Social media innovations, together with rapidly improving data sharing methodologies, are enabling individuals and groups to instantly disseminate, or ‘broadcast’, messages across many diverse networks. This phenomenon, combined with the growing use of social media services for sharing and coordinating intentions, led me to develop the concept of “intention broadcasting”.

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A model for Computer-mediated
Intention Sharing and Coordinating

2. Media Lab,
University of Art & Design
Helsinki
We’re a social
media agency

3. Culture and Civilization

4. Needs & Desires
Goals
INTENTIONS
Actions

5. now
What is happening is already past.

6. next
What is happening is the future!

7. New ways to broadcast

8. Personal networks
We can instantly reach out to multiple networks.

9. Social Intentions
Share and coordinating plans
Organize spontaneous get-togethers
Going for One?

10. Entrepreneurship as Intention
Nothing can happen
without people first
sharing their intentions.

11. Silence is golden
Sharing travel destinations
Second-hand goods exchange
Freelance services, plumbers,
baby-sitting, etc.
Julija Raulas

12. Car sharing
Intention: City A to City B, Sunday
Crowdsourced: private drivers
Collated: who, when, where, how + rating

13. Freelance work
Intention: plumber, fix sink, Saturday
Crowdsourced: freelancers and skilled hobbyists
Collated: Info: cost, rating, availability

14. Not so smart
A Google search of “red
tricycle for sale in
Helsinki” currently
produces near useless
results.

15. Practical Possibilities
context “real-time” search push notifications

16. Intention: red tricycle, 50 euros, local area
Crowdsourced: stores second-hand
Collated: results come to you

17. Knowing Intentions is Power

18. Intention Ads
Let’s breakfast at ... on ... at ...
Search or add place
* Dottie’s - crave homemade breakfast?
Mama's on Washington Square
Rose's Café
6 October
Original Joe's
You are in San Francisco, USA Change

19. IB-system Model
Not every IB-system uses all
these phases.

20. Problem with intentions
Hard to automate
Plans need to flexible
Capturing of low-level
spontaneous intentions

21. Manageable
calling
email SMS
Twitter

22. Groups

23. Movement Patterns
Yahoo’s

24. Sentiment Analysis

25. Intentions and the Pragmatic Web
“The coordinating of meaning, context and
intention to facilitate communication and
cooperation in achieving desired outcomes.”

26. The Good Butler

27. Habits, quirks and intentions

28. Forewarned
Faster
More efficient
More personal

29. Predictive Social Media Analytics
The mining and analysis of social media
data for self-reflection, pattern
extrapolation and future forecasting.
Jarno Koponene Jose Simoes
Media Lab Helsinki, Fraunhofer FOKUS
FutureSelf Exploring potential
for advertising as a
case-study

30. Thanks!
richard@zipipop.com

31. zipitheory.blogspot.com