In January 2012, the FMCSA implemented new rules prohibiting interstate truck and bus drivers from using hand-held mobile phones.This presentation from ZoomSafer CEO Matt Howard offers insight on how to manage compliance with the new rules!

1. Managing Mobile Device Compliance in
Connected Fleet Vehicles
ALK Transportation Technology Summit
May 2012
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2. 160 Characters of Context
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3. Macro Fleet Perspective
50% 50% of 23x More likely to 32% Employers 80% Employers
employees crash. have known have
admit to Increasing crashes written
texting, claims, policies
emailing or litigation, 8% Employers
browsing insurance have been
while driving premiums sued
A policy that isn't enforced
isn't a policy; it's a liability!
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1 – Career Builder. November 2009 Survey
Here on the Slide 2 – DOT/VTTI. $25k per crash, $150k per injury, $3.6m per fatality
3 – See Dyke Industries, Smith Barney, International Paper, Cooley Godward
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4. Just Ask These Guys…
Last week a Texas jury
handed down a $21m verdict
against Coke. Plaintiffs
argued the company lacked a
comprehensive cell phone
policy for its delivery drivers.
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5. Truck Fleet Perspective
Device based
apps offer Balancing mobile
Mapping, routing, workflow effective and Yet, handheld use while productivity
and compliance are critical inexpensive driving introduces risk and and safety is
to trucking success. solutions. CSA compliance issues. complicated.
So where are we going?
How will we get there?
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6. Innovation Ecosystem
Connected Connected
Enterprise Enterprise
Vehicles Devices
18m vehicles 150m smart devices
5m connected 1 43m CL
33m connected 2
$1.5B $1.5B
15% CAGR 35% CAGR
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1 – CJ Driscoll & Associates, 2011
Master 2 – MDM not including TEMS, ABI Research, Oct 2011

7. The Market /Channel
Carrier (I+W)
Channels
Connected Device
Channels = $1.5B
35% CAGR
Connected Vehicle
Channels = $1.5B
15% CAGR
18M Fleet
Vehicles / Drivers
60% ECVs 25% ECVs 2% ECVs
Insert Your Logo 10% ECDs 33% ECDs 37% ECDs
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8. Policies Proliferating…
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9. Confidence Decreasing…
Very Confident - Current Enforcement
Feb 2012 May 2012
35% 33% 33% 32%
30% 28%
26%
25%
20%
20%
15%
10%
5%
0%
Total Respondents FMCSA Fleets Non FMCSA Fleets
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10. Interest Growing…
As Important/More Important
87%
Receiving speeding alerts and reports
Giving drivers real-time, in-vehicle feedback 83%
of poor driving behavior
Receiving hard braking/turning/accelerating 81%
alerts and reports
76% 78% 80% 82% 84% 86% 88%
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11. Interest Categories…
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12. Solution Options
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13. Active Policy Case Study
$2B public company
Sales/Service fleet
576 Sedans + Light Trucks
Policy = no email, browsing
Results per week (4/1–4/14)
− 7049 hours in safe mode
− 21132 emails averted
Results per day per driver
− 1.7 hours in safe mode
− 5.4 emails averted
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14. Passive Policy Results
The Customer… The Audit… The Results…
 Energy service  107 employee drivers  92% violate policy1
 $200m in revenue  45 days driving data  Sample wide
 1000 fleet vehicles derived from fleet system −595 distractions per day
 Company BlackBerry’s  45 days calling and text −160 per hour
 Zero tolerance policy data derived from AT&T −5.35 per mile
CDRs  Per sample employee
 FMCSA regulated fleet
 45 days email data derived −5.56 per day
 Strong safety culture
from Blackberry Enterprise −1.5 per hour
 Self insured Server (BES) −.05 per mile
 Highest risk
−17.3 per day
−2.3 per hour
Insert Your Logo −.5 per mile
Here on the Slide 1 – Make and receive calls / read and send emails
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15. More on managing compliance with FMCSA cell phone
use rules:
Download free guide
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