deep study about p&g

1. by
By - Rishabh Shukla
Samir Shah

2. Overview
 Procter & Gamble Co., also known as P&G, is an
American multinational consumer goods company
headquartered in downtown Cincinnati, Ohio, United
States, founded by William Procter and James Gamble,
both from the United Kingdom. Manufactures a wide
range of consumer goods.
 In 2014, P&G recorded 83.1 billion $ in sales.
 Fortune magazine ranked P&G at fourth place of the
“Worlds most admired companies” list , which was up
from sixth place in 2011.
 According to the Nielsen Company in 2007 P&G spent
more on US advertising then any other company.

3. P&G
Type -Public
Founded - 1837
Headquarter - Cincinnati, Ohio, USA
Key People - A.G. Lafley, Chairman and CEO
Industry - Consumer Goods
Revenue - US$ 83.505 billion
Net Income - US$ 12.075 billion
Employees -138,000
Tag Line - Touching Lives, Improving Life

4.  Provide branded product and services of superior quality
and value that improve the lives of the world’s consumers,
now and for generations to come. As a result consumers
will reward us with leadership sales, profit and value
creation, allowing our people, our stakeholders & the
communities in which we live and work to prosper.
 Be, and be recognized as, the best consumer product
and services company in the world.

5. Objective of the Company
 To build existing core business into stronger global
leader.
 To grow leading brands in big countries, winning
customers.
 To develop fast growing higher margin with global
leadership potential.
 To regain growth momentum rate & leadership in
Western Europe.
 To drive growth in key developing markets.

6. Goal of the Company
 Think globally act locally.
 Build major global brand through strong programs
based on local understanding.
 Improve the environmental quality of its product,
packaging and operations around the world.
 Produce quality products at very competitive price.
 Build superior relationship with all the parties who
contribute to fulfilling their corporate purpose,
including their customers, suppliers, universities and
government.

7. Perceptual Mapping
 Perceptual mapping is a diagrammatic technique used
by asset marketers that attempts to visually display the
perceptions of customers or potential customers.
Typically the position of a product, product line,
brand, or company is displayed relative to their
competition.

8. Perceptual Mapping
Head & Shoulders Clinic All Clear
Life Boy
Less Healthy More Healthy
Garnier Fructis
Sunsilk
Clinic Plus
Pantene
Head & Shoulders
Anti dandruff
Nourishing

9. Marketing Mix
 The marketing mix is a business tool used in marketing by marketers
MARKETING MIX(P4)
PRODUCT
PRICE
PLACE
PROMOTION
Product
 Produced a different categories such as beauty and
grooming brands, health and well being brands,
household care brands etc
 Products were popular for their very attractive
packaging, design, features and strong brand
positioning.

10. Price
 P&G incorporated with different value of pricing
strategy .
 Adopted the strategy of cutting the product price,
production cost and logistic cost.
 Increased advertising by 20 %.(which helps in
building brand image and brand loyalty)
 Effective pricing and customer loyalty.
 Providing different type of discounts and offer in its
products.

11. Place
 Products are available in almost all over the world.
 DHL courier is a service provider and manages logistic
works for p&g.
 A very strong manufacturing and distribution network
in all over the world and runs operations in a China,
India, UK etc countries.

12. Promotion
 Company is following very effective promotion
strategy and total advertising budget is around 8.68
billion.
 Also provided different type of schemes for its
distributors and retailers.

13. Conclusion
 P & G is a one of the largest consumer product
company. P&G is leading in worlds consumer goods
and household products.
 FMCG is a huge sector where many compititors are
available in the market .But
 HUL is a biggest competitors at this time so company
will need to target the middle class segment which
helps in increasing the sales and market share for the
company.

14. References
 What is perceptual mapping? definition and meaning. 2014. What is
perceptual mapping? Definition and meaning. [ONLINE] Available at:
http://www.businessdicttionary.com/defiition/perceptual-mapping.
html. [Accessed 29 October 2014].
 Marketing mix- Google serach.2014. [ONLINE] Available at:
http://www.google.co.in/search?q=marketing+mix&biw=1366&bih=isc
h&tbo=u&source=univ&sa=X&ei=RHxWVKWilpWouQTz3oGIAg&ved
=oCC4QsAQ. [Accessed 29 October 2014].
 PGIndia.com Brands: hair products, beauty brands, well being. 2014.
[ONLINE] Available at: http://www.pg.com/en_IN/brands/. [Accessed
03 November 2014].
 Kotler, P. , Armstrong, G., Agnihotri, P., Haque, H. (2010) Principles of
Marketing: A South Asian Perspective, 13th Edition Pearson Education