3. Definitio
ns :
Big Data : The growth in the volume
of data and how fast it is created
and saved. Big data is usually
stored in computer servers.
Marketing : the activity of a
company that deals with buying and
selling a product or a service.
Marketing departments of a company
use slogans, packaging designs and
special advertisements to attract and
keep consumers.
3
5. 5
SPOTIFY CAMPAIGN Thanks, 2016.
It’s been weird
A Spotify advertisement in UK. Source :
Businessinsider.com
A Spotify advertisement in Los Angeles.
Source : dailyedge.ie
6. 6
Dear person who played « Sorry » 42 times on
Valentine’s Day. What did you do ?
Spotify
Spotify campaign in New York City. Source :
businessinsider
8. I- How big data is used in
marketing
A- Explanation of big data
B- The use of big data in
Marketing
C- Impacts
II- Case studies
A- Amazon,a leader in big data
use
B- Netflix, movies and data
C- Target, a calculated shopping
experience
Conclusion
8
9. I- How big
data is
used in
Marketing ?
A-Explanation of big data
4 V’s :
Volume : Scale of data
Variety : Different forms
of data
Velocity : analysis of
streaming data
Veracity : Uncertainty of
data
9
10. 4 V’s
10
6 Billion people
have cell phones
World population :
7 Billion
Poor data quality costs : $
3.1 Trillion a year (US)
By 2016, 100 million
wearable, wireless health
monitors
1 TB Of Trade Information in
NY Stock Exchange during each
session
11. B- The use
of big data
in
marketing
Customer’s analytics, operational
analytics, new product and service
innovation and data warehouse
optimization
Customer Relationship Management
(CRM)
Key Performance Indicator (KPI)
Geomarketing
44 % of B2C Marketers use big
data to attract more customers and
keep them
$ 1 trillion of marketing
expenditures
11
12. 12
Identify valuable
opportunities.
Develop pictures of their customers
and create the perfect products for
them.
Systems track key words. Prices
change because of consumer’s
preferences,comparisons, inventory
and predictive analysis.
13. C-Impacts
13
4 million jobs created (SEO,
SEM… )
An increase of consumption and
profits
Gain of time for companies
Consumer privacy threats
Predictive analysis
Tracking free search
engines
Ethical issues
Exclusion
More corporate inequality
More adblockers
Lots of errors
22. Conclusio
n
Big data has positively affected
marketing. Companies know better
their customers and can perfectly
match consumers’ needs with their
products.
Nevertheless, consumers’ privacy may
be in danger because of big data. Are
all of our data well used by
companies ?
22
23. I’M WITH BIG DATA
MAKE MARKETING GREAT AGAIN
Source : Openclipart.org
Thank you
for your
attention !
23
24. Debate :
Are you afraid of big data ?
Are you aware that all of your data are
stored ?
Will you change your habits on internet ?
24
