Hugues Rey Preésentation GRP matinée CIM 19 11 09 Cinéma Internet

1. SPECIAL CIM MORNING 19/11/09
Cinema & Internet
Is the only winning move not to play ?

2. Internet & Cinema ?

3. Une question toute simple: dans quels Film(s)
l'informatique, internet ou l’ordinateur a un rôle principal ?
eXsistenz
Tron
Hackers
Die Hard 4
You have got mail
Wargames
Operation Espadon
Jumanji
Electric Dreams
Minority Report
Matrix
i-Robot
eXsistenz

4. 3th of June 1983 …
The only
winning move
is not to play !
Is it a game,…
or is it real?

5. CinémaCinéma

6. 28 Pages / 48 Blocks
Cinema
Section R
Bloc 46 - 1/3 Page (#25)
Last 12 Months
With WhoBloc 46 - 1/3 Page (#25)
11 items
With Who
Type of movie you like
Questions 32 to 35
Last 12 Months – Where - Frequency

7. Cinema – Total 15+ - Last Period - PMP
5
6
7
8
0
1
2
3
4
2000 2001 2002 2003 2004 2005 2006 2007 2008

8. Cinema Average Profil
Male (105)
12 – 39 Years old (179)
Social Classes 1-4 (130)
Brussels (130) – Walloon Brabant (142)Brussels (130) – Walloon Brabant (142)
French Speaking (110)
Life Stage 1-2-3 … + 11
Manager – Student (123)
With Children (125)

9. Cinema: The Basics (Bloc 46)
64
73
73
18-54 SC 1-4
W 15-34
M 15-34
10
11
25
In group
No answer
With 2
19
47
57
55+
Total
18-54
Last 12 months ? (in %)
2
8
9
Alone
With the kids
with family
With Who ? (in % of Cinema Users)
(1+ anwser)

10. Cinema: The Basics
8%
11%
13%
15%
Romantic movie
Thriller
Action/adventure
Comedy
3%
4%
4%
5%
5%
Musical
Horror
Drama
Science fiction
Animation
What do you prefer (in %) (1 answer) - Very Much

11. Choosing a movie in couple seems to be a nightmare ;-)
40
60
80
100
120
140
160
180
0
20
40
Women Men

12. 2008 - Box Office: Screenvison vs BoxOfficeMojo.com
ScreenVision Visitors BoxOfficeMojo $
1Bienvenue Chez les Ch'tis 1.055.515 1Bienvenue chez les Ch'tis $10,746,995
2Loft 884.836 2Loft (2008) $9,168,516
3Kung Fu Panda 618.605 3Madagascar $6,565,460
4Asterix Aux Jeux Olympiques 600.711 4Indiana Jones $5,983,284
5Madagascar: Escape 2 Africa 582.641 5Kung Fu Panda $5,827,314
http://boxofficemojo.com/intl/yearly
5Madagascar: Escape 2 Africa 582.641 5Kung Fu Panda $5,827,314
6Quantum of Solace 527.824 6Astérix aux jeux olympiqu $5,748,393
7Indiana Jones 507.205 7Quantum of Solace $4,752,556
8Wall-E 489.378 8The Dark Knight $4,435,611
9Dark Knight (The) 454.468 9Wall-E $4,282,430
10Mamma Mia! 420.856 10Hancock $4,227,894

13. Rank Movie Title Gross Release
1Ice Age: Dawn of the Dinosaurs $9,436,775 7-janv
2Harry Potter and the Half Blood Prince $9,106,866 juil-15
3Angels & Demons $4,697,032 mai-13
4Inglourious Basterds $4,283,349 août-19
5Slumdog Millionaire $3,794,750 janv-14
6Fast and Furious $3,357,800 4-août
2009 - http://boxofficemojo.com/intl/yearly
6Fast and Furious $3,357,800 4-août
7The Curious Case of Benjamin Button $3,305,657 2-avr
8Bolt $3,284,544 2-nov
9Transformers: Revenge of the Fallen $2,966,917 juin-24
10The Proposal $2,937,703 juin-17

14. Digital & 3D – (Source: Screenvision)
30 –
3D
120
Digital
440
Total

15. 3D – Movies !

16. IDTV & Cinema (Bloc 45 & 46)
35% of
Affinity with
the cinema
users is
125
28% of the
Belgians
have access
to IDTV
35% of
them rent
movies on
IDTV
125

17. Internet (& Digital?)Internet (& Digital?)

18. Challenges we have to face
• Ability to (still) develop understandable theories
• Unique content on multiple platforms & Convergence with
traditionnal media
• Emerging of the new channels practices
• Emerging of new business practices (non adapted reporting
or measurement)
• Exhaustivity of the offer

19. Digital communication is larger than display & sponsoring
Display
Search
CPA
Social
Blue
tooth
Short
Code
…
Content
Gaming
UGC
RSS
Viral
Seed
Co
Regist.
I. M.
Affiliate
Widgets

20. CIM & Internet (& Digital)
1 Main Block (Bloc 42)
Other Multiple References (buying process) (7)
Digital Equipment (including mobile & IDTV)
24/7
600 tags +
2 editions / year
+ 300 references

21. Internet … 60 Items x frequency (Bloc 42)
Communicate
Free
Donwload
Inform
Internet
Paying
Donwload
Entertain
E-shopping

22. 67 % of Belgian Surfers – 6 x more in 10 years ! (PMP)
40
50
60
70
0
10
20
30
1999 2004 2009

23. 2009 - Belgian Surfer Average Profil
Male (115)
12 – 54 Years old (179)
Social Classes 1-4 (132)
Nielsen 123(VL) (104)
Life Stage 1-7 … + 11
Manager – Employee – Student (150)
With Children (130)

24. 18 x more 55+ surfers in only 10 years (Total - PMP)
18
2004/1999 2009/1999
3 3 2
3 3
6
5 5
3
5
4
Total 18-54 M 15-34 W 15-34 18-54 SC
1-4
55+

25. Let’s focus 55-64 yo (Surfers)/Non Surfers
55-64 years old: 13,7% of the 12+ Belgian
48% 52%48%
Surfers Non-Surfers

26. Affinity 55-64 Surfers
91
102
141
110
TV TOTAL
RADIO TOTAL
CINEMA TOTAL
TRAFFIC TOTAL
107
107
115
94
91
DAILIES NATIONAL
WEEKLIES NAT
MONTHLY+FORTNIGHTL…
FREE PRESS NAT
TV TOTAL

27. Affinity 55-64 Surfers
94
119
111
89
107
Fairs/shows
Exhibitions/Musea
Disco/dancing
Sportsmanifestations
Have a drink with friends
112
93
117
138
124
94
Dinner with friends
Fastfood restaurant
Restaurant not professional
Theater/Classical Concert/opera
Popconcert/Festivals
Fairs/shows

28. Affinity 55-64 Surfers
104
103
A meal without wine is not a real
Consumption different drinks
outside house
Like trying new beverages
101
105
110
96 98 100 102 104 106 108 110 112
Avoid buying sweetened drinks
Whisky/gin/coktails special
occasions
A meal without wine is not a real
meal

29. Affinity 55-64 – Metriprofil (November 2008 April 2009)
Net reach
%
Index
[GRP] Pageviews
1[microsoft] Windows Live Website (P) 23,8 68,7 58.561.968
2[microsoft] Windows Live Hotmail (P) 20,9 68,4 56.030.716
3[beweb] BEWEB (Daily News) (T) 14,6 89,2 7.476.207
4[persgroep] HLN.be - 7sur7.be Website (P) 14,5 69,5 7.980.1794[persgroep] HLN.be - 7sur7.be Website (P) 14,5 69,5 7.980.179
5[skynet] Skynet Website (P) 14,2 104,9 6.950.112
6Adlink - Wom 34-44yo 14 87,1 5.751.311
7[spotter] Het Nieuwsblad 13,9 91,5 5.783.958
8[microsoft] MSN Belgium Website (P) 12,6 87,8 9.308.798
9
[microsoft] Windows Live Hotmail (Windows Live Hotmail
(NL)) (S) 11,8 61,9 26.450.620
10[beweb] BEWEB (Women) (T) 11,1 60,7 1.400.094

30. Affinity 55-64 – Metriprofil (November 2008 April 2009)
Net reach
% Index Pageviews
1[tvieditions] BEL RTL 0,6 303,5 225.501
2[roularta] Plusmagazine.be 3,6 276,6 245.831
3[jobscareer] Rendez-Vous - Jobscareer (B) 0,2 235,5 13.384
4[skynet] Skynet (Automotive) (D) 1,3 234,5 155.5014[skynet] Skynet (Automotive) (D) 1,3 234,5 155.501
5[tvieditions] Youmaketv 0,2 233,3 43.507
6[trustmedia] SeniorenNet 6,2 223,3 3.669.405
7[sanoma] XQuis 1,1 215 64.013
8[eurokom] BrusselsLife 0,8 206,1 40.626
9[beonweb] Famiweb 0,4 195 204.875
10[persgroep] HLN.be - 7sur7.be (7sur7 METEO) (S) 0,8 182 86.075

31. instant messenger
free download music
on line radio
economical info
watch videos on line
sports information
info new technologies
consult Yellow pages
read newspapers on line
cultural information
info studies/work
info purchase products
Frequence touristic information
TV programs/meteo
news
info personal interest
maps/routes
e-mail
Internet … 60 Items x frequency (Bloc 42)
0 10 20 30 40 50 60
sell personal stuff
personal blog
free download games
forums
leave opinion on blog
free download films/videos
put pictures online
job opportunities specialised website
purchase train/plane tickets
job opportunities corporate website
on line TV
free download software
consult immo website
purchase holidays
reservation cultural activities
arrange administrative things
chat
instant messenger
Once a day or more Many times a week Once a week Once a month or more Less than once a month

32. PMP & Social Media … (Social Network, Micro-
Blogging, …)
20
25
30
Personal blog Leave opinion on blog Put pictures online
0
5
10
15
Total 18-54 M 15-34 W 15-34 18-54 SC
1-4
55+

33. A Landscape in mutation (Metriweb 2003 – 2008)
Out: Portals In : Social Network - Web Tv - Dailies
Average2003 Average 2008
Rk
Monthly
Regular users Rk
Monthly
Regular users 2008/2003
M S N Belgium 1 2.370.931 M S N Hotmail 1 5.053.270 ///
Skynet 2 1.496.044 M S N Belgium Website 2 3.837.858 162%
Telenet Breedband 3 814.599 Skynet Website 3 2.864.716 191%
M S N Member Directory 4 984.291 HLN.be - 7sur7.be Website 4 2.325.784 -
Belgacom Net 5 515.721 NETLOG 5 2.171.720 -
Infobelcom 6 455.388 VRT media 6 1.780.157 ///
Tiscali 7 453.820 Het Nieuwsblad 7 1.696.202
Pages d’Or - Gouden Gids 8 622.252 Pagesd'or - Gouden Gids 8 1.622.408 261%
De Standaard Online 9 325.289 Zita Website 9 1.421.514 175%
Start Be 10 490.034 SKYROCK Website 10 1.396.947 -
LookNmeet 11 296.096 Kapaza 11 1.370.916 -
Le Soir en ligne 12 260.906 2dehands.be - 2memain.be 12 1.353.640 -
Tijd Net 13 197.193 De Standaard Online 13 1.083.329 333%
Vdab 14 274.345 Immoweb 14 888.843 414%
T V 1 15 254.050 Vlan Website 15 856.124 ///
VTM 16 337.338 Dailymotion 16 849.645 -
Références.Vacature.com 17 340.766 LeSoir.be Website 17 740.178 284%
Sport.be 18 198.653 De Tijd Website 18 737.045 374%
Scarlet 19 176.801 RTL INFO 19 720.573 ///
Gazet van Antwerpen 20 177.636 CommentCaMarche 20 717.296
Rendez-Vous (fr) 21 124.717 Gazet van Antwerpen 21 667.116 376%
Immoweb 22 214.606 GARAGE TV 22 617.296 -
Ad Valvas 23 218.252 SeniorenNet 23 610.346
Place.to.be 24 148.178 koopjesnet.be 24 608.074
DH Net 25 133.094 Zoom in TV 25 607.836 -

34. « Mobile is the new Web » … but when ?
60
70
80
90
100
GSM GSM 3G (UMTS) Type iPhone
0
10
20
30
40
50
60
Total 18-54 M 15-34 W 15-34 18-54 SC 1-
4
55+

35. Internet / Digital
Measurement
Next ChallengesNext Challenges

36. Challenges !
• Better Exploitation Tool !
• New Currencies
• Time spent - Tag 5.0 ?
• Metriweb vs Metriprofil
• « Human User » vs Computer
• Rich Media … and the next « digital » evolution

37. Better Exploitation Tool
Call for tender – 28/10/2009 (16:00)
« Chers Messieurs,
La mesure du trafic internet en Belgique a été confiée par le CIM à
MetriWare jusqu’au 31 octobre 2012. La publication des résultats
CIM Metriweb est actuellement réalisée par DouWère via le site du
CIM.
Le CIM voudrait étendre et améliorer l’accès et l’exploitation de
données CIM Metriweb. C’est pour cette raison qu’il invite des
fournisseurs de logiciels à intégrer les résultats CIM Metriweb dans
une application de logiciel.
La Commission Technique Internet a à cet effet rédigé un cahier des
charges qui reprend en détails toutes les définitions ainsi que toutes
les conditions d’utilisation et de publication. »

38. TimespentTimespent
Tag 5.0Tag 5.0

39. CIM Internet dual Measurement
• count model, measures traffic on websites
• Universe = subscribers to Metriweb
• Metrics: Visitors, visits, page requests = COMPUTERS
MetriProfil (MPF)
= sample based model
• Measures surfing infrastructure, - behaviour, socio-demo’s
• Volume weighing based on MetriWeb => gross
• Socio-demografic weighing based on PMP
• = HUMANS
39

40. Rich Internet Application
… are web applications that have most of the characteristics of
desktop applications, typically delivered either by way of a
standards based web browser, via a browser plug-in, or
independently via sandboxes or virtual machines.
Examples of RIA frameworks include Ajax, Curl, GWT, Adobe
Flash/Adobe Flex/AIR, Java/JavaFX, Mozilla's XUL and
Microsoft Silverlight
… Or Streaming Video & Audio !

41. Vidéo
Pause
Next
Play
Pause

42. Photos
Next, previous

43. Application (flash)
Next, previous
Interaction

44. Rich Media - CT Challenge
• Objects Structure
– Vidéos, Audio, photos, text & apps
• Actions Structure• Actions Structure
– Play, pause, next…
• Taxonomy

45. BBC iPlayer Reaches 75 Million Downloads,
Video On Demand Service Still Growing

46. “Media” experience are increasingly defined less by the
platform and more by the community
http://www.flickr.com/photos/hankins/

47. CONFIDENTIAL
4
Is It Still TV ?

49. In 3,5,7 years: Digital & Television ?

50. Measurement Challenge is to be faced !
Digital TV =
Mass Media
Fragmentation
Smart PeopleMeter
« Petite
Audimétrie »
Sound
Matching
Plateform Multiplication =
Interactivity
= Unique Actions
LogFiles Like Solution ?
RIA

51. Is the only winning
move not to play ?
As a conclusion … CIM – Tagline ?
It’s not a game,…
but a correct, concrete, and usable
representation or accountability
of the reality

52. Thanks for Listening …
+ 32 / 496 26 06 88
Messenger: hugues@live
Mail: hugues.rey@mediabrands.be
Blog: www.rey.be
Twitter: huguesrey
Skype: Yugsxiii
Second Life: Yugs Bournemouth
Linkedin: http://www.linkedin.com/in/huguesrey