LinkedIn videos are making waves in the crowded world of social media. Are you looking for ways to level up your marketing skills?

1. Harness the Real
Power of LinkedIn
Videos

2. LinkedIn is a great way to share your expertise,
success, and knowledge with the world. – It’s no
secret that LinkedIn is the go-to for
professionals.
It’s the social network for getting jobs, securing
clients, and communicating with the audience.
LinkedIn videos are making waves in the
crowded world of social media. Are you looking
for ways to level up your marketing skills? Don’t
worry. We have something for you!

3. What Can I Use LinkedIn
Video For?
As a marketer or business owner, it’s important
to use LinkedIn as a platform to reach as many
people as possible. Fortunately, LinkedIn
videos are an easy and powerful way to boost
your message and connect with new
audiences.

4. Types of LinkedIn Videos
Heading towards the types of LinkedIn videos
to power up your LinkedIn marketing strategy,
let’s have a look:
1. LinkedIn Video Ads
2. LinkedIn Native Videos
3. LinkedIn Embedded Videos

5. 05 LinkedIn Video Best
Practices
If you want to create exciting and engaging
videos for LinkedIn, use the following best
practices. Here we have narrowed down 05
LinkedIn best practices for video marketing.

6. 1. Optimize Your Setup
You need to have high-quality videos so that
the target audience notices them. To have
high-quality videos, you should have a good
camera with plenty of lighting.
When recording the video, your face should be
in the center of the screen so that your features
are apparent.

7. 2. Put Essential Information First
When creating your video content, make sure
to put essential information at the beginning of
your video so that viewers can hook into your
video till the end.
So, when you put the critical information at the
start of your video, then viewers can watch
your video till the end.

8. 3. Optimize Your Video Length
If you’re using these LinkedIn videos for
marketing, the video length must be optimized
for the platform. The optimal video length for
posting on LinkedIn is 2-3 minutes.
This is a suitable length for video content,
allowing it to be both informative and concise.

9. 4. Respond to Comments
Once you share your video with the world, then
you are likely to receive comments too. One of
the best practices of the LinkedIn video includes
responding to comments.
Don’t leave your viewers hanging. Respond
immediately and provide them with more detailed
information about your product or business.

10. 5. Tag Influencers
Video engagement is a measure of success for
many businesses. To get the most out of the
videos created, it is essential to tag your niche
influencers.
Influencers are people who have a large
following on social media, so when you tag your
favorite influencer or mentor, there are chances
they might respond to your tagged video, and
your video can get more views.

11. 05 Ideas for LinkedIn Native
Videos
LinkedIn is a growing social media site where
professionals can share their knowledge and
connect with potential customers.
Here are some ideas for what you can share as a
video on LinkedIn.

12. 1. Go Behind the Scenes
Before you work on your next project, take a break!
It is essential to know what goes into your creative
projects. Many people don’t know what it takes to
create brilliant images, so take a moment to see
what goes on behind the scenes.
Let your audience sneak behind the curtains, show
them how much effort and time it takes to create a
new product.

13. 2. Introduce Your Team
Your team deserves appreciation for working
tirelessly on your product. Create engaging LinkedIn
videos, introduce all your team members to your
audience.
Let your audience know that there are humans
behind the screens, not the bots.

14. 3. Add Captions
What makes you stop while you are scrolling
through your newsfeed?
Some eye-catchy captions, right?
When you create an enticing video for your LinkedIn
profile or page, don’t forget to spice it up with some
unique captions.

15. 4. Share Something Funny
What’s the best way to push through a tough day at
the office? Identify a funny incident from your day.
It might have been a challenging task or a funny
exchange with a co-worker or customer, but start by
reminding yourself of what made you laugh today.

16. 5. Customer Stories
Share customer stories. It would be great if you
showed your gratitude to them and shared their love
for your products. Ask your customers to create
feedback videos.
Once your customers send you a video, combine all
your customer stories and share it on LinkedIn. Let
your audience know how well your product is
performing in the market.

17. Conclusion
And it’s a wrap! LinkedIn videos can be a game-
changer for your marketing skills. LinkedIn video is
a great marketing tool and is quickly becoming the
most widely accepted form of communication.
You can make your potential customers feel like
they are right in the room with you and provide them
with confidence in your offer.