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Social Media Success Summit October 2013 slideshare
- 1. © 2014 Zuni | All Rights Reserved | Confidential
Social Media Success Summit
October 2013
- 2. © 2014 Zuni | All Rights Reserved | Confidential
What IS SMSS13??
Social Media Success Summit 2013
• The worlds largest online social media conference
• 33 sessions Live event with Q&A
• All sessions also recorded & transcribed
- 3. © 2014 Zuni | All Rights Reserved | Confidential
How to grow your social media influence: Mark Schaefer
Scarcity – what can you provide that is unique?
Likability – the internet is like a party, you need lots of positive experiences before you get
invited
Social Proof – people look for clues to substantiate social proof, are you part of online ‘top
influencers’ lists, shares, how many followers do you have, do you get RT a lot etc.
- 4. © 2014 Zuni | All Rights Reserved | Confidential
How to grow your social media influence: Mark Schaefer
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6 Advanced strategies for lead generation and prospecting on
LinkedIn: Viveka von Rosen
• You NEED a keyword strategy
• Find the right keywords at
www.linkedin.com/skills
• Add your new keywords to your
professional headline, your titles,
description in experience, summary
section & interests
- 6. © 2014 Zuni | All Rights Reserved | Confidential
How to improve your Facebook marketing: Mari Smith
• When the word SHARE is included in a Facebook post stats suggest more
shares/comments and likes occur. Utilise social calls to action & increase
engagement, tell your audience what you want them to do
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How to leverage SlideShare Marketing for more exposure and
revenue: Todd Wheatland
• Slideshare allows you to upload infographics, high definition video’s blog feeds etc.
• Re-purpose your content for slideshare, you can customise just about anything to fit
in with Slideshare formats
- 8. © 2014 Zuni | All Rights Reserved | Confidential
How to leverage SlideShare Marketing for more exposure and
revenue: Todd Wheatland
• Ability to generate leads reporting, for just
$19 a month you can understand who is
reading and downloading your content
• Reporting includes rolling summary of last
1000’s visitors including their locations,
content accessed, organisation often
identified and receive a referral URL as
well
• Many lead generation opportunities, such
as building in forms at the end of your
presentations such as signing up to email
• Tremendous SEO power,
optimise against keywords
• Ensure you optimise
thumbnails
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How to maximise your LinkedIn Influence: Stephanie Sammons
- 10. © 2014 Zuni | All Rights Reserved | Confidential
How to maximise your LinkedIn Influence: Stephanie Sammons
• “This is who I am, what I do
and who I help.” No need to
restrict your title to just your
name and role
• Use KEYWORDS
• Add rich media to your profile,
videos, documents, audio,
images etc.
• Get active in high quality
groups, or create your own.
This takes time but can be well
worth the investment
Profile Picture
- 11. © 2014 Zuni | All Rights Reserved | Confidential
How to optimise your blog for search: Rich Brooks
• Following removal of organic keywords, there are still other ways
• Review landing pages you are getting the most traffic to, what
keywords and content is contained within these? Monitor trends and
optimise against these
- 12. © 2014 Zuni | All Rights Reserved | Confidential
How to optimise your blog for search: Rich Brooks
• HAVE A MOBILE SITE, Google is starting to penalise those that aren’t
• WP Touch Pro – WordPress tool you can use to turn your website into a mobile site, pro allows
tablet as well
• Does your page content match up to the keywords your target audience are actually searching
for?
• Think about what your customers BIGGEST PROBLEMS are? Brainstorm keywords around this
• Use keywords in the title, and the first sentence of your content, as required after that
• Create a compelling meta description that encourages clicks
• SEO plug-in – Yoast – following you completing the necessary elements it then reminds you
what you still need to do and what could be improved
• Think numbered lists, infographics (good for back links), embedded videos, best of lists etc.
- 13. © 2014 Zuni | All Rights Reserved | Confidential
How to optimise your blog for search: Rich Brooks
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How to run successful Pinterest Contents: Melanie Duncan
- 15. © 2014 Zuni | All Rights Reserved | Confidential
How to run successful Pinterest Contents: Melanie Duncan
- 16. © 2014 Zuni | All Rights Reserved | Confidential
How to simplify your social media marketing with free tools:
Ian Cleary
• Utilise HootSuite to separate out
key influencers in areas of interest
and interact with those relevant
conversations
• Utilise Nimble to manage your
relationships, prompts you to
interact with people you haven’t
interacted with for a while and you
can nominate important people you
want to be reminded about
• You can also view interactions
across each platform and see where
most of the activity is
- 17. © 2014 Zuni | All Rights Reserved | Confidential
How to simplify your social media marketing with free tools:
Ian Cleary
• Use Feedly as a content aggregator & then buffer to share via your channels
- 18. © 2014 Zuni | All Rights Reserved | Confidential
How to simplify your social media marketing with free tools:
Ian Cleary
• Dlvr.it is another content platform that allows you to easily share content to your various social
platforms from once place
- 19. © 2014 Zuni | All Rights Reserved | Confidential
How to simplify your social media marketing with free tools:
Ian Cleary
• www.semrush.com.au is another great tool for researching competitors and what keywords
they are getting and optimising against (free for around 3 uses a day)
• www.socialcrawlytics.com is a competitor content and popularity tool
• www.opensiteexplorer.org – compare competitor sites and see how they rank against yours
• www.twitonomy.com – helps you understand twitter activity
• www.picmonkey.com – free image editing tool
- 20. © 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
- 21. © 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
- 22. © 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
- 23. © 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
- 24. © 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
- 25. © 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
- 26. © 2014 Zuni | All Rights Reserved | Confidential
How to succeed with Google+: Jesse Stay
- 27. © 2014 Zuni | All Rights Reserved | Confidential
How to succeed with Google+: Jesse Stay
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How to succeed with Google+: Jesse Stay
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How to succeed with Google+: Jesse Stay
- 30. © 2014 Zuni | All Rights Reserved | Confidential
How to thrive with content marketing: Joe Pulizzi
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How to thrive with content marketing: Joe Pulizzi
- 32. © 2014 Zuni | All Rights Reserved | Confidential
How to use LinkedIn for Corporations: Neal Schaffer
- 33. © 2014 Zuni | All Rights Reserved | Confidential
How to use LinkedIn for Corporations: Neal Schaffer
• Is your company LinkedIn page linking
to all of your other digital channels?
Apart from driving traffic it also helps
to create back-links everywhere you
can
• Optimise company and employee
profiles against keywords
• LinkedIn’s busiest hours are morning
& midday Monday to Friday
• Questions receive 50% more
comments
- 34. © 2014 Zuni | All Rights Reserved | Confidential
How to use online video to generate leads: David Siteman Garland
- 35. © 2014 Zuni | All Rights Reserved | Confidential
How to use online video to generate leads: David Siteman Garland
• Drive traffic to a specific channel (website for example) via a link in your description
with an incentive, but ensure it is to an optimised landing page. Don’t drive them to
your homepage, that is just wasted traffic
- 36. © 2014 Zuni | All Rights Reserved | Confidential
How to use Pinterest for more traffic, leads and sales:
Cynthia Sanchez
- 37. © 2014 Zuni | All Rights Reserved | Confidential
How to use Pinterest for more traffic, leads and sales:
Cynthia Sanchez
• Your content MAY already be getting pinned, you can check here – pinterest.com/source/your
URL – this will display who pinned what and which board they pinned it to
- 38. © 2014 Zuni | All Rights Reserved | Confidential
How to use Pinterest for more traffic, leads and sales:
Cynthia Sanchez
- 39. © 2014 Zuni | All Rights Reserved | Confidential
How to use social media to boost your video views:
James Wedmore
- 40. © 2014 Zuni | All Rights Reserved | Confidential
How to use social media to boost your video views:
James Wedmore
- 41. © 2014 Zuni | All Rights Reserved | Confidential
How to use social media to boost your video views:
James Wedmore
- 42. © 2014 Zuni | All Rights Reserved | Confidential
Why you need to rethink your social media marketing: Jay Baer
- 43. © 2014 Zuni | All Rights Reserved | Confidential
Why you need to rethink your social media marketing: Jay Baer
- 44. © 2014 Zuni | All Rights Reserved | Confidential
Why you need to rethink your social media marketing: Jay Baer
- 45. © 2014 Zuni | All Rights Reserved | Confidential
Why you need to rethink your social media marketing: Jay Baer
- 46. © 2014 Zuni | All Rights Reserved | Confidential
And the rest…
• How to measure your social media return on investment – Nichole Kelly
• How to create blog posts people love to share – Jeff Bullas
• How to get started with Mobile Marketing – Greg Hickman
• How to integrate social media marketing with online marketing efforts – Lee Odden
• How to use online video to get big brand results – Brand panel of Paul Colligan, Jim
Lourderback & Clayton Talmon de l’Armee
• How to rapidly grow your email list with Facebook – Amy Porterfield
• How to reach your customers on their smartphones with social media – Jamie Turner
• How to unlock Facebook’s most powerful advertising tools – Jon Loomer
• How to use Twitter to grow your traffic and sales – Kim Garst
• How to get big brand results from Facebook – Brand Panel of Rick Mulready, Umang
Shah & Jason Townsend
• How big businesses do Pinterest marketing – Brand panel of Beth Hayden, Michael
Bepjo & Angela Thompson
• How to turn tweets to dollars: Brand panel of Neal Scaffer, Hennifer Lashua & Alicia
Picciotti
• How to grow your business with podcasting: Brand Panel of Michael Stelzner, Michael
Hyatt & Chris Brogan