New to YourBrand.Camp? Here is what we do, how, and above all...why we care so much about it.

1. © 2010-2015 The Talking Village S.r.L. – Tutti i diritti riservati
Background

2. The
Problem
Increased clutter...
• The average attention span for web readers is 7”,
declining
• Buzz/seeding solutions sell paid media, via standard
communication kits
• Authentic earned media is rare and difficult to achieve
• Visibility without genuine relations is meaningless
Our research shows that...
• Influencers look for quality projects and
professional opportunities
• Brands are looking for quality relationship with
influencers
Qualitative content and reach is more important
than quantitative reach

3. From our
Survey

4. The first Platform (PaaS) for
Collaborative Marketing
Introducing YourBrand.Camp

5. Our
MISSION:
Own your
Conversation
YourBrand.Camp will be the only
platform for Collaborative Marketing,
Building Influencer Advocacy
through CoCreation
Brands need
• Relevant ideas
• Better content: original, authentic,
passionate
• Better/durable relationship with influencers
People need
• Credibility
• Empowerment
• Value creation

6. Our Model
StoryTelling &
StorySelling
1. Clients or Agencies open and
populate their BrandCamp
2. YBC selects and rewards opinion-
leading consumers and bloggers
that join their favourite
BrandCamp, bringing brand
messages to life
3. Influencers generate successful
insights and qualitative reach via
call- to- action campaigns

7. Our
Approach
Co-Creation
• Personal
involvement
and creative
freedom
produces
advocacy
• Advocacy
generates
better content
• Quality content
drives better
results

8. Our
Community
Highly
Selective
YBC Community is strictly selected basing on social
activities, quality of content and vertical skills
They are active on social netwoks, curious and creative,
excellent storytellers. The majority are bloggers - but it’s not
a compulsory requirement to join.
They are willing to learn and grow their marketing/stoytelling
skills – that’s why they get rewarded with products,
vouchers, special prizes but also with tailored training and
consultancy
Main Categories: Family, Tech/Design, Beauty, Food, Travel,
Entertainment + ad hoc recruiting

9. Our Team
Capabilities
Conversation
Management
We can provide full support for your
conversation plans, from objectives
to measurement:
• Web monitoring pre-post
• Conversation insights
• Strategic recommendation
• Copy writing / Communication
Materials Adaptation
• PR & Ad-hoc recruiting
• Qualitative Market Research tools &
reports, moderation
• Workshops, Events
• Creativity, tailored mechanics &
special formats

10. In
Summary
1. Involve opinion
leaders / influencers
in projects
development to
generate
advocacy
3. Be useful to influencers and their communities
4. Don’t think just quantity of buzz, think
KPI’s/call to action
2. Stimulate co-creativity with
passionate stories and valuable
content

11. © 2010-2015 The Talking Village S.r.L. – Tutti i diritti riservati
How it works

12. Modules
Overview
StoryTelling
StorySelling
Conversation
& Research
Call to Action
Phase 1:
Phase 2:

13. Modules
Phase 1
Product Camp
• Concept Evaluation
Project Camp
• Copy Evaluation
• Corporate Campaigns
CoL-Lab
• Brainstorming
• Call for Ideas
Phase 1: Conversation & Research
(optional: fully private mode)

14. Modules
Phase 2
Phase 2: Measurable Call to Action
StoryTelling
o Product Diary
o Copy «the making of»
o CSR
StorySelling
o Coupons
o Leads
o Banners
o Sales Angels

15. KPI’sParticipants:
o Demographics
o Topics of interest
o Social Causes
o Potential Reach
Conversation:
o Relevance
o Credibility
o Newness
o Most active/involved participants
Call to Action:
o Reach
o Sales
o Leads

16. Your
Needs…
• Product and advertising development
• Start up launch: awareness, trial, leads,
variable costs
• PMI: excellence and search for quality (eg
food)
• B2B: Agencies and press offices
• Sell out: ambassadors as sales agents (eg
durable goods)
• CSR programs: Awareness and
Advocacy
• Onlus: fund raising

17. …Endless
Creativity
Brand Humanization
• Workshops, Plant visits, R&D labs, co-writing
Creative challenge (call4ideas)
• script, video, images, crafting
• «brand manager for a week»
Claim/Usage/Packaging labs
Blog pitch
• Select best blog projects to be financed
Self development
• Reality formats documenting personal challenge
and change
Tour / web series
• Local best practices or people
Social tutoring
• «collective energy» generates donations to a cause

18. © 2010-2015 The Talking Village S.r.L. – Tutti i diritti riservati
Solutions

19. Modular
projects
Product
Camp
Product
Samples
Post + Coupon
Storyselling
CoL-Lab Storytelling Banner
Project
Camp Storyselling
Post + Leads

20. BenefitsMore engaging, relevant, scalable projects:
• Richer experience for influencers
• More Passion and Creativity injected in branded
contents
• Variable Costs based on activation results
BUZZ
Standardized publishing kit
Reward: Payment
ROI: reach & visibility
ADVOCACY
Authentic, bottom up
content
Reward: Empowerment /
Experience / Growth /
Prizes
ROI : specific call to action

21. Set Up
• Strategy
• Adaptation
Modules
• Usage fee
• Moderation fee (if
required)
Variable fee
Pay per results:
• posts
• coupon
• Leads
Pricing
Model

22. About Us• YourBrand.Camp is an initiative powered by The
Talking Village S.r.L, the #ConsumerAgency for
Collaborative Marketing
• Since 2010, TTV has fostered a direct dialogue with
brands and corporations, implementing successful
conversational projects that range from insights
research, co-creation and innovation,
communication strategies and true storytelling
not for "targets" or "influencers“, but stakeholders
who want to build value.

23. Contact
Info
Flavia Rubino | Founder
flavia@yourbrand.camp
347 8309746
skype: Flavia.Rubino1

24. © 2010-2015 The Talking Village S.r.L. – Tutti i diritti riservati
Thank You
www.yourbrand.camp
info@yourbrand.camp