1. System Design of Self-actualization
Support Service
through Friendly Rivalry
○ Yoshihiro Kawano
Yuka Obu
WSSM-2013, Gwangju, Korea
September 5, 2013
Tokyo University of Information Sciences

2. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Today’s outline
 Introduction
 Personal branding and career design
 Social media lectures
 Proposal of our service named “Mentors”
 System design of Mentors
 Conclusions
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3. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Self introduction
 Yoshihiro Kawano, Ph.D.
 Affiliation
 Tokyo University of Information Sciences
 Dept. of Informatics
 Assistant Professor (April 2011~)
 Research theme: social influence by social media
 Practical use of social media ＆ personal branding
 Subject for experiment is myself
 Supporting career design for students
 Twitter：@yoshi_kawano
 Facebook, LinkedIn, SlideShare, Google+
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4. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Introduction
 Decrement of a youth's employment
 Current situation in Japan
 The declining job offer rate for students
 The increase in the early turnover caused by mismatch
 Change of social circumstances
 New graduate and lifetime employment are collapsing
 It is important to show individual strong point for survival
 Rise of social recruiting
 Recruiting activities by using social media
 Current situation
 Twitter, Facebook are used as a communication tool
 High information sensitivity, excellent communication skills 4

5. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Personal Branding
 Age of social media is personal times
 People have become more active in online activities
 Personal branding is very important strategy for
capitalizing on individual strong points
 Personal branding
 Definition
 To use individual strong points and to build own brand
 Features
 Inside branding: Clarification of strong points by self-
analysis
 Outside branding: Presenting these strengths as a specialty
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6. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Research motivation
 Vision
 Personal branding contributes to self-actualization
 Presence of mentors is needed
 Advise mentees on how to find their own strong points for
self-actualization
 Requirements for mentee
 Self-reflection
 Mentoring, coaching, interaction with others
 Social media literacy
 Essential skills for personal branding using social media.
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7. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Career design for students
 Personal branding and career design
 Career design=To think what you want to do in the life
 Career is “Lifetime products”
 Personal branding brings opportunities to get good human
network and information. This may be good supports to
construct your career and business.
 Personal branding takes much time until effect appears
 Social media is one of motivations
 Offline contact is very important!
 Offline activities is required
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8. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Previous works
 Social media lectures
 Target: high school students and teachers
 Theme: social media literacy, personal branding
 Date
 Students: August 1, 2012
 Teachers: August 9, 2012
 Contents:
 Own strong points
 Social media literacy
 Information education in the school
 Personal branding for students
 Discussions about above theme
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9. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
The lecture slide on SlideShare
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10. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Questionnaire to students
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Fig. 1. The recognition level of strong points
 The recognition level classified to 5 levels
Level 0: Without recognition
Level 4: The highest recognition
using strong points for actual
activity

11. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Questionnaire to teachers
Strong points as a teacher Answers
Specialty about own subject 21
Human network 10
Student guidance, career guidance 8
Social credibility 7
Sense of commitment 7
Keep youth 6
Communication skill 5
Experience in industries 1
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Table 1. Strong point as a teachers (N:29)
 Strong points as an educator to support students

12. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Importance of presence of mentors
 Current condition
 Students
 Self-affirmation and self-efficacy
⇒ first step for personal branding
 No students can use strong points for actual activity
 Teachers
 strong points as an educator to support the students
 Result
 Presence of mentors which advises to find own strong
point is necessary
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13. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
What is mentor?
 The role of mentor
 To encourage the mentee to obtain awareness
for self-actualization
 To become a role model for the mentee
 To share mentor’s philosophy
 Mindset, problem consciousness, value, lifestyle
 Who is a mentor?
 Professors, career advisors, other students
 Number of mentors is unlimited
 Goal
 To promote mentee through self-directive activities
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14. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Design concept of service
 Self-actualization support service “Mentors”
 Everyone has the face of both mentor and mentee
 Hard work friendly and rivalry
※切磋琢磨（Sessa-takuma）in Japanese
 Overview
 The components of self-analysis in human life design
 Value: What you feel is most valuable in life
 e.g., to be helpful to people, to enjoy life
 Mission: The goal which you truly want to achieve
 e.g., to get a good job, to find friends who can work hard
 Strategies: The ‘to-do list’ to improve “value” and
to achieve “mission”
 e.g., to get IT credentials, to participate many seminars 14

15. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Growth process on self-
actualization
15Fig. 2. Growth process by values, missions, and strategies

16. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Mentoring steps
 Five steps about mentoring for mentees
 Step 1. Discovery of values
 Step 2. Setup mission
 Step 3. Discussion about strategies with mentors
 Step 4. Evaluation of mission achievement
 Step 5. Repeat from step 1.
 Supplementary note
 Mentee needs to decide on Step 1, 2 by themselves
 Because values and mission are internal issues
 Mission achievement is evaluated in the period
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17. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Overview of Mentors
 Mentors connects mentor and mentee
17Fig. 3. Overview of Mentors

18. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
System design of Mentors
 System design
 Functions
 Profile: Values, Missions, Strategies
 Link to social account (Twitter, Facebook, LinkedIn)
 Follow: Watching mentee and mentor
 Mentee learns from the role model’s activities
 Mentor observes the activities of mentee
 Strategy post: Post a strategy for each mission
 Strategy check: Check off to-do list items
 Search: Search for user name, values, and missions
 Development
 Framework: Ruby on Rails, MySQL
 Login with social account
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19. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Database design
19Fig. 4. ER diagram about database of Mentors

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Demonstration
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Value: Have a calm mind and enjoy life
Mission1: Education to students
Mission2: Research contribution
Fig. 5. Screenshot of profile

21. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Conclusions
 Conclusions
 Personal branding for self-actualization
 Social media lectures
 Self-actualization support service Mentors
 Future works
 Launch & Evaluation of Mentors
 Modeling to find suitable social media for each
person
 Ex: music or movie creator→YouTube, Engineer →github
 To create educational scheme for self-actualization
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22. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
End
 Thank you for your attentions!
 Please any questions or comments
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Tokyo University of Information Sciences
Assistant Professor, Yoshihiro Kawano
Twitter：@yoshi_kawano
Facebook：Yoshihiro Kawano