SlideShare una empresa de Scribd logo

The brand identity of "Dove"

•Descargar como PPTX, PDF•
•
Zaiga Kalnberzina
Zaiga Kalnberzina
Empresariales
1 de 6
DOVE REAL BEAUTY
SIGNALS The name of Dove: means bird.The Dove universally symbolizes innocence, gentleness, faith, marital affection, peace and constancy. Represented as a logo Colours: blue,white and gold Pay-off: Real Beauty
Non testimonials (BUT on adds don’t use model-type person) Non recognizable product shape
VALUES No lie (reinforce the pay off “Real Beauty” ) No fake Feelcomfortableasyou are No beauty stereotypes Beauty isnotaboutage
PERSONALITY Friendly Understandable Self-confident Self-esteem Mind-independent Unique
RELATIONSHIP PARITETICAL Not invasive brand The brand is a friend and the consumer is called to be the ambassador Foreverystepof a life cycleyou can have a ambassadorof the brandthatyou can take asanexample or a rolemodel

Recomendados

Brand identity Kapferer identity prism model
Brand identity Kapferer identity prism model Brand identity Kapferer identity prism model
Brand identity Kapferer identity prism model Sander Janssens
 
Dove Brand Analysis
Dove Brand AnalysisDove Brand Analysis
Dove Brand AnalysisNitesh Luthra
 
Dove Beauty Case Study
Dove Beauty Case StudyDove Beauty Case Study
Dove Beauty Case StudyElyse Schaefer
 
Dove- Evolution of a brand
Dove- Evolution of a brandDove- Evolution of a brand
Dove- Evolution of a brandSameer Mathur
 
Marketing Project
Marketing ProjectMarketing Project
Marketing Projectmluneau
 
Dove case study
Dove case studyDove case study
Dove case studySameer Mathur
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brandSameer Mathur
 
Dove: evolution of a brand
Dove: evolution of a brand Dove: evolution of a brand
Dove: evolution of a brand Sameer Mathur
 

Recomendados

Brand identity Kapferer identity prism model
Brand identity Kapferer identity prism model Brand identity Kapferer identity prism model
Brand identity Kapferer identity prism model Sander Janssens
 
Dove Brand Analysis
Dove Brand AnalysisDove Brand Analysis
Dove Brand AnalysisNitesh Luthra
 
Dove Beauty Case Study
Dove Beauty Case StudyDove Beauty Case Study
Dove Beauty Case StudyElyse Schaefer
 
Dove- Evolution of a brand
Dove- Evolution of a brandDove- Evolution of a brand
Dove- Evolution of a brandSameer Mathur
 
Marketing Project
Marketing ProjectMarketing Project
Marketing Projectmluneau
 
Dove case study
Dove case studyDove case study
Dove case studySameer Mathur
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brandSameer Mathur
 
Dove: evolution of a brand
Dove: evolution of a brand Dove: evolution of a brand
Dove: evolution of a brand Sameer Mathur
 
Nivea Marketing Strategy
Nivea Marketing StrategyNivea Marketing Strategy
Nivea Marketing StrategySurabhi Gupta
 
brand management Assignment 1, PATAGONIA
brand management Assignment 1, PATAGONIAbrand management Assignment 1, PATAGONIA
brand management Assignment 1, PATAGONIAAmy Birkett
 
Brand positioning model (Dove case study)
Brand positioning model (Dove case study)Brand positioning model (Dove case study)
Brand positioning model (Dove case study)An Le K.
 
DOVE REAL BEAUTY CAMPAIGN.pptx
DOVE REAL BEAUTY CAMPAIGN.pptxDOVE REAL BEAUTY CAMPAIGN.pptx
DOVE REAL BEAUTY CAMPAIGN.pptxViraj792860
 
Rebranding
RebrandingRebranding
RebrandingRohit Dobaria
 
Integrated Digital Campaign Planning for L'Oréal
Integrated Digital Campaign Planning for L'OréalIntegrated Digital Campaign Planning for L'Oréal
Integrated Digital Campaign Planning for L'OréalRonak Soni
 
Dove
DoveDove
DoveAnirudh Jindal
 
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUDOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUSameer Mathur
 
Dove evolution of a brand
Dove evolution of a brandDove evolution of a brand
Dove evolution of a brandShambhu Mandal
 
Dove Campaign For Real Beauty
Dove Campaign For Real BeautyDove Campaign For Real Beauty
Dove Campaign For Real BeautyMohamed Nassar
 
Brand Equity of Dove
Brand Equity of DoveBrand Equity of Dove
Brand Equity of DoveRidhima Arora
 
Dove Soap Changing Consumer Behavior for Women
Dove Soap Changing Consumer Behavior for Women Dove Soap Changing Consumer Behavior for Women
Dove Soap Changing Consumer Behavior for Women Swagat Rath
 
Dove 'Real Beauty' Campaign.pptx
Dove 'Real Beauty' Campaign.pptxDove 'Real Beauty' Campaign.pptx
Dove 'Real Beauty' Campaign.pptxBriannaMatthews7
 
Brand Building Strategy for Nivea
Brand Building Strategy for NiveaBrand Building Strategy for Nivea
Brand Building Strategy for NiveaNikita Sanghvi
 
Dove Hips Feel Good
Dove Hips Feel GoodDove Hips Feel Good
Dove Hips Feel GoodArief Akbar
 
Brand Managment: Nike; Building A Global Brand Case Analysis
Brand Managment: Nike; Building A Global Brand Case AnalysisBrand Managment: Nike; Building A Global Brand Case Analysis
Brand Managment: Nike; Building A Global Brand Case AnalysisAhmed Coucha, MBA, MSc
 
Nivea IMC presentation
Nivea IMC presentationNivea IMC presentation
Nivea IMC presentationganeshdigitaldutta
 
Case Study of Lifebuoy
Case Study of LifebuoyCase Study of Lifebuoy
Case Study of LifebuoySagar Anand
 
Sephora case study
Sephora case studySephora case study
Sephora case studyPooja Patil
 
Snapple Case Study
Snapple Case StudySnapple Case Study
Snapple Case Studysara_blue
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 

Más contenido relacionado

La actualidad más candente

Nivea Marketing Strategy
Nivea Marketing StrategyNivea Marketing Strategy
Nivea Marketing StrategySurabhi Gupta
 
brand management Assignment 1, PATAGONIA
brand management Assignment 1, PATAGONIAbrand management Assignment 1, PATAGONIA
brand management Assignment 1, PATAGONIAAmy Birkett
 
Brand positioning model (Dove case study)
Brand positioning model (Dove case study)Brand positioning model (Dove case study)
Brand positioning model (Dove case study)An Le K.
 
DOVE REAL BEAUTY CAMPAIGN.pptx
DOVE REAL BEAUTY CAMPAIGN.pptxDOVE REAL BEAUTY CAMPAIGN.pptx
DOVE REAL BEAUTY CAMPAIGN.pptxViraj792860
 
Integrated Digital Campaign Planning for L'Oréal
Integrated Digital Campaign Planning for L'OréalIntegrated Digital Campaign Planning for L'Oréal
Integrated Digital Campaign Planning for L'OréalRonak Soni
 
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUDOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUSameer Mathur
 
Dove evolution of a brand
Dove evolution of a brandDove evolution of a brand
Dove evolution of a brandShambhu Mandal
 
Dove Campaign For Real Beauty
Dove Campaign For Real BeautyDove Campaign For Real Beauty
Dove Campaign For Real BeautyMohamed Nassar
 
Brand Equity of Dove
Brand Equity of DoveBrand Equity of Dove
Brand Equity of DoveRidhima Arora
 
Dove Soap Changing Consumer Behavior for Women
Dove Soap Changing Consumer Behavior for Women Dove Soap Changing Consumer Behavior for Women
Dove Soap Changing Consumer Behavior for Women Swagat Rath
 
Dove 'Real Beauty' Campaign.pptx
Dove 'Real Beauty' Campaign.pptxDove 'Real Beauty' Campaign.pptx
Dove 'Real Beauty' Campaign.pptxBriannaMatthews7
 
Brand Building Strategy for Nivea
Brand Building Strategy for NiveaBrand Building Strategy for Nivea
Brand Building Strategy for NiveaNikita Sanghvi
 
Dove Hips Feel Good
Dove Hips Feel GoodDove Hips Feel Good
Dove Hips Feel GoodArief Akbar
 
Brand Managment: Nike; Building A Global Brand Case Analysis
Brand Managment: Nike; Building A Global Brand Case AnalysisBrand Managment: Nike; Building A Global Brand Case Analysis
Brand Managment: Nike; Building A Global Brand Case AnalysisAhmed Coucha, MBA, MSc
 
Case Study of Lifebuoy
Case Study of LifebuoyCase Study of Lifebuoy
Case Study of LifebuoySagar Anand
 
Sephora case study
Sephora case studySephora case study
Sephora case studyPooja Patil
 
Snapple Case Study
Snapple Case StudySnapple Case Study
Snapple Case Studysara_blue
 

La actualidad más candente (20)

Nivea Marketing Strategy
Nivea Marketing StrategyNivea Marketing Strategy
Nivea Marketing Strategy
 
brand management Assignment 1, PATAGONIA
brand management Assignment 1, PATAGONIAbrand management Assignment 1, PATAGONIA
brand management Assignment 1, PATAGONIA
 
Brand positioning model (Dove case study)
Brand positioning model (Dove case study)Brand positioning model (Dove case study)
Brand positioning model (Dove case study)
 
DOVE REAL BEAUTY CAMPAIGN.pptx
DOVE REAL BEAUTY CAMPAIGN.pptxDOVE REAL BEAUTY CAMPAIGN.pptx
DOVE REAL BEAUTY CAMPAIGN.pptx
 
Rebranding
RebrandingRebranding
Rebranding
 
Integrated Digital Campaign Planning for L'Oréal
Integrated Digital Campaign Planning for L'OréalIntegrated Digital Campaign Planning for L'Oréal
Integrated Digital Campaign Planning for L'Oréal
 
Dove
DoveDove
Dove
 
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUDOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
 
Dove evolution of a brand
Dove evolution of a brandDove evolution of a brand
Dove evolution of a brand
 
Dove Campaign For Real Beauty
Dove Campaign For Real BeautyDove Campaign For Real Beauty
Dove Campaign For Real Beauty
 
Brand Equity of Dove
Brand Equity of DoveBrand Equity of Dove
Brand Equity of Dove
 
Dove Soap Changing Consumer Behavior for Women
Dove Soap Changing Consumer Behavior for Women Dove Soap Changing Consumer Behavior for Women
Dove Soap Changing Consumer Behavior for Women
 
Dove 'Real Beauty' Campaign.pptx
Dove 'Real Beauty' Campaign.pptxDove 'Real Beauty' Campaign.pptx
Dove 'Real Beauty' Campaign.pptx
 
Brand Building Strategy for Nivea
Brand Building Strategy for NiveaBrand Building Strategy for Nivea
Brand Building Strategy for Nivea
 
Dove Hips Feel Good
Dove Hips Feel GoodDove Hips Feel Good
Dove Hips Feel Good
 
Brand Managment: Nike; Building A Global Brand Case Analysis
Brand Managment: Nike; Building A Global Brand Case AnalysisBrand Managment: Nike; Building A Global Brand Case Analysis
Brand Managment: Nike; Building A Global Brand Case Analysis
 
Nivea IMC presentation
Nivea IMC presentationNivea IMC presentation
Nivea IMC presentation
 
Case Study of Lifebuoy
Case Study of LifebuoyCase Study of Lifebuoy
Case Study of Lifebuoy
 
Sephora case study
Sephora case studySephora case study
Sephora case study
 
Snapple Case Study
Snapple Case StudySnapple Case Study
Snapple Case Study
 

Último

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 

Último (20)

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 

The brand identity of "Dove"

  • 2. SIGNALS The name of Dove: means bird.The Dove universally symbolizes innocence, gentleness, faith, marital affection, peace and constancy. Represented as a logo Colours: blue,white and gold Pay-off: Real Beauty
  • 3. Non testimonials (BUT on adds don’t use model-type person) Non recognizable product shape
  • 4. VALUES No lie (reinforce the pay off “Real Beauty” ) No fake Feelcomfortableasyou are No beauty stereotypes Beauty isnotaboutage
  • 5. PERSONALITY Friendly Understandable Self-confident Self-esteem Mind-independent Unique
  • 6. RELATIONSHIP PARITETICAL Not invasive brand The brand is a friend and the consumer is called to be the ambassador Foreverystepof a life cycleyou can have a ambassadorof the brandthatyou can take asanexample or a rolemodel