A must-read when developing or optimizing your social media strategy.
The presentation investigates the social media landscape, visits how you can best utilise social media for your brand, outlines the top 3 rules when putting social media strategy into practice, provides useful case studies and handy hints & tips.
5. The ‘active’ audience as we know it
3 BILLION internet users worldwide
1.35 billion
288 million
200 million
174 million
134 thousand
Monthly active stats accurate-as-can-be as of 12th Feb 2015
Stats vary across sources, but are pretty good as an indicator
1 billion
347 million
53 million
420 million
Monthly active stats accurate-as-can-be as of 12th Feb 2015
Stats vary across sources, but are pretty good as an indicator
LinkedIn has 300 million users, but not monthly
Wikipedia suffers from the same thing, but it’s not bothered
Tumbr is cagey about active monthly users, but says it has 300 million visitors monthly
When we talk about content marketing, it’s not as confusing as you think – content is everything you produce, be it a quiz, a case study, a press release or a blog. What you need to be aware of is that different content can evoke different responses from consumers for different reasons.
Too much for you poor sods
Easy and relevant to you
Bringing social to life
International students
Make sure you are talking the right language to the right people.
CEO’s won’t care about how many Retweets or Facebook fans – they want to know how it is contributing to the bottom line! However Community managers WILL care about fans and followers.
Social is about engaging fans / followers to a brand. ‘Like’ is common metric but it’s a shallow one – similar to visits, it doesn’t tell much. Engagement/conversation metrics are more useful, ie comments by followers, likes on your comments by followers, share of comments/posts…