Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog

2. Logos are part of a brand’s
identity.
They are used for identification –
like an ID card!

5. The logo represents the company in a simple but
bold manner. The image is abstract and stylized to
give visual interest.
Symbol or Icon Logos

6. Uniquely styled text logos that spell out the company
or brand name. Most of the time, custom fonts are
created specifically for brands.
Word Mark Logos

7. Exclusively typographic. They use a symbol
representing the company through the use of its
initials or the brands first letter.
Letter Mark Logos

8. Logos combine a word mark and a symbol or icon to
be flexible. This logo can use of either or both
elements across a variety of applications.
Combination Mark Logos

9. An emblem logo encases the company name within
the design.
Emblem Logos

10. People should know which company it is
and what it offers by the logo alone.

11. Now that you know the types
of logos, let’s get to the
secrets of logo design.

12. Professional logo designers
keep the following in mind:

13. #1 Simple design
Powerful and eye-catching is key.

14. #2 Effective at any size
Think – does it work on billboards and
business cards?

15. #3 Colors matter
You need to clearly follow the brand’s colors,
or the logo is unrecognizable.

16. #4 Describe what they are about
An effective design must reference what the
brand does.
Space Exploring
Cooking Product

17. #5 Typography choice matters
Fonts tell what people the brand wants to
attract.

18. #6 Create a feeling
What does a customer feel about the brand?
You imagine your
favorite Disney movie.
You imagine eating
these at a party.

19. #7 Know historical significance
Metaphors and storytelling are great ways to
build up a brand. But watch out for the
wrong message.
In Greek
mythology, Nike was
a goddess who
personified victory.
The Starbucks Siren is a
Greek mythological creature
that represents obsession,
addiction, and death.

20. #8 Symbolism
Clever logos have hidden meanings or
subliminal messages about the brand.

21. You are now ready to design
like a professional!
Good Luck!

22. A presentation by
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