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2. Name: Mark
Thompson
Demographic and psychographic
:details
Character name: Mark Thompson Age: 35
Marital status: Single
:actions
Mark has a passion for technology and tools.
He enjoys keeping up with the latest trends in
smartphones ,smart home devices and other
advanced technologies. In his spare time ,
Mark also enjoys games ,watching science
fiction movies and trying new software and
apps.
:points
He needs to relax from stress, finds it
difficultto save because of his trips, he
.always follows the bad news
Amazon

3. Advocac
y
Onboaarding
Purchas
e
consideration
Awarenes
s
User actions
Touchpoints
Emotion
s
Pain points
Possibi
e soltio
ns
- onlineADS
Mark surfs the tech forums
online and comes across
discussions about a new
smartwatch with advanced
health tracking features.
Website
Amazon.com
Booking Shop
Receives regular
updates from Amazon
about shipment status
and estimated delivery
date.
slow service
Sends Mark a follow-up email
asking for his feedback and
offering helpful tips on making
better use of the smartwatch.
Mark appreciates the gesture
and leaves a positive
comment on the product page.
Mark recommends
buying from
Amazon and
benefiting from its
global services

4. Group members
Rana Asiri : 2012350
Sara althagafi 1914773
• Title: Consumer Behavior
Dr :Hanadi Sami Bakrman