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November 30, 2016.
HOW TO KEEP UP WITH KPIS, DO NOT BURN OUT AND STAY MOTIVATED
SUPNET:
THE CUSTOMER IS NOT THE ENEMY
Doris Grech
3rd Line Support Manager.
2PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
3
WHO’S YOUR CUSTOMER?
 Lets first determine who are your customers .
 Customers may fall into one of three customer groups:
 Existing Customers.
 Former Customers.
 Potential Customers.
 The Customer has/will invest Time and Money i.e. they
ARE interested in helping you make Product/ Service
better!!
PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
4
CUSTOMERS TICKETS/ ISSUE
 How do you look at customer’s tickets?
 Is the customer really just complaining or
 are they exposing actual weaknesses of your products or services.
 NOTE: if the weaknesses really are there – You are giving a
competitive advantage to competitors!!
 Lets look at tickets differently!!!
 Tickets are there to help Customers.
 Tickets will help you highlight weaknesses and address them… so
improving Service/ Product .
PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
5
CUSTOMER SERVICE
 The basics of customer service and call centres:
 Minimise Queues: Long Waits (> 30 seconds = loss in
Value)
 Customer Satisfaction: Are customers really satisfied
with the level of support they are getting?
 The goals of service excellence are:
 Customer friendly attitude.
 Technically proficient.
 Understanding of expectations
PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
6
CUSTOMER SATISFACTION SURVEYS
 Measure the success, by gathering data objectively
and consistently.
 Distinguish between:
 Completely Satisfied Customer
 Satisfied Customer.
 What is the customer looking for?
 Knowledgeable employees who can identify the customers’
true needs.
 First call resolution (no repeat issues).
 To be treated with respect and that they are truly valued.
 An employee who is truly trying to meet their needs.
 To be taken care of as quickly as possible.
PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
7
HANDLING DISSATISFIED CUSTOMERS
PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
8
HANDLING DISSATISFIED CUSTOMERS.
 Even when excellent customer service is provided,
there will still always be an upset customer.
 Basics of handling dissatisfied customers:
 Just listen.
 Be sympathetic and empathetic.
 Let them know that you want to fix the problem
and make them happy.
 Document everything.
 Follow up with the customer.
PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
9
PHONE CALL HANDLING
 There are a number of soft skills that should be used
during every customer interaction.
 Call Handling Do’s and Don’ts:
 DO speak clearly and slowly.
 DO use the customer’s name.
 DO listen clearly and limit distractions.
 DO always ask permission when placing a customer on hold.
 DO always thank the customer for holding.
 DO keep all conversations professional and not personal.
 DON'T talk with anything in your mouth.
PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
10
EMPOWER THE CUSTOMER.
 Customers have a vested interest in your companies success.
 Give the Customer the opportunity to contribute to your success.
 Reward the Customer when they are helpful.
 Appreciate Customer feedback (Good or Bad)
 And Finally ………
DON’T TREAT YOUR CUSTOMERS LIKE THE ENEMY
PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE

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Doris Grech "Customer is not the enemy"

  • 1. November 30, 2016. HOW TO KEEP UP WITH KPIS, DO NOT BURN OUT AND STAY MOTIVATED SUPNET: THE CUSTOMER IS NOT THE ENEMY Doris Grech 3rd Line Support Manager.
  • 2. 2PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
  • 3. 3 WHO’S YOUR CUSTOMER?  Lets first determine who are your customers .  Customers may fall into one of three customer groups:  Existing Customers.  Former Customers.  Potential Customers.  The Customer has/will invest Time and Money i.e. they ARE interested in helping you make Product/ Service better!! PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
  • 4. 4 CUSTOMERS TICKETS/ ISSUE  How do you look at customer’s tickets?  Is the customer really just complaining or  are they exposing actual weaknesses of your products or services.  NOTE: if the weaknesses really are there – You are giving a competitive advantage to competitors!!  Lets look at tickets differently!!!  Tickets are there to help Customers.  Tickets will help you highlight weaknesses and address them… so improving Service/ Product . PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
  • 5. 5 CUSTOMER SERVICE  The basics of customer service and call centres:  Minimise Queues: Long Waits (> 30 seconds = loss in Value)  Customer Satisfaction: Are customers really satisfied with the level of support they are getting?  The goals of service excellence are:  Customer friendly attitude.  Technically proficient.  Understanding of expectations PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
  • 6. 6 CUSTOMER SATISFACTION SURVEYS  Measure the success, by gathering data objectively and consistently.  Distinguish between:  Completely Satisfied Customer  Satisfied Customer.  What is the customer looking for?  Knowledgeable employees who can identify the customers’ true needs.  First call resolution (no repeat issues).  To be treated with respect and that they are truly valued.  An employee who is truly trying to meet their needs.  To be taken care of as quickly as possible. PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
  • 7. 7 HANDLING DISSATISFIED CUSTOMERS PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
  • 8. 8 HANDLING DISSATISFIED CUSTOMERS.  Even when excellent customer service is provided, there will still always be an upset customer.  Basics of handling dissatisfied customers:  Just listen.  Be sympathetic and empathetic.  Let them know that you want to fix the problem and make them happy.  Document everything.  Follow up with the customer. PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
  • 9. 9 PHONE CALL HANDLING  There are a number of soft skills that should be used during every customer interaction.  Call Handling Do’s and Don’ts:  DO speak clearly and slowly.  DO use the customer’s name.  DO listen clearly and limit distractions.  DO always ask permission when placing a customer on hold.  DO always thank the customer for holding.  DO keep all conversations professional and not personal.  DON'T talk with anything in your mouth. PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE
  • 10. 10 EMPOWER THE CUSTOMER.  Customers have a vested interest in your companies success.  Give the Customer the opportunity to contribute to your success.  Reward the Customer when they are helpful.  Appreciate Customer feedback (Good or Bad)  And Finally ……… DON’T TREAT YOUR CUSTOMERS LIKE THE ENEMY PARALLELS CONFIDENTIAL -- DO NOT DISTRIBUTE