15. KNOW THY FLOW
DOWNSTREAM
Your Social
→ 208
SOCIAL NETWORKING WEBSITES
→ FIND YOUR PEOPLE
FACEBOOK? TWITTER? INSTAGRAM?
→ MEASURE IMPROVE
USE PLATFORM METRICS
RELEVANT DIVERSE
16. KNOW THY FLOW
DOWNSTREAM
Your Email
→ DON’T WASTE YOUR OPPORTUNITY
→ MEASURE IMPROVE
YOU’RE ONLY AS GOOD AS YOUR LIST
BRANDEDRELEVANT