The native advertising is only becoming more popular with years. But how does it influence the Mobile Gaming market? We at ZENNA decided to take a look at the current Advertising market situation, and in September 2016 we contacted some major gaming companies and private advertisers in order to find out.

1. NATIVE
ADVERTISING
STUDY
#NATIVE ADVERTISING #INFLUENCERS
#ADVERTISING ZENNA

2. We, at ZENNA, decided to take a look at the current
Advertising market situation and in September 2016 we
contacted some major gaming companies and a number of
private advertisers.
ZENNZENNA

3. What % of users who have any experience with
native advertising & influencers marketing?
ENNAZENNA

4. More than 60% of the respondents say they were not satisfied with results of their
Performance ad campaigns and state that advertising through theme-based
sources is a thing more useful to branding companies.
ZENNAZENNA

5. ZENNA

6. ZENNA

7. Based on the facts above, we can draw the
following conclusions:
ZENNZENNA
1.Too high expectations
2. Too little effort when creating a campaign
3. Poorly chosen sources

8. What factors could prevent you from
starting a game influencer marketing
campaigns?
ZENN
Time is one of the major factors which may prevent advertisers from actively
working with direct traffic sources.
ZENNA

9. Do you consider that game influencer
marketing could be a new effective channel
to acquire users in the nearest future?
ZENNZENNA
Working with influencers is a perspective area for both indie devs with limited
budget and for AAA projects for branding or performance advertising.

10. Would prefer to contact game influencers
directly or use automated platform for
sharing your game with them and receive
the corresponding video reviews?
ZENNZENNA
More than 40% of pollers want to see services for integration with direct sources
on the market as soon as possible.