In this short presentation we go through how to structure social campaigns, the main benefits of social media and how to measure it.

4. Social media headlines 6. The average cost to influence purchases via social networks is 3x lower than the average for online spend (Never Ending Friday) 7. Ability to predict customer behaviour is 36% higher for companies who are adept in the use of social media (Digital Influence Group) 8. Usage of social media channels among marketers jumped 84% last year (Mashable) 9. There are over 200m blogs worldwide (Technorati) 10. 25% of search results for the world’s 20 largest brands are links to user-generated content (Marketing Vox / Nielsen BuzzMetrics)

5. Social media campaigns How they work

9. Measurement and engagement

11. The social media influence model

13. Social media engagement rules 8) New content must be uploaded regularly in order to keep the campaign alive. The only exception to this is if a video goes truly viral. Viral videos tend to be very expensive and very hit and miss. 9) Any campaign may need to change direction quickly, based on user feedback. This means both the agency and client may need to respond very quickly within hours not days. 10) Don’t assume that because a brand has a very strong name/reputation that means it will successfully transition into social media. SMO campaigns are about content and conversation not brand. 11) People who pass on or advertise content for you should be rewarded. 12) When planning or reviewing a campaign ask people who are in the target audience their opinions. If it doesn’t interest them it probably won’t work. 13) SMO audiences tend to be more sophisticated then mass market audiences remember this when planning a campaign. 14) Don’t be afraid to use paid advertising to point to or highlight an SMO campaign.