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Technology Inflow and Strategic Change In Sales and Distribution Affecting Business Outlook


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Technology Inflow and Strategic Change In Sales and Distribution Affecting Business Outlook

  1. 1. Zalak Sukhadia Nitin Sharma Tanvee Thaker Sumit Rana Jeevan Kumar Yasin Momin
  2. 2. Technology refers to the tools and machines people have invented to make life easier. Technology inflow is welcome in all those areas where local technology is not developed.
  3. 3. New technology may have to struggle for survival. The right area for technology inflow should be identified. All nations and government should look at globalization from a balance point of view.
  4. 4. There is a never-ending demand to make electronic goods smaller, faster, cheaper, and more powerful. The computer created a boom in nearly all business industries.
  5. 5. TWENTIETH CENTURY’S TOP TECHNOLOGISTS Technological inventions greatly affect your daily life. These percentages represent people’s opinions about who technologically influenced the twentieth century and beyond. John Logie Baird (mechanical TV) 23%
  6. 6. Makes people work easier and faster Saves time and create new jobs Less paper involved Easy of doing businesses in: • E-commerce • E-Tail • E-Ticket • and many more…
  7. 7. Technology skills will make you very attractive to an employer. E-workforce is when people work with computers while doing business.
  10. 10. 1.ATM:  'Automated Teller Machine  An electronic banking outlet, which allows customers to complete basic transactions without the aid of a branch representative 2.VIRTUAL DISPLAY CASE:  Its a large screen, rear projection video display and computer graphic system which shows images of shelves and merchandise on them they are located near store entrance
  11. 11. 3.KIOSK: An interactive kiosk is a computer terminal featuring specialized hardware and software designed within a public exhibit that provides access to information and applications for communication, commerce, entertainment, and education.
  12. 12. Tele kiosk Photo kiosk Movie ticket Restaurant kiosk Way finding kiosk Information kiosk
  13. 13. 4.MOBILE APP.  Internet applications that run on smartphones and other mobile devices.  FLIPKART,MYNTRA,JABONG  TAXI FOR SURE,MERU CABS  HIGHLIGHT 1. Available 24 * 7 2. Facilitate Customer Relationships 3. Cost-Effective Marketing 4. New Platforms for Software 5.Cod facility
  14. 14. 5.TRACKING SYSTEM:- a tracking system is used for the observing of persons or objects on the move and supplying a timely ordered sequence of respective location data to a model eg flipkart
  15. 15. 6.RADIO FREQUENCY IDENTIFICATION:-  Electronic devices used for storing information about the merchandise as well as for tracking them .  Besides information ,it stores information about when and where the product are made , where its component comes from , what’s its shelf and physical life. 7.IPTV:-  Internet Protocol TV.  television is delivered through the Internet's architecture. I. Live Television IPTV II. Time-Shifted Programming
  16. 16. a device that detects objects on a person's body for security screening purposes, without physically removing clothes or making physical contact
  17. 17. Meaning: It is the process of making a product or services available for use by a consumer using intermediaries. example: Parle-g has strong distribution for making available to every person. Its used intensive distribution strategy.
  18. 18.  A restructuring of an organization business and marketing plan that is typically performed in order to achieve an important objective.  it include shifts in a corporation’s policies, target market or organization structure.
  19. 19. Companies change their strategies to improve their long-term success, markets and resources. Corporate strategy changes can be made within a department or throughout the entire company.
  20. 20. Reason 1: The Company Enters a New Market:  company decide to explore a new market that the existing distributors do not service, it has the perfect opportunity to start fresh.  the existing distribution don’t service it there is no channel conflict to be worried about. If you currently sell through distribution it is now the time to try selling direct to the end user, and vice-versa.
  21. 21.  The existing distribution channel does not provide enough ROI then it’s time to explore more profitable channels such as the Internet.  they are also famous for squeezing the manufacturer of the last marketing dollar for things such as advertising and product placement.
  22. 22.  some type of retailers just can’t keep up with the modern day competition.  For example small mom and pop shops are loosing business to big retail chains that are able to provide a wider product assortment at much lower prices.
  23. 23. 1. Collaborative customer relationship management (CRM): Organizations must assemble and integrate customer relationship management (CRM) systems that enhance customer collaboration and build customer loyalty and exit barriers. 2. Outsourcing sales and marketing functions: Organizations must strategically outsource sales and marketing budgets to a new generation of businesses, including marketing agencies, e- commerce utilities and service providers, and e-channel partners to obtain talent, technical expertise, and cost efficiencies 3. Customer-centric organizations: Organizations must recast their familiar organizational and functional models, transforming them into a natural extension of customer segmentation, enterprise selling processes, and complex demand chain partnerships.
  24. 24. 4. Operationalizing e-care: Organizations must adopt enterprise-wide management of the customer care processes to ensure seamless service and enhanced intimacy across multiple-channel interfaces and throughout the customer lifecycle. 5. Hybrid distribution systems: Organizations must build multi- channel, hybrid distribution systems that leverage low-cost, high- touch technologies to improve cost efficiency, market coverage, and overall selling performance. 6. Value-added direct sales: Organizations must migrate the role of direct sales to better align high-touch, face-to-face selling interactions with high-value and high-margin products and services.
  25. 25. 7. Demand chain remediation: Organizations must restructure demand chain relationships to maximize value creation and customer access while leveraging costs and value-added channel partnerships. 8. Customer interaction centers: Organizations must consolidate and integrate call center, Web, e-mail, fax, and marketing technology assets to better manage selling resources, technology infrastructure, and customer interactions. 8. Product channel readiness: Organizations must design modular, "channel-ready" products optimized for specific sales channels, partners, and customer segments, improving personalization, ease of doing business, and transaction costs.
  26. 26. 10. Dynamic pricing and trading: Organizations must creatively manage the impact of buy- and sell-side technologies and trading communities on margins and pricing. 11. Changing role of branding: Organizations must aggressively build brand equity in e-channels, in virtual communities, and across multiple selling partners, channels, and points of interaction (POI). 11. Interactive direct marketing: Organizations must deploy new tools, approaches, and strategies for anticipating or influencing the way customers buy.
  27. 27. The next five years will bring more change in retail than last 100 year. All thanks to technological improvement Drop ‘run the business’ strategy hat and were the ‘change the business’ one
  28. 28.  The internet is one of the important thing that change the face of e- retailing.  Customer buy variety of products at sitting at home on their computer, television and access information about the product.  Small and medium enterprises (SMEs) have received sustainable focus from the national as well as international markets.  It also empowering sales channel to enable more cross channel activity.
  29. 29. It helps to 1. Improve merchandising 2. Supply chain 3. Marketing and promotion 4. Store operation decision
  30. 30.  Crypto currencies: it’s a alternative of credit cards, that does not carry same risk of fraud.  Autonomous Vehicles: it means same day delivering service.  Augmented Reality: it has some computer generated sensory input such as sound, video, graphics or GPS data to give the reality purchasing feelings.