This document outlines a marketing plan to raise awareness of spiritual emergencies and reduce stigma around hearing voices. It proposes using daring slogans like "Slyším hlasy" (I hear voices) and the motto "Je normální být nenormální" (It's normal to be abnormal). Tactics include creating a video with real client stories to share on social media, partnering with a clothing brand to sell merchandise, and installing a "whispering tram stop" with voices referring people to their website for information. The goal is to help people understand that abnormal experiences don't always mean psychiatric issues and to financially support the organization through creative promotion and partnerships.