This is a Presentation for Brand Building and Communication Plan of a Retail Company.

1. SUGAR RUSH
BRAND BUILDING AND COMMUNICATION PLAN
Created and Presented by Zest Media

2. INTRODUCING

3. Zest Media is a full fledged creative media agency. We, at Zest Media deliver excellence in all kinds of creative
services. We are a team of young creative masterminds including professional graphics designers, copywriters,
creative writers, strategists, digital and traditional advertising professionals. From scratch we can provide 360 degree
creative solution comprises of conventional and mostly digital solutions.
We promise to deliver excellence in every aspect of our service. We, at Zest Media can write, design and execute
almost everything related to business and communication. With our last 5 years of experiences in creative advertising,
we are very enthusiastic about delivering the best service. We are solid and precise with full of finesse.
ABOUT US

4. *our mission
• Satisfy our clients by providing the
best media support.
• Deliver the highest level of
professionalism and excellence in
every aspect of our works.
• Provide strategic counsel, creative
solutions and timely, responsive
services.

5. creativedevelopment
• Logo and Mnemonic
• Corporate Identity
• Typography
• Poster, Banner, Billboard,
• Back drop, Flyer and Leaflet
• Press Advertisements
• Brochure, Booklet
• Certificates, Greeting Cards and Dangler
• Product Packaging
• Photo Editing, Retouch and Manipulation
• Creative Content
• Creative Advertisement Copywriting
• Slogans and Jingle
• Marketing Campaigns
• Brochure Contents
• Mission Statements
• Business Names
• Ad Materials
• Stage Design
digital• Facebook Advertising
• Facebook Page Management
• Digital Promotional Strategy
• YouTube and Google Marketing
• Web space purchase
• Viral Video
• Viral Content
• Search Engine Optimization
• Web Design
• Web Application
• Web Activation
• Digital Billboard and Banner
• Web Contents
what we do

6. HOW WE WORK
IDENTIFY
First of all, we identify
problems
SKETCH
Then we conduct
research and sketch
our strategic plan to
solve the problems
IDEATE
We come up with
Creative ideas aligned
with strategic plan
DESIGN
We create and design
contents for Creative
execution
DELIVER
We deliver the right
content to the right
people and at the right
place

7. CREATIVE PROCESS OF WORK
Brainstorm
Concept
Design Development
Revision
Final Product
Drafts
Selection

8. WAY TO SUCCESS
A business is not a strong business until it is converted into a brand. Only a brand can ensure success both
imagery and monetary. Nothing else can. It seems you are successful now. But apparently not. Because success
comes after 4 major steps in your brand building process
CREATE
Create Right payoff line,
Innovative Content. Think
how you want to be
perceived in public
STAND OUT
Think about who your
audience is. Stay sharp &
identify where you can
innovate
BE CONSISTENT
Brand is the Brain, and
Outreach is Body. Align your
promotional activity with
the brand. Capture brand’s
essence
KEEP FAITH
The road to brand success
is often long and difficult.
Keep your heart set on your
goal and look to your
guiding stars to direct you
towards it

9. WHY US ?
We Deliver the products
having excellence in
quality that meet global
standard. Our campaign
proposals are the proof of
it.
Uncompromising Quality
We offer unbeatable
price in the industry. I
every proposal we show
price comparison in this
industry. We aspire to
change the ‘pocket
cutting’ perception of
creative agencies by
offering extremely
competitive pricing.
Competitive Pricing
We have gained our
experiences in media and
communication for years.
We have our expert and
dedicated team to handle
any situation and deal
with clients’ diversified
needs. We are enough
skillful to create, design
and execute any creative
campaign that suits your
business.
Skill & Experience
We understand your need.
We identify your demand.
We know your situation.
We plan strategy that
suits you.
We create for you and
design your imagination.
We care for your money.
We desire your success.
Moreover, we value you.
Value YOU

10. SUGAR RUSH
Importer of Victoria’s Secret, Jewelry and Cosmetics Item and
Exclusive Women’s Clothing Designer.
INTRODUCING

11. WHEN WAS THE LAST TIME YOU VISITED A SHOPPING MALL?
MAY BE YESTERDAY. MAY BE A WEEK AGO. MAY BE A MONTH AGO.
BUT HONESTLY…
WHILE YOU WERE ROAMING AROUND, DID YOU NOTICE ANY
ADVERTISEMENT? ANY POSTER, BANNER OR ANYTHING?
MAY BE YES. MAY BE NO.

12. BUT DO YOU REALLY CARE ABOUT WHAT THEY SAID?
NO. YOU DIDN’T. NO ONE DOES EVEN. PEOPLE ONLY NOTICE AND CARE
ABOUT THE ADVERTISEMENT THAT HAS STRONG ASSOCIATION WITH
THEMSELVES. PEOPLE ALWAYS WANT TO RELATE THEIR PERCEPTION
WITH THE BRAND PERSONALITY.

13. SO, ULTIMATELY, WHAT SHOULD WE DO WITH YOUR BUSINESS?
BOOSTING SALES…
NO !
MAKING PROFIT…
NO !
BECAUSE, AT PRESENT YOU ARE CONSIDERING ONLY THE MONETARY
VALUE.
BUT AFTERWARDS, YOU HAVE TO SUFFER.
IN A LONG RUN, YOU NEED A STRONG BASE TO STAND STILL.
AND THE BASE IS THE BRAND.

14. BRAND IS NOT ABOUT PRODUCT OR SERVICE. IT IS ABOUT THE
PHILOSOPHY THAT PEOPLE BELIEVE. IT IS A DISTINCTIVE IMAGE THAT IS
CREATED ON THEIR TOP OF MINDS.

15. Research Findings
Your outlet position is far away from the POSM you planted (in the
ground floor). And apparently, your store is located in a very backward
position on the 4th floor which is hard to find for a customer.
POSM  Point of Sales Material (Banner, Poster, Wobbler, Dangler, Table topper etc.)

16. And you have no media presence. Customers have no idea about
what your brand delivers to them. Once in a period of time you do
online promotion. But it has no strategic point of view. People don’t
find you - out of the box because you have no customer engagement.
Research Findings

17. Still you have a temporary client base on Facebook because of your
fast mover advantage. But you are not delivering any brand promise
to them. They are not aware about your brand. Apart from a select
few, most of them take it as experimental.
Research Findings

18. The market is saturated and dominated by branded products.
Although you are also offering unique and branded products, but
those have no exposure to the customer. You are not doing any
strategic promotional activity that can lead you to success.
Research Findings

19. SITUATION ANALYSIS
Journey
begins
Started in
2012
20K Facebook likes
Decreasing
In store customer
No No
Promotion
BRAND
Image
Potential
Market
Growing and
aggressive
f
Competitors
SUGAR RUSH

20. Room to Expand
Market is still
unsaturated
OPPOTUNITY
Competitors are
capturing media
Spaces in digital
media are been
capturing by
competitors
THREAT
Strong Exposure
Can reach over 20
thousand people
through social media
STRENGTH
No Brand Image
Doing business as a
company but not as
a brand
WEAKNESS
SWOT ANALYSIS
BRAND
BUILDING
After considering our strength,
weakness, opportunity and threat,
we have realized that it is high
time to build SUGAR RUSH as a
brand. Because a company can do
business well, but to sustain for
the longest period of time, it has
to be a BRAND
“

21. BRAND POSITIONING
A brand that offers some ingredients to adorn your daily lifestyle
SUGAR RUSH  REDEIFINING STYLEUNIQUE PRODUCTS 
To self dependent urban women, 22-40, who want to do as much as possible for their own
enjoyment, Sugar Rush is the one step solution for them that gives you the best collection of
exclusive clothing, cosmetics, jewelry and accessories, so you can adorn your daily lifestyle.
That’s because Sugar Rush has unique design dresses complied with modern fashion trend
and it imports luxurious perfumes, jewelry and cosmetics of renowned brands that suit you.

22. SUGAR RUSH
redefining style
PAYOFF LINE

23. Step 1 - Brand Awareness
Logo & Grid
Creating a unique & simple logo that presents your brand’s elegance. Creating a specific grid that
creates a distinctive image in customers’ mind
Brand Philosophy
Creating brand’s distinctiveness. What you are delivering to customers? Convenience? Low price? Extreme
quality? Or what? What is the brand’s promise? and the payoff line?

24. Step 2 - Brand Awareness (cont.)
Stationary Items
Creating supporting stationary items (visiting card, envelop, letterhead, shopping bag, t-shirt, cap, product
label etc.) that carry out your image to the customers’ home
Physical Presence
Creating mini-pole, banner, poster, sticker, shop branding, outlet design

25. Step 3 - Primitive Campaign
Viral
Viral, funny and engaging video on YouTube. As its very cost effective and works 300 times effectively than
traditional advertisement.
Social Marketing
Maintaining a well established Facebook page, operating strategic advertising through it, making interesting
contents including fun facts, tips; promoting store, attractive product showcase, engaging posts and cover
photo.

26. Step 4 - Primitive Campaign (cont.)
Mobile Marketing
Mobile / sms marketing to specific target customer according to our own database.
Website
Creating a well classified website that presents your products category, shop information and it enhances your
value to customers.

27. Step 5 - Advance Campaign
Event & Activation
Facebook app development. Online activation has the greatest effect on sales. Physical event and activation
is also possible

28. Going Digital
From a recent study on digital media of Bangladesh, we have come up with a statistical viewpoint
3,60,00,000
Internet users
11,00,00,000
Mobile subscribers
60,00,000
People in Social
media
ROI is measurable
Interacting with the actual target market
Brands shifting their communication to digital
media
 We should break the clutter by creating a distinctive
image
 Take strategic decision
 Customer engagement
What should we do?*  Use mainstream media
 Ignore a large chunk of potential customer
 Execute random promotional campaign
What should not*

29. Mobile Marketing
One of the most effective campaign tool to reach most of your target
market is mobile / sms marketing.
We have our own mobile number database of around 17 lac people of
Dhaka who are 20+ and doing job as executives at least.
7 lac plus
Female
10 lac plus
Male
Campaign brief
A corporate number will be selected for you and sms
will be sent to your targeted people as per your
desired geographic and demographic segmentation.
*
17 lac
Phone
Numbers
+

30. Logo (Option 1)

31. Logo (Option 2)

32. Logo Variants (Option 1)

33. Logo (Option 3)

34. Logo (Option 4,5,6)

35. Logo (Option 7: modification of option1)

36. Fromnowonwards,wearepresentingeachandevery
contentsbyusingthislogo

37. BRANDPERSONALITY

38. OR MORESOPHISTICATEDLY

39. AND WITHGRANDEUR

40. CORPORATEIDENTITY(ENVELOPE)

41. CORPORATEIDENTITY(VISITINGCARD)

43. CORPORATEIDENTITY(REALLIFEVIEW)

44. SHOPPINGBAG DESIGN

46. PRODUCTTAG / LABEL DESIGN

47. PRODUCTTAG / LABEL (REAL LIFE VIEW)

48. PRODUCTTAG / LABEL (REAL LIFE VIEW)

49. FACEBOOKCONTENT(PRIMARYGRID)

50. FACEBOOKCONTENT(SECONDARYGRID)

51. HORIZONTALEXECUTION

52. VERTICALEXECUTION

53. FACEBOOKCOVERPHOTO1

54. FACEBOOKCOVERPHOTO2

55. FACEBOOKCOVERPHOTO3

56. FACEBOOKCOVERPHOTO4

57. FACEBOOKCOVERPHOTO5

58. STANDINGX-BANNER1

59. STANDINGX-BANNER2

60. STANDINGX-BANNER1(REALLIFEVIEW)

61. STANDINGX-BANNER2(REALLIFEVIEW)

63. WEBSITE (HOME PAGE)

64. WEBSITE (SINGLE PAGE)

65. OUR TEAM IS
PROUDTODELIVER
ORIGINAL&FRESH
MARKETINGSOLUTIONS
SO
THINK BIG
WIN THE WORLD

66. OUR EXCLUSIVE PRICING
Creative Charge Comparison
Item Avg. Agency Charge Our Charge We are offering Less
Brand Plan 100000 5000 95%
Logo 60000 2500 96%
Grid 20000 1000 95%
Card/ envelop/ Letterhead 30000 1000 97%
Hang Tag/ Label 10000 500 95%
X standing Banner X 2 50000 2500 95%
Poster 10000 1000 90%
Cover Photo 10000 1000 90%
Secondary Grid 10000 Free with primary grid 100%
Website 50000 3000 94%
Shopping Bag 10000 500 95%
Total 260000 18000 93%
Agency Commission 39000 2700
Total Cost 299000 20700 93%

67. 01673326873
zestmedia666@gmail.com
Shoyeb Imteaz
https://www.facebook.com/zest.media.bd
Website is under construction
You can also find us at:
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