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The IT Perspective
Delivering a scalable, reliable platform to support your
subscription business
Marc Aronson
SVP, Engineering & Tech Ops
Key 9: Scale
Delivering a scalable, reliable platform to support your
subscription business
White Black
Humans are allergic
to change.
They love to say,
"We've always done it
this way."
I try to fight that.
That’s why I have a
clock on my wall that
runs counter-
clockwise.
Grace Hopper
Visualizing	
  a	
  Nanosecond	
  
Change is Upon Us
Adobe
In	
  a	
  major	
  shi,	
  for	
  its	
  business	
  and	
  its	
  customers,	
  Adobe	
  
Systems	
  announced	
  it	
  no	
  longer	
  will	
  sell	
  its	
  Crea9ve	
  Suite	
  
so,ware	
  as	
  it	
  moves	
  instead	
  to	
  the	
  $50-­‐per-­‐month	
  Crea9ve	
  
Cloud	
  and	
  other	
  subscrip9on	
  plans.	
  [May	
  16,	
  2013]	
  
United Airlines
United	
  Airlines	
  launched	
  the	
  subscrip:on	
  plan	
  this	
  week,	
  
with	
  annual	
  rates	
  from	
  $349...	
  [June	
  5,	
  2013]	
  
UPS	
  
Your Existing Systems Won’t Cut It
Subscrip8on	
  prora8on	
  
Up	
  sell	
  
Down	
  sell	
  
Freemium	
  to	
  premium	
  
Product	
  catalog	
  structure	
  
What to Do…What to Do
Build it yourself…
Subscrip8on	
  lifecycle	
  
management	
  
Payment	
  
updaters	
  
Configurable	
  pricing	
  
plans	
  
Buy & Deploy…
Subscrip8on	
  lifecycle	
  
management	
  
Payment	
  
updaters	
  
Scalable	
  solu8on	
  
architecture	
  
DR	
  &	
  business	
  
con8nuity	
  
Billing	
  is	
  
Mission	
  
Cri8cal	
  
Billing	
  is	
  
Mission	
  
Cri8cal	
  
Fastest	
  .me	
  to	
  
value	
  
1
Lowest	
  intrinsic	
  
project	
  risk	
  
2
Up	
  levels	
  you	
  
to	
  providing	
  
solu8ons	
  (vs	
  	
  
technology)	
  to	
  
your	
  business	
  
partners	
  
3
Which Brings Us Full Circle
Grace	
  
Hopper	
  
Embrace	
  
change	
  
Build	
  
it?	
  
Buy	
  it?	
  
Subscribe!	
  
Preparing	
  
for	
  change	
  
Meet the Panelists
Dell	
  
Alvina	
  Antar,	
  IT	
  DIrector	
  
Neopost	
  
Guillaume	
  Chevallier	
  
Program	
  Manager	
  
Thomas	
  
Publishing	
  
Hans	
  Wald,	
  CTO	
  
Zuora	
  
Marc	
  Aronson,	
  
SVP,	
  Engineering	
  
Xplornet	
  
Cathy	
  MacDonald	
  
EVP,	
  IT	
  
Sage	
  
Juan	
  Rodriguez	
  
CIO	
  
	
  @juanmirodriguez	
  
Thank you

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CIO & CTO's Guide: Delivering a Scalable, Reliable Platform to Support Your Subscription Business (Subscribed13)

  • 1. The IT Perspective Delivering a scalable, reliable platform to support your subscription business Marc Aronson SVP, Engineering & Tech Ops
  • 2. Key 9: Scale Delivering a scalable, reliable platform to support your subscription business
  • 3. White Black Humans are allergic to change. They love to say, "We've always done it this way." I try to fight that. That’s why I have a clock on my wall that runs counter- clockwise. Grace Hopper Visualizing  a  Nanosecond  
  • 4. Change is Upon Us Adobe In  a  major  shi,  for  its  business  and  its  customers,  Adobe   Systems  announced  it  no  longer  will  sell  its  Crea9ve  Suite   so,ware  as  it  moves  instead  to  the  $50-­‐per-­‐month  Crea9ve   Cloud  and  other  subscrip9on  plans.  [May  16,  2013]   United Airlines United  Airlines  launched  the  subscrip:on  plan  this  week,   with  annual  rates  from  $349...  [June  5,  2013]   UPS  
  • 5. Your Existing Systems Won’t Cut It Subscrip8on  prora8on   Up  sell   Down  sell   Freemium  to  premium   Product  catalog  structure  
  • 7. Build it yourself… Subscrip8on  lifecycle   management   Payment   updaters   Configurable  pricing   plans  
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  • 9. Fastest  .me  to   value   1 Lowest  intrinsic   project  risk   2 Up  levels  you   to  providing   solu8ons  (vs     technology)  to   your  business   partners   3
  • 10. Which Brings Us Full Circle Grace   Hopper   Embrace   change   Build   it?   Buy  it?   Subscribe!   Preparing   for  change  
  • 11. Meet the Panelists Dell   Alvina  Antar,  IT  DIrector   Neopost   Guillaume  Chevallier   Program  Manager   Thomas   Publishing   Hans  Wald,  CTO   Zuora   Marc  Aronson,   SVP,  Engineering   Xplornet   Cathy  MacDonald   EVP,  IT   Sage   Juan  Rodriguez   CIO    @juanmirodriguez