This presentation is an overview of the biggest players worldwide in the mobile messaging market: their different monetisation strategies, their pros and cons and how the animated messages that Zoobe provides are the next step towards making mobile communications more emotional.

1. WHO OWNS
YOUR CHATS?
#SUSBerlin
@Zoobeapp

2. WHO OWNS
YOUR CHATS?

3. THAT’S WHO

4. OVERVIEW
SM vs MOBILE INSTANT MESSENGERS (MIM)
MONETIZING STRATEGIES
NUMBERSAND FEATURES
FUTURE OF MIMs
SOURCE: DELOITTE

5. 0
100
200
300
400
500
600
700
800
8
10
12
14
16
18
20
2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3 2014 Q4
MILLIONUSD
DEALS
FUNDING ACTIVITY MESSAGING APPS
Funding (Mobile Messaging Apps) Deals (Mobile Messaging Apps)
YOY DEAL GROWTH: +35%
YOYFUNDING GROWTH: +400%
2011 2012 2013 2014 2015
0
5
10
15
20
25
30
35
MESSAGES SENT PER DAY IN BN
WHATSAPP
SMS
THE MARKET IS HOTMESSENGERS ARE THE NEW SOCIAL NETWORKS
SOURCE: THE ECONOMIST, CB INSIGHTS

6. WHATSAPP + FB MESSENGER + WECHAT +VIBER =
2.2B MONTHLYACTIVER USERS,ALL ON MOBILE
FB,TWITTER, LINKEDIN, INSTAGRAM
SAME NUMBER BUT LOTS DESKTOP ONLYUSERS
THE MARKET IS HOTMESSENGERS ARE THE NEW SOCIAL NETWORKS
SOURCE: BUSINESS INSIDER

7. THE MARKET IS HOTMESSENGERS ARE THE NEW SOCIAL NETWORKS
SOURCE: BUSINESS INSIDER

8. 50B MOBILE INSTANT MESSAGES DAILYIN 2014,
ONLY21B SMS DAILY
BUT MIMs ONLYGENERATED
$2BAGAINST $100B IN SMS
SOURCE: DELOITTE
THE MARKET IS HOT

9. WHICH MESSENGERS DOYOU USE?TIME TO CONFESS

10. WHICH MESSENGERS DOYOU USE?

11. LOADS OF THEM!
PLAYERS

12. AND NUMBERS ARE TRICKY
COMPETITION IS HARD
SOURCE: FORBES

13. AND NUMBERS ARE TRICKY
COMPETITION IS HARD
SOURCE: WSJ

14. WHAT DO YOU LIKE THE MOST ABOUT YOUR MESSENGER
WHAT’S SO COOL?

15. WHAT’S SO COOL?
SMS,VOICE MESSAGE, PICS &VIDEOS, LOCATION,
VOICE &VIDEO CALLS, PAYMENTS,
BRAND CHANNELS, STICKERS, GAMES, PUSH
NOTIFICATIONS, E-COMMERCE, FOOD DELIVERY,
TAXIS...

16. WHAT’S SO COOL?
NOT SUCHTHINGAS OFFLINE
APLATFORM IN EVERYONE’S POCKET
ENTRYTO UNEDUCATED CONSUMERS
NO CURATED FEED

17. WHAT’S SO COOL?
NO LIMITS OF COUNTRY, HARDWARE, OPERATOR
MORE PRIVACY
REPLACE E-MAIL, SM, PC IM, CALLS, FACETO FACE
ADDICTIVE

18. FB MESSENGER
2YEARSAGO LOOSINGTHE LEAD
NOWCLIMBED BACKTO #1
MOBILE FIRST +ACQUISITIONS + COPYPASTE
FB 1.40B MAU* &MESSENGER 600M MAU
*MONTHLY ACTIVE USERS

19. FB MESSENGER

20. FB MESSENGER

21. WHATSAPP
800M MAU, 70% DAILY, 30B DAILYMESSAGES
NOADS, NO STICKERS, NO GAMES
JUSTADDED CALLS, INTERNET PLANS,
DESKTOPVERSION FORANDROID

22. WHATSAPP

23. WHATSAPP

24. WHATSAPP

25. TWITTER
302M MAU. 80% MOBILE, 100M DAU,
500M DAILYTWEETS
1st SN WITH MIM FEATURES (DMs)
ADDED PICS ON DMs &GROUP CHAT
SOURCE: TWITTER

26. TWITTER
SOURCE: TWITTER

27. iMESSAGE
USERS LOCKED WITHIN iOS BUT SYNCHS
iPOD, iPAD, iPHONE &MAC
COPYPASTE SINCE iOS 8
MOBILE &DESKTOP

28. iMESSAGE

29. LINE
OWNED BYNAVER
600M USERS, 205M MAU,
1,88B STICKERS DAILY
$600M SALES, $112M REVENUE
MOBILE &DESKTOP + FAMILYOFAPPS

30. LINE

31. LINE

32. LINE

33. LINE

34. LINE

35. LINE

36. KAKAOTALK
PIONEEREDTHE BUSINESS MODEL
TOOK MONEYFROM NAVER
170M USERS, 50M MAU,
95% PENETRATION IN SOUTH KOREA,
$120M PROFIT IN 2014
SOURCE: FORBES

37. KAKAOTALK

38. KAKAOTALK

39. WECHAT / WEIXIN / QQ
1.1B USERS, 500M MAU
COPYPASTED KAKAOTALK &LINE
IN CHINA, + WECHAT OFFICIALACCOUNTS
CREATED DAILYTHAN WEBSITES
OWNED BYTENCENT, MOBILE &DESKTOP

40. WECHAT / WEIXIN / QQ
SOURCE: TECH IN ASIA

41. WECHAT / WEIXIN / QQ

42. SNAPCHAT
100-200M MAU, 400M SNAPS DAILY
70% WOMENAND UNDER 25YEARS OLD
YOUNGEST &FASTEST GROWING MIM
EPHIMERAL CONTENT,TURNED DOWN 3B FROM FB,
NOWVALUATIONAT 10B-20B
MOBILE ONLY
SOURCE: BUSINESS INSIDER

43. SNAPCHAT

44. SNAPCHAT

45. TANGO
200M USERS, 70M MAU
$215M FROMALIBABA($25B IPO)
ALIBABA+VALUETHANAMAZON &EBAY
MISSED ONASIA, GOINTAFTERTHE WORLD

46. VIBER
300M USERS, 100M MAU
RAKUTEN BOUGHT IF FOR $900M
1st FOCUS ON FREEVOICE CALLS, NOWSTICKERS,
GAMES, BRAND CHANNELS
MOBILE &DESKTOP

47. ZOOBE ONVIBER

48. KIK
200M USERS, 1stM IN 15 DAYS
REQUIRES USERNAME, NOT PHONE NUMBER
THETWITTER OF MIMs
INTEGRATED BROWSING WITHINAPP, MOBILE ONLY

49. ZOOBE ON KIK

50. ABOUT ZOOBEZOOBE ENTERTAINS YOU
WHY TEXT? SAY IT WITH CHARACTER!

51. BRANDED CHARACTERSCHARACTER MESSAGING
ZOOBE IS A UNIQUE 3D ANIMATED VIDEO MESSAGE SERVICE FOR MOBILE DEVICES

52. HOWDOES IT WORK
IT‘S PERSONAL:
PICK YOUR CHARACTER
IT‘S EMOTIONAL:
RECORD YOUR MESSAGE
IT‘S FAST:
SHARE WITH FRIENDS

53. ACHIEVEMENTSZOOBE: THE 100% SMILE APP

54. THE POTENTIAL
* IN DEVELOPMENT

55. ZOOBE MESSAGE ENTERTAINMENT GMBH
Schönhauser Allee 8
10119 Berlin Germany
NORBERT MEINIKE
CMO
norbert@zoobe.com / +49 171 697 4245
MONICA ZALDIVAR,
Marketing Manager
monica@zoobe.com / +49 160 902 53769
ZOOBE.COM
THANKYOU
IOS ANDROID

56. WHO OWNS
YOUR CHATS?
#SUSBerlin
@Zoobeapp