1. Shopping Cart Dashboard
Chris Andersen, Zach Anderson, Sara Nazemian,
Armand Pettenon, Justin Reckamp

2. Inspiration & Opportunity
 Organization
 Hold list
 Write something down
 Dual purpose for kids

3. Marketplace
 U.S. grocery stores: 37,000
 Avg. shopping trips per week: 2.3
 Avg. shopping trip during week: 27 minutes
 Avg. shopping trip during weekend: 72 minutes
 Avg. overall trip: 52 minutes
 5949 MINUTES PER YEAR = 99 HOURS PER YEAR
 Target: Young family / Female with children
 Women account for nearly two-thirds of daily grocery shoppers
Source – FMI (The Food Marketing Institute)

4. Customer Needs
Customer interviews
 Unit should be easy to carry in and out of stores
 Should be able to carry unit in my purse
 It should be priced affordably
 It should be able to carry my iPad
 Dashboard should have space for my kids to
write on and play games.
 I don’t want it to have a bunch of pieces
 It has to be quick to attach to the cart as I’m in a
hurry usually
 Needs to be sturdy enough to support my kids
use while I’m using the cart
Areas of Focus
 Ease of carry
 Size
 Easy to attach
 Security
 Price

5. Competitive Patent Analysis
 Shopping cart organizer
(US8256651 B2)
 Document holder for cart
(US7871051 B2)

6. Concept Sketches
 Initial concept sketches:

7. Concept Selection
Selection Criteria Weights Rating (1-10) Weighted Score Rating (1-10) Weighted Score Rating (1-10) Weighted Score
Unit will be easy to carry
in and out of stores 30% 7 2.1 6 1.8 7 2.1
Unit will be able to
support the shopping
materials I need 25% 8 2 7 1.75 4 1
Unit will quickly be able to
be attached to the cart 25% 8 2 8 2 6 1.5
Unit will stay attached
securely during use 10% 7 0.7 6 0.6 6 0.6
Unit will be priced
economically 10% 7 0.7 7 0.7 6 0.6
7.5 6.85 5.8
1 2 3
Yes No No
Concept Selection Scoring Matrix
Continue?
Net Score
Concepts
(1) Adjustable with kids area (2) Resting/Seat cover (3) Vertical attachment
Rank

8. Prototype
 Low fidelity
 Learnings: Clamp to cart is critical and locking mechanism needs to be
changed.

9. Alpha Prototype
 Prototype CADS

10. Alpha Prototype
 (Prototype Use Video)

11. Materials and Assembly
Materials:
 Rapid Prototyping Machine
 1.75mm Die Red PLA Filament, 1kg
 1/8'' Clear Acrylic sheets (2)
 1/4'' x 2-1/2" Drive Screws (2)
 1/4'' Washers (8)
 1/4'' Wing nuts (2)
 1/4'' Nuts (2)
 Klean Strip - Acetone 1qt.
Assembly:
 Cut two sheets of acrylic
 16 printed pieces
 Glued together with acetone
 Hardware added last

12. Alpha Prototype Improvements
4 Improvements:
 Larger lip on the base facing the adult
 Clip to hold down paper facing the adult
 Improvement to the tightening mechanism on the wing nut (photo)
 Overall thinner unit.
 (Prototype Comments Video)

13. Mold Design
Mass Production Molds:
 Mold design for unit if
mass produced

14. Financial Model
 Development cost: $200,000 (year 1)
 Ramp up cost: $80,000
 Unit production cost: $2.12
 Sales volume: 2,500 units
 Unit price: $12.00
 Annualized discount rate: 10%
 Projected NPV: $12,668

15. Conclusion
 Feel there is a need in the marketplace
 Continue focus on young families / female
audience
 Feel that this product delivers upon customer
needs
 Product has an advanced design
 Product can be created economically for large
scale production.
 Should the focus be on selling to consumers
or to grocery chains?