Más contenido relacionado Más de Young Digital Lab (20) Guido Ghedin – The new wave from the Far East1. WECHAT, LINE AND 4
BILLION PEOPLE: THE
NEW WAVE FROM THE
FAR EAST.
GUIDO
GHEDIN
BRAND
COMMUNICATION
IN THE POST-DIGITAL
WORLD
4. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
01 MANDARIN (600M)
02 SPANISH (400M)
03 ENGLISH (360M)
04 HINDI (310M)
05 ARABIC (300M)
06 PORTUGUESE (215M)
07 BENGALI (200M)
08 RUSSIAN (160M)
09 JAPANESE (130M)
10 PUNJABI (100M)
5. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
01 CHINA
02 INDIA
03 FACEBOOK
04 TENCENT
05 WHATSAPP
06 USA
07 GOOGLE+
08 INDONESIA
09 LINKEDIN
10 TWITTER
11. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
1st GENERATION:
CONNECTIONS
!
MYSPACE, FACEBOOK,
LINKEDIN, RENREN, MIXI
FRIENDS GRAPH > PHONE BOOK
12. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
2nd GENERATION:
FOLLOWERS
!
TWITTER, SINA WEIBO,
PINTEREST, INSTAGRAM
SOCIAL INFLUENCE > LIFE
13. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
3rd GENERATION:
CONTACTS
!
WHATSAPP, WECHAT, LINE,
KAKAO, SNAPCHAT
PHONE BOOK > FRIENDS GRAPH
21. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
MARKETING
!
• (PAID) ACCOUNTS
• ADVERTISING SYSTEM
• MOBILE COMMERCE
!
29. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
NIKE FOS - WECHAT!
http://vimeo.com/48589953
36. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
BY 2018 75% OF
MOBILE TRAFFIC
WILL BE ON MOBILE
MESSENGERS
39. KAKAO TALK: 150 MILLION
LINE: 450 MILLION
WECHAT: 400 MILLION
WHATSAPP: 500 MILLION
VIBER: 100 MILLION
YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
45. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
MAY WE CHAT // HONG KONG, 2014!
http://youtu.be/HGqDMj8auVU
57. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
MEET THE BAT
BAIDU: SEARCH ENGINE
ALIBABA: ECOMMERCE
TENCENT: SOCIAL MEDIA
60. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
ALIBABA
!
• TMALL (50% ONLINE RETAIL)
• TAOBAO (80% ONLINE C2C)
• ALIPAY
64. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
ALIBABA + SINA WEIBO
WECHAT VS. SINA WEIBO
WECHAT + JD
TMALL VS. WECHAT
YOUKU + TUDOU
IQIYI VS. YOUKU+TUDOU
ALIBABA + YOUKU
YOUKU VS. TENCENT VIDEO
ALIPAY VS. TENPAY
68. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
FROM THE WEST
!
• ONE-TO-ONE
• GEOLOCATION
• PHOTO-SHARING
• FOLLOWERS
69. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
FROM THE EAST TO THE WEST
!
• EMOTICONS
• CHAT APP
• GROUPS
• INTEGRATION
70. YOUNG DIGITAL LAB 13 GIUGNO 2014
MILANO
WECHAT COMMERCIAL // ZUCKERBERG !
http://youtu.be/vGwjE-a5Muc