Econsultancy's buyer's guide is aimed at those who are investigating the market for online reputation and buzz monitoring technology, with profiles of 15 leading technology and tool providers. The 181-page guide provides details on the issues and trends affecting the social listening sector, as well as information about best practice and tips for choosing a suitable vendor. The report looks at trends in the marketplace, as well as an assessment of this sector's strengths, weaknesses, opportunities and threats. Trends in this sector include: Increased investment in online reputation monitoring tools Social analytics come into focus as industry matures Customer service becomes public through social media Quest to integrate different types of data Lack of social media governance holds back companies Yomego is a specialist social media agency. We live and breathe social. This presentation highlights the key learnings from the report, as presented by John Paul Fox, Insight Executive, at our Sunrise Seminar on 2nd December 2011.

2. Online Reputation and Buzz Monitoring 2012 Our Key Learning’s Sunrise Seminar 2/12/2011

4. Marketplace Saturation The marketplace for buzz monitoring technology is becoming saturated with a large number of companies offering many different solutions. There have been a number of acquisitions this year, and consolidation in the industry is expected to continue, particularly as companies are interested in integrating the insight from buzz monitoring solutions with other types of data. The merging/acquisition of social insight and CRM organisations to create a ‘Social CRM’ offering was a common theme last year.

5. Technology Usage