business exists? Our mission is to help great businesses grow, connecting consumers with excellent products that they would love and appreciate. Anything we do short of that, is not sustainable
  • 4.
  • 5. Our key differentiator is delivering EXCELLENT service to our customers VIP Service. Fast, Friendly, Flexible
  • 6. At Yomali, we particularly value the following 10 behaviors and values… … meaning you are hired and fired based on how well you fit this DNA
  • 7. 10 Key Values of our Culture • Positivity always wins: Empathy , Friendly & Good heart • Consistent High Performance • Accountability & Attendance • Speed: Great beats Perfect • Problem Solver: Do Whatever it takes • Integrity & Fighting for what you believe in • Relentless Repeatability: Document everything • Commit to Flexibility & Ongoing improvement • Excellent Communication Skills • Reduce risk associated with any single potential failure
  • 8. Be Present & Available We run a tight shift. At any point in time, hundreds of people around the world are COUNTING ON YOU to be around and do your part. Without accountability, showing up on time every time, we simply cannot deliver the excellent Fast, Friendly and Flexible services our clients rely on.
  • 9.
  • 10. Do WHATEVER it takes We are in the business of making the Impossible, Possible. Had we listened to all the naysayers who said “it’s impossible”, we wouldn’t be here.
  • 11.
  • 12. DNA Fit Test Managers have to answer this question: If a team member told me they were leaving for a similar job at another company, would I fight hard to keep them at Yomali? Anyone who doesn’t pass the DNA FIT test should get a severance package so we can open room for A players
  • 13. Our vision is to build a team of world-class A+ players, where every person is someone you respect and can learn from
  • 14.
  • 15. A+ Players Only We try to hire the Best of THE Best Sometimes we make mistakes. We try to fire fast when it’s not a good fit. We want you to be the best in the world at your role, doubling down on your strengths.
  • 16.
  • 17. We do NOT tolerate Negativity Negative energy is like cancer. It spreads and kills anything in its way. Love thy colleague. If you feel they’re not a good fit with our DNA, reach out to your manager and share why.
  • 18.
  • 19. Work on Improving yourself by 1% every day Then help others to be GREAT
  • 20.
  • 21. Hard Work – Not Enough Consistent High performance is very important But we don’t measure people by how many hours they work Be present and available. Beyond that – do Great work
  • 22. Sustained B-level performance, despite “A for effort”, is not a good fit. Sustained A-level performance, despite minimal effort, is rewarded with more responsibility and great pay. Are you operating at your Peak?
  • 23. If you feel you are not executing to your full potential and could do a lot more, it is your responsibility to reach out to your manager and find ways to grow. Don’t wait. Similarly, if you are struggling with some of your tasks, it is on you to reach out to your manager and reassign things so that you get to double down on your strengths.
  • 24. Passion is Key Consistent High performance requires Passion. Without it, it’s impossible to deal with the highs & lows and the ever-changing landscape we operate in while meeting our customer’s needs. If you are not passionate about what you do, reach out to your manager to determine how to fix that asap.
  • 25.
  • 26. Resourcefulness over Resources We rarely have all the resources we need. Working here is sometimes going to feel like you’re a clown in the circus, trying to balance a dozen spinning plates, while the crowd is cheering for more. You’ll have to keep your focus, improvise, deliver consistently and introduce order into chaos. Be resourceful.
  • 27.
  • 28. Leaders, No BOSSes We don’t believe in bosses. We believe in leaders working together and for the people. We practice idea meritocracy (the best ideas win), regardless of title and role. Responsibility is taken, not given to you.
  • 29.
  • 30. How is this Culture working out so far?
  • 31. We must be doing something right • We are fortunate to have GREAT people – real assets! • Clients love us • 15+ years in business • Re-invented ourselves three times • Survived two business winters • Zero bad debt, no investors, no lines of credit • Business is growing
  • 33. Stronger focus on enforcing our culture across the board. Big hiring push, looking for A+ players in all departments, who will push our boundaries – teaching, leading & helping us grow. Big investment in Sales & Marketing (to date, almost all business has been word-of-mouth).