1. FOOD FOR THOUGHT
Zac Bodner, Morgan Eisenstot, Keely Kennedy

2. Objectives

3. 1) Revamp website to reflect the Kara brand and
all it entails
2) Produce content ideas for this website (and
social media channels) to communicate with
and relate to her current clientele

4. Clientele

5. Luxurious Ladies
of Leisure
Bachelorettes, Housewives,
Young Professionals

6. Values
Deliciousness Recommending things Femininity
Beauty Strength Status
Talent Uniqueness Health
Inspiration Adventure
Learning Family
Showing Off Style

7. Classy
Conservationists
CEO’s, Conscious Hunters,
Tailgaters

8. Values
Deliciousness Individuality
Independence Adventure
Strength Skills
Freedom Lifelong learning
Code Protecting the land
Making up own rules

9. Research Findings

10. 1) Catering websites are bland; they lack narrative and back-story
2) Nutrition and health takes itself too seriously; little to no humor/levity
employed - everything is so Vegany and self-righteous!
3) Very few interesting, superstar Chef/Caterers
4) Catering is boring! When people need catering, they want an experience.

11. The Solution

12. The Kara Kroeger Brand
Sincere
Savvy
Skilled
Fierce
Rugged
Refined
Stylish Cultured Intentional Conscious Healthy
Adventurous
Educational
Unique
Badass
Strong
Professional
Fun

13. Content Strategy

14. Website Update

15. Catering
Invest in a photographer.
More pictures and recipes.
Previous menus and reviews.
Pricing and venue suggestions.

16. Conservation/Agriculture
What is it and what role does game hunting play in it?
What are the cool organizations around doing? How can people
get involved with them and with conservation?
Best practices for sustainable agriculture and land
stewardship

17. Hunting/Foraging
Favorite places to hunt in Texas
Skeet shooting videos to demonstrate badassness with a rifle
Funny listicles - like top ten hunters of all time
(including Hunter - Jan’s assistant from The Office)
Cleaning rifles and choosing the best ones for different
scenarios
Must haves for first time hunters

18. Butchering
Tips and how to videos for plucking feathers, skinning game
and butchering meat
Explanation of different parts of the animals and
differences in the meat of each part
Which knives are best to use for which part (what is a
cleaver for? A filet knife?)

19. Nutrition
Cool, simple ways to be
more healthy. Are there
any foods that could
substitute for coffee? Why
is game so much better for
us than regular meats?

20. Bachelors/Bachelorettes
Cool stuff to do in Austin and the Hill Country
Nice wine and cocktail ideas
Locations of beer breweries, whiskey distillers and wineries
Taxidermy and Gallery Tours
Check lists for events

21. Suggested New Activities
- Guided hunting and foraging trips for kids
and adults
- Butchering classes
- Agriculture and conservation workshops

22. Marketing Strategy

23. Social Influencers
Photograph Kara’s wild
game creations
Fun Hashtag them with
#YouSlayItISauteeIt,
#YouKillItIGrillIt,
#YouWasteItITasteIt
@Tag Hunter Influencers
to draw them back to
Twitter feed and website
http://wiredtohunt.com/2015/11/30/70-instagram-acc
ounts-all-hunters-should-be-following/

24. Online
Found the target where they are looking
Pinterest, Yelp, Zero Cater, Social Media, etc.
Invest Search Engine Marketing

25. Online
Instagram
- Update your profile with
your beehive logo
- High quality photos and
testimonials
Zero Cater
- “Local catering, anytime,
all the time”
- Independent restaurant
owners can grow a wider
audience and grow their
business

26. Newsletter
Amp up to monthly rather than quarterly
Update clients and maintain relationships
More touchpoints, more info for them
Timely

27. Thank you!