1. Charity Campaign

2.  The main message for this campaign is to make people
more aware about the animals that are being
abandoned. They want to get people to donate, adopt
or sponsor an animal to make these pets their own. All
these unwanted pets need homes and the RSPCA is here
to help them get a loving home with the help from the
public. They aim to give these animals the rights that
they deserve and for them to be treated how they
should be and to put a stop to any animal cruelty and
any pets that have abandoned.

3.  The RSPCA has a very broad target audience. There main
audience is anyone over 18 who is legible to adopt or take
care of these animals; either by taking them
home, sponsoring them by paying monthly, or even helping
against many of the issues that these animals suffer from.
However, they also target their campaign at younger children
and they are the ones who will most likely want a pet and
would get attracted to a pet that they may see on a
commercial or advert.

4.  This campaign used many different strategies and techniques
in order to put their message across to the public. They use
many different forms of advertising to put out the message.
They use strong forms of advertising in which they ensure
that all there techniques are able to reach a broad wide range
of the public. They have used various posters, a
website, adverts and other forms of advertising to put across
there message of their campaign.

5. This is there website that the RSPCA have created. They have kept a good colour
scheme which is the colour blue and is associated with the RSPCA. Their logo is also
inserted in the top left hand corner which is easily noticeable and clear for the public
to associate this campaign with. They have a clear telephone number at the top and
all there tabs are right at the top making them easily accessible. They have a clear
sign up box for the public to get involved. The writing at the top is a little bit of
information about the campaign which is helpful so the public know what they are
getting involved with straight away.

6.  This is one of the RSPCA’s
posters that have been put out to
the public. They have used the
same logo once again which help
the public easily identify the
campaign. Their title is also in
the blue which is their main
colour. They have images which
help to show the public the
variety of animals that they could
adopt, sponsor and help. They
also have contact details that
have been made very clear for
the public to see and access.

7.  The RSPCA has been around for a long time and
have had a lot of success throughout the years
through their campaign. The RSPCA have helped
many different pets find a home and have put a
stop to animal abuse on various occasions. They
have many success stories on their website and
here are a few of them:
Two-year-old Tigger spent eight months in our care
before finally finding his perfect match
Daisy came into our care as a very poorly kitten.
Thanks to her foster carer Daisy now has a loving
permanent home