'How Clean Is Your Rep?' took place on Monday 19th September during Social Media Week Glasgow. The presentation introduced attendees to the importance of social media monitoring, along with showcasing some of the best (and worst!) practice examples, highlighting steps to avoid, or divert, a social media crisis. We also provided tips on how to use social media to revolutionise customer service. The presentation is available for download and sharing. For more information, we can be reached on Twitter (@YomegoSocial) and our event hashtag was #SMWYomego

2. 1 Yomego is a specialist social media agency. We live and breathe social. This expert focus means we are able to track the latest trends and technologies, apply our expert knowledge and deliver relevant insight and strategies to add value by building advocacy and driving sales.

4. 3 Selection of our Clients

5. How clean is your rep? 4

6. How clean is your rep? 5

7. Are you monitoring? 6

8. When to monitor? 7

9. Why monitor? 8

11. Why monitor? When a negative press story appears, they are taken very seriously by brands. Because it’s all about reputation. So, why should social media be any different? It shouldn’t. 10

12. Why monitor? Reputation leads to recommendation, recommendations lead to increased sales 11

17. Yomego’s SMR Service 16 More than just a tool – our team of analysts review results for sentiment and provide daily updates and bespoke monthly reports Tracks conversations about your brand and 2 named competitors across all social media channels in real time Gain valuable insight into customer opinions and feed these into NPD and ongoing strategy development Identify and target key influencers A benchmark for progress in social media

18. Q&A 16

19. 17 The Lighthouse 70 Mitchell St Glasgow G1 3LX t. +44 141 582 0600 e. [email_address] @yomegosocial yomego.com Contact Us 2 nd Floor 10-11 Percy St London W1T 1DE t. +44 7530 863 508