Business Environment

1. Zalak
Sukhadia
Nitin
Sharma
Tanvee
Thaker
Sumit
Rana
Jeevan
Kumar
Yasin
Momin

2. Technology refers to the tools and
machines people have invented to make
life easier.
Technology inflow is welcome in all those
areas where local technology is not
developed.

3. New technology may have to struggle for
survival.
The right area for technology inflow should
be identified.
All nations and government should look at
globalization from a balance point of view.

4. There is a never-ending demand to make
electronic goods smaller, faster, cheaper,
and more powerful.
The computer created a boom in nearly all
business industries.

5. TWENTIETH CENTURY’S TOP TECHNOLOGISTS
Technological inventions greatly affect your daily life. These
percentages represent people’s opinions about who technologically
influenced the twentieth century and beyond.
John Logie Baird (mechanical TV) 23%

6. Makes people work easier and faster
Saves time and create new jobs
Less paper involved
Easy of doing businesses in:
• E-commerce
• E-Tail
• E-Ticket
• and many more…

7. Technology skills will make you very
attractive to an employer.
E-workforce is when people work with
computers while doing business.

8. Bricks-and-Clicks
BRICKS-AND-MORTAR CLICKS-AND-MORTAR
RETAIL
E-TAIL
C O N S U M E R S

9. ATM
VIRTUAL DISPLAY CASE
KIOSK
MOBILE APP
TRACKING SYSTEM.
RADIO FREQUENCY IDENTIFICATION
IPTV
BODY SCANNER

10. 1.ATM:
 'Automated Teller Machine
 An electronic banking outlet, which allows
customers to complete basic transactions
without the aid of a branch representative
2.VIRTUAL DISPLAY CASE:
 Its a large screen, rear projection video
display and computer graphic system which
shows images of shelves and merchandise
on them they are located near store entrance

11. 3.KIOSK:
An interactive kiosk is a computer terminal
featuring specialized hardware and
software designed within a public exhibit
that provides access to information and
applications for communication,
commerce, entertainment, and education.

12. Tele kiosk
Photo kiosk
Movie ticket
Restaurant kiosk
Way finding kiosk
Information kiosk

13. 4.MOBILE APP.
 Internet applications that run on smartphones and other
mobile devices.
 FLIPKART,MYNTRA,JABONG
 TAXI FOR SURE,MERU CABS
 HIGHLIGHT
1. Available 24 * 7
2. Facilitate Customer Relationships
3. Cost-Effective Marketing
4. New Platforms for Software
5.Cod facility
6.delivery

14. 5.TRACKING SYSTEM:-
a tracking system is used for the
observing of persons or objects on the
move and supplying a timely ordered
sequence of respective location data to a
model
eg flipkart

15. 6.RADIO FREQUENCY IDENTIFICATION:-
 Electronic devices used for storing information about the
merchandise as well as for tracking them .
 Besides information ,it stores information about when and
where the product are made , where its component comes
from , what’s its shelf and physical life.
7.IPTV:-
 Internet Protocol TV.
 television is delivered through the Internet's architecture.
I. Live Television IPTV
II. Time-Shifted Programming

16. a device that detects objects on a person's
body for security screening purposes,
without physically removing clothes or
making physical contact

17. Meaning:
It is the process of making a product or services available
for use by a consumer using intermediaries.
example:
Parle-g has strong distribution for making available to
every person. Its used intensive distribution strategy.

18.  A restructuring of an organization business and
marketing plan that is typically performed in
order to achieve an important objective.
 it include shifts in a corporation’s policies, target
market or organization structure.

19. Companies change their strategies to
improve their long-term success, markets and
resources.
Corporate strategy changes can be made
within a department or throughout the entire
company.

20. Reason 1: The Company Enters a New
Market:
 company decide to explore a new market that the existing distributors do
not service, it has the perfect opportunity to start fresh.
 the existing distribution don’t service it there is no channel conflict to be
worried about. If you currently sell through distribution it is now the time to
try selling direct to the end user, and vice-versa.

21.  The existing distribution channel does not
provide enough ROI then it’s time to explore
more profitable channels such as the Internet.
 they are also famous for squeezing the
manufacturer of the last marketing dollar for
things such as advertising and product
placement.

22.  some type of retailers just can’t keep up with the modern day
competition.
 For example small mom and pop shops are loosing
business to big retail chains that are able to provide a wider
product assortment at much lower prices.

24. 1. Collaborative customer relationship management
(CRM): Organizations must assemble and integrate customer
relationship management (CRM) systems that enhance customer
collaboration and build customer loyalty and exit barriers.
2. Outsourcing sales and marketing functions: Organizations must
strategically outsource sales and marketing budgets to a new
generation of businesses, including marketing agencies, e-
commerce utilities and service providers, and e-channel partners to
obtain talent, technical expertise, and cost efficiencies
3. Customer-centric organizations: Organizations must recast their
familiar organizational and functional models, transforming them into
a natural extension of customer segmentation, enterprise selling
processes, and complex demand chain partnerships.

25. 4. Operationalizing e-care: Organizations must adopt enterprise-wide
management of the customer care processes to ensure seamless
service and enhanced intimacy across multiple-channel interfaces
and throughout the customer lifecycle.
5. Hybrid distribution systems: Organizations must build multi-
channel, hybrid distribution systems that leverage low-cost, high-
touch technologies to improve cost efficiency, market coverage, and
overall selling performance.
6. Value-added direct sales: Organizations must migrate the role of
direct sales to better align high-touch, face-to-face selling interactions
with high-value and high-margin products and services.

26. 7. Demand chain remediation: Organizations must restructure
demand chain relationships to maximize value creation and
customer access while leveraging costs and value-added channel
partnerships.
8. Customer interaction centers: Organizations must consolidate
and integrate call center, Web, e-mail, fax, and marketing
technology assets to better manage selling resources, technology
infrastructure, and customer interactions.
8. Product channel readiness: Organizations must design modular,
"channel-ready" products optimized for specific sales channels,
partners, and customer segments, improving personalization, ease
of doing business, and transaction costs.

27. 10. Dynamic pricing and trading: Organizations must creatively
manage the impact of buy- and sell-side technologies and trading
communities on margins and pricing.
11. Changing role of branding: Organizations must aggressively
build brand equity in e-channels, in virtual communities, and across
multiple selling partners, channels, and points of interaction (POI).
11. Interactive direct marketing: Organizations must deploy new
tools, approaches, and strategies for anticipating or influencing the
way customers buy.

28. The next five years will bring more change in
retail than last 100 year.
All thanks to technological improvement
Drop ‘run the business’ strategy hat and were
the ‘change the business’ one

29.  The internet is one of the important thing that
change the face of e- retailing.
 Customer buy variety of products at sitting at
home on their computer, television and access
information about the product.
 Small and medium enterprises (SMEs) have
received sustainable focus from the national as
well as international markets.
 It also empowering sales channel to enable more
cross channel activity.

30. It helps to
1. Improve merchandising
2. Supply chain
3. Marketing and promotion
4. Store operation decision

31.  Crypto currencies: it’s a alternative of credit
cards, that does not carry same risk of fraud.
 Autonomous Vehicles: it means same day
delivering service.
 Augmented Reality: it has some computer
generated sensory input such as sound,
video, graphics or GPS data to give the reality
purchasing feelings.