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YoungLionsCZ
YoungLionsCZ

Yl17 media 18_gml vše

Marketing
1 de 10
2 GOALS, 2 AUDIENCES MONEY • CSR, PR AND MARKETING DEPARTMENTS • Reachable decision-makers • Inclined to get distracted AWARENESS • PSYCHOTHERAPISTS, PSYCHOLOGISTS, PSYCHIATRISTS • They want clients • And to help them properly
THE BIRD EXPERIMENT
INSIGHT People are desperately trying to find connections. They fail utterly though…
BUDGET ACTIVITY COST WORKSHOP TIME ADRESSING TIME PRINT SPONSORSHIP TIME MONEY QUALITY
LET‘S CONNECT IT TOGETHER
THE COURSE OF ACTION PHASE 1 DIRECT MAIL WEB SPONSORSHIP CSR DEPARTMENTS
THE COURSE OF ACTION PHASE 2 DIRECT MAIL WEB WORKSHOP PARTNERSHIP PSYCHOTHERAPISTS
WEB ADJUSTMENT • Non-profit organisation • Healing without drugs • Free diagnostics SIMPLE STUPID LANDING PAGE
WHY WILL IT WORK? • Incentive to understand the basic problem • One of five will experience it • Other four have a friend who will
DID IT „CLICK“?

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